Vevo

Vevo, LLC
Type of business Joint venture
Type of site
 Online music
Headquarters New York City, New York, U.S.
Area served
Australia, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, Netherlands, New Zealand, Poland, Spain, United Kingdom, United States
Owner Universal Music Group
Sony Music Entertainment
Warner Music Group
Abu Dhabi Media
Alphabet Inc.
CEO Alan Price, StarBoy[1]
Industry
Multimedia Music
Net income US$ 760 million (2013)[2]
Website vevo.com
Alexa rank Decrease 25,664 (August 2018)[3]
Launched December 8, 2009 (2009-12-08)
Current status Being deprecated

Vevo (/ˈviːvoʊ/ VEE-voh, an abbreviation for 'video evolution')[4] is an American multinational video hosting service founded on December 8, 2009,[5] as a joint venture between three major record companies: Universal Music Group (UMG), Sony Music Entertainment (SME) and EMI.[6] In August 2016, Warner Music Group (WMG), the third-largest record company, agreed to license premium videos from its artists onto Vevo.[7]

Vevo only hosts music videos from both Universal Music Group and Sony Music Entertainment syndicated on YouTube and its website,[8] with Google and Vevo sharing advertising and similar benefits. EMI also licensed its library of videos for Vevo shortly before its launch and its acquisition by UMG in 2012.[9][10] Originally, Warner Music Group was reported to be considering hosting its content on the service after it launched,[11] but formed an alliance with rival MTV Networks (now Viacom Media Networks).[12] In August 2015, Vevo expressed renewed interest in licensing music from Warner Music Group,[13] and its deal with WMG was completed on August 2, 2016,[7][14] making the entirety of the "big three" record companies' music eligible for licensing for Vevo.

On May 24, 2018, Vevo announced that it was shutting down its consumer website and apps.[15]

History

Vevo's original wordmark, used from December 2009 until March 2013.
Vevo's second logo, used from March 2013 until July 2016.

The concept for Vevo was described as being a streaming service for music videos (similar to the Hulu streaming service for movies and TV shows after they air),[16] with the goal being to attract more high-end advertisers.[17] The site's other revenue sources include a merchandise store[18] and referral links to purchase viewed songs on Amazon Music and iTunes.[19] UMG acquired the domain name vevo.com on November 20, 2008. SME reached a deal to add its content to the site in June 2009.[20] The site went live on December 8, 2009, and that same month became the number one most visited music site in the United States,[21] overtaking MySpace Music.[22]

In June 2012, Vevo launched its Certified awards, which honors artists with at least 100 million views on Vevo and its partners (including YouTube) through special features on the Vevo website.[23]

In 2017, Vevo announced, in a brief online statement, the departure of Erik Huggers as the company's president and CEO, and his replacement by CFO Alan Price as the interim CEO.[24][25]

In April 2018, Vevo’s YouTube channel got hacked and caused the deletion of many videos including the most viewed YouTube video, “Despacito” by Luis Fonsi.[26]

On May 24, 2018, Vevo announced that it was shutting down its consumer website and apps.[15]

Vevo TV

On March 15, 2013, Vevo launched Vevo TV, internet television channel running 24 hours a day, featuring blocks of music videos and specials. The channel was only available to viewers in North America and Germany, with geographical IP address blocking being used to enforce the restriction. Vevo had planned launches in other countries.[27] After revamping its website, Vevo TV later branched off into three separate networks: Hits, Flow (hip hop and R&B), and Nashville (country music).[28] Vevo shut down the service during the first half of 2016 as part of a site wide redesign.[29]

Vevo TV ran on an automated schedule, similar to video-exclusive networks run by Viacom Media Networks. Music videos would play twice within an hour and original programming, such as Top 10 Now and Vevo Lift, would air several times per day. After rebranding in 2016, Vevo TV was slowly phased out. Vevo's mobile app continued to run the channel until they were relaunched later that year.

Availability

Vevo was available in Australia, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, the Netherlands, New Zealand, Poland, Spain, the United Kingdom, and the United States.[30] The website was scheduled to go worldwide in 2010,[31] but as of March 23, 2018, it was still not available outside these countries.[32] Vevo's official blog cited licensing issues for the delay in the worldwide rollout.[33] Most of Vevo's videos on YouTube are viewable by users in other countries, while others will produce the message "The uploader has not made this video available in your country."

The Vevo service in the United Kingdom and Ireland was launched on April 26, 2011.[34] On April 16, 2012, Vevo was launched in Australia and New Zealand by MCM Entertainment. On August 14, 2012, Brazil became the first Latin American country to have the service. It was expected to be launched in six more European and Latin American countries in 2012.[35] Vevo launched in Spain, Italy, and France on November 15, 2012.[36] Vevo launched in the Netherlands on April 3, 2013,[37] and on May 17, 2013, also in Poland.[38] In September 29, 2013, Vevo updated its iOS application that now includes launching in Germany.[39] On April 30, 2014, Vevo was launched in Mexico.[40]

Vevo is also available for a range of platforms including Android, iOS, Windows Phone, Windows 8, Fire OS, Google TV, Apple TV, Boxee, Roku, Xbox 360, PlayStation 3, and PlayStation 4.[41]

In May 2018, Vevo announced that it would be discontinuing its in-house website and mobile apps in order to focus exclusively on YouTube syndication.[42]

Edited content

Versions of videos on Vevo with explicit content such as profanity may be edited, according to a company spokesperson, "to keep everything clean for broadcast, 'the MTV version.'"[43] This allows Vevo to make their network more friendly to advertising partners such as McDonald's.[43] Vevo has stated that it does not have specific policies or a list of words that are forbidden. Some explicit videos are provided with intact versions in addition to the edited version. There is no formal rating system in place, aside from classifying videos as explicit or non-explicit, but discussions are taking place to create a rating system that allows both users and advertisers to choose the level of profanity they are willing to accept.[43]

24-Hour Vevo Record

24-Hour Vevo Record
Awarded for Most views within 24 hours of release on Vevo
Country Worldwide
Presented by Vevo
First awarded January 21, 2012
Website http://www.vevo.com/ Edit this on Wikidata

The 24-Hour Vevo Record, commonly referred to as the Vevo Record, is the record for the most views a music video associated with Vevo has received within 24 hours of its release. The video that currently holds this record is Taylor Swift's "Look What You Made Me Do" with 43.2 million views. [44]

In 2012, Nicki Minaj's "Stupid Hoe" became one of the first Vevo music videos to receive a significant amount of media attention upon its release day, during which it accumulated 4.8 million views. The record has consistently been kept track of by Vevo ever since. Total views of a video are counted from across all of Vevo's platforms, including YouTube, Yahoo! and other syndication partners.[45]

On April 14, 2013, Psy's "Gentleman" unofficially broke the record by reaching 38.4 million views in its first 24 hours.[46] However, this record was not acknowledged by Vevo because it was not associated with them until four days after its release to YouTube.[47] Both the YouTube and Vevo records were eventually eclipsed by Taylor Swift's "Look What You Made Me Do" on August 28, 2017, which gained 43.2 million views in 24 hours.

Minaj has broken the Vevo Record more than any other artist with three separate videos. Taylor Swift, Justin Bieber, and Miley Cyrus have all broken the record twice.

Record holders

List of videos which held the record for most views in their first 24 hours online

Video name Artist(s) Views (millions) Days held Date achieved Ref(s)
"Look What You Made Me Do"Taylor Swift43.2422August 28, 2017[48]
"Hello"Adele27.7675October 23, 2015[49]
"Bad Blood"Taylor Swift featuring Kendrick Lamar20.1158May 18, 2015[50]
"Anaconda"Nicki Minaj19.6271August 20, 2014[51]
"Wrecking Ball"Miley Cyrus19.3344September 10, 2013[52]
"We Can't Stop"Miley Cyrus10.733June 20, 2013[53]
"Beauty and a Beat"Justin Bieber featuring Nicki Minaj10.6250October 13, 2012[54]
"Live While We're Young"One Direction8.322September 21, 2012[54]
"Boyfriend"Justin Bieber8.0140May 4, 2012[54]
"Where Have You Been"Rihanna4.93May 1, 2012[55]
"Stupid Hoe"Nicki Minaj4.8101January 20, 2012[56]
As of October 24, 2018

List of artists who held the record for most views in a 24-hour period

Artist Views (millions) Days held Date achieved Ref(s)
Taylor Swift72422August 28, 2017[48]
David Bowie511,017January 11, 2016[57]
Adele3680October 23, 2015[57]
As of October 24, 2018

Vevo Certified Award

Vevo Certified Award
Awarded for Videos with over 100 million views on Vevo and its partners.
Country Worldwide
Presented by Vevo,StarBoy
First awarded June 2012
Website http://www.vevo.com/ Edit this on Wikidata

Vevo Certified Award honors artists with over 100 million views on Vevo and its partners (including YouTube) through special features on the Vevo website. It was launched in June 2012.[23] The first ever artist to reach 100,000,000 views was Avril Lavigne through her "Girlfriend" music video, though the video was not on Vevo at the time.

Artists with the most Vevo Certified videos

List of artists who have at least 10 Vevo Certified music videos

Rank Artist Certified videos Ref(s)
1.Rihanna31[58]
2.Taylor Swift30[59]
3.Eminem28[60]
4.Shakira27[61]
5.Beyoncé25[62]
Justin Bieber[63]
7.Maroon 523[64]
8.Enrique Iglesias22[65]
9.Chris Brown21[66]
10.Katy Perry20[67]
Maluma[68]
Selena Gomez[69]
13.Nicki Minaj19[70]
14.Ariana Grande18[71]
15.J Balvin17[72]
One Direction[73]
17.Britney Spears16[74]
Michael Jackson[75]
Romeo Santos[76]
20.Calvin Harris14[77]
Jennifer Lopez[78]
Lady Gaga[79]
Little Mix[80]
The Weeknd[81]
25.Avicii13[82]
Avril Lavigne[83]
Demi Lovato[84]
Drake[85]
P!nk[86]
Pitbull[87]
31.The Black Eyed Peas11[88]
The Chainsmokers[89]
33.Mariah Carey10[90]
Miley Cyrus[91]
Usher[92]
As of October 24, 2018

See also

References

  1. ↑ Ha, Anthony (December 15, 2017). "Erik Huggers is stepping down as CEO of Vevo". Retrieved December 16, 2017.
  2. ↑ Smith, Ethan (July 6, 2012). "Vevo Seeks New Financing". Wall Street Journal. Retrieved January 3, 2013.
  3. ↑ "Vevo.com Site Info". Nuri Alço. Retrieved August 6, 2018.
  4. ↑ Company Man (August 30, 2017), What is Vevo?, retrieved September 30, 2017
  5. ↑ "Queen Rania calls on music world to support 1GOAL education campaign". December 10, 2008. Archived from the original on December 4, 2012. Retrieved September 3, 2015.
  6. ↑ Catherine Shu (July 2, 2013). "YouTube Confirms Renewed VEVO Deal, Takes Stake In Company". TechCrunch. AOL. Retrieved September 15, 2013.
  7. 1 2 "Vevo and Warner Music Group Announce Partnership". Warner Music Group. August 2, 2016. Retrieved January 4, 2017.
  8. ↑ Carr, Austin (October 27, 2010). "Vevo CEO on MTV, Jersey Shore, Google TV, Music Videos". Fast Company.com. Retrieved January 4, 2017.
  9. ↑ "Universal's £1.2bn EMI takeover approved – with conditions". The Guardian. Retrieved September 21, 2012.
  10. ↑ Eliot Van Buskirk (December 7, 2009). "EMI Licenses Content to Vevo in 11th-Hour Deal". Wired. Condé Nast. Retrieved September 16, 2013.
  11. ↑ Sandoval, Greg (October 21, 2009). "Vevo negotiating with EMI and Warner Music". CNET. Retrieved July 27, 2010.
  12. ↑ MTV Overtakes Vevo as Top Online Music Destination - Wall Street Journal, September 8, 2010
  13. ↑ Flanagan, Andrew (August 13, 2015). "Vevo, Revivified, Looking to Strike a Deal with Warner Music Group", Billboard. Retrieved September 13, 2015.
  14. ↑ "Vevo and Warner Music Group Announce Partnership". Vevo Digital. August 2, 2016. Retrieved January 4, 2017.
  15. 1 2 "Vevo to Shutter Its Apps and Website in Coming Weeks". Billboard. Retrieved May 29, 2018.
  16. ↑ Sandoval, Greg (March 4, 2009). "Universal, YouTube near deal on music video site". CNET News. CBS Interactive. Retrieved April 9, 2009.
  17. ↑ Rosoff, Matt. "Vevo CEO confirms it's all about business". CNET. Retrieved December 17, 2009.
  18. ↑ Release Notes: Facebook Like Button, Vevo Store and more Archived September 12, 2010, at the Wayback Machine. - Vevo.com, 8.4.10
  19. ↑ Notes from the Factory Floor Archived January 15, 2011, at the Wayback Machine. - Vevo.com, 5.20.10
  20. ↑ Sandoval, Greg (June 4, 2009). "Sony joins YouTube and Universal on Vevo video site". CNET. Retrieved January 12, 2010.
  21. ↑ Vevo Launches as #1 Music Network in the US Archived April 20, 2010, at the Wayback Machine. Vevo.com, January 13, 2010
  22. ↑ YouTube Helps Vevo Overtake MySpace Music In The U.S. - Techcrunch, January 13, 2010
  23. 1 2 Peoples, Glenn (June 6, 2012). "Vevo Launches Certified Award for Videos with 100 Million Views". Billboard. Retrieved November 22, 2013.
  24. ↑ Chmielewski, Dawn C. (December 15, 2017). "Vevo Music Service Shuffles CEOs". Deadline. Retrieved March 26, 2018.
  25. ↑ Roettgers, Janko (December 15, 2017). "Vevo CEO Erik Huggers Is Stepping Down". Variety. Retrieved March 26, 2018.
  26. ↑ "Vevo's channel was hacked, not YouTube — there's a difference". Polygon. Retrieved April 24, 2018.
  27. ↑ "Beyond on-demand: Vevo launches Vevo TV, an MTV-inspired linear music video channel". The Next Web. Retrieved March 12, 2013.
  28. ↑ Betters, Elyse (November 3, 2013). "Vevo's been rebuilt: Major redesign launched for web and mobile web". Pocket-Lint. Retrieved April 25, 2015.
  29. ↑ "Vevo Gets a Redesign, Ditches Flash Video & Vevo TV". Billboard. Retrieved July 11, 2016.
  30. ↑ Reisinger, Don. (October 1, 2013) Vevo lands in Germany | Tech Culture - CNET News. News.cnet.com. Retrieved on November 24, 2013.
  31. ↑ Andrews, Robert (December 9, 2009). "Vevo Not Global Until 2010, Strains On First Day". paidContent:UK. Archived from the original on April 6, 2010. Retrieved March 19, 2010.
  32. ↑ "YouTube Globalization Continues with Four New Languages (Exclusive)". Wired. August 25, 2010. Retrieved January 4, 2017.
  33. ↑ "Vevo Coming To More Countries As Soon As Possible". January 8, 2010. Retrieved May 28, 2010.
  34. ↑ Salmon, Chris (April 27, 2011). "Click to download: YouTube and Vevo battle it out". The Guardian. Retrieved April 27, 2011.
  35. ↑ Jackson, Sally (April 16, 2012). "Aussie version of Vevo starts today". The Australian. Retrieved April 16, 2012.
  36. ↑ "Vevo launches in Spain, Italy, and France". Official Vevo Facebook Page. November 15, 2012. Retrieved November 15, 2012.
  37. ↑ "Vevo launches in The Netherlands". Official Vevo Facebook Page. April 3, 2013. Retrieved April 3, 2013.
  38. ↑ "Vevo launches in Poland". Official Vevo Facebook Page. May 17, 2013. Retrieved May 17, 2013.
  39. ↑ "Conectando al iTunes Store".
  40. ↑ "Vevo Launches in Mexico". Billboard. April 30, 2014. Retrieved May 1, 2014.
  41. ↑ "Vevo Apps". Retrieved September 27, 2015.
  42. ↑ "Vevo will shutter apps, in order to focus on YouTube". TechCrunch. Retrieved May 25, 2018.
  43. 1 2 3 Learmonth, Michael (January 22, 2010). "Google Supports Censorship On Vevo So It Can Sell More Ads". Business Insider. Retrieved January 30, 2012.
  44. ↑ Maslow, Nick (August 28, 2017). "Taylor Swift topples Adele's Vevo record — with hours left to spare". Ew. Guardian Media Group.
  45. ↑ "On Breaking The 24 Hour Views Record". Vevo.
  46. ↑ "PSY secures new YouTube world record with "Gentleman"". Guinness World Records.
  47. ↑ "PSY's 'Gentleman' Gains 70 Million YouTube Views in 3 Days, Breaks Single-Day Record". Billboard.
  48. 1 2 "Taylor Swift has the most watched videos in first 24 hours more than any artist". Billboard.
  49. ↑ "Adele's 'Hello' Has Biggest YouTube Debut of Any Video This Year". Billboard.
  50. ↑ "Taylor Swift's 'Bad Blood' Video Breaks Vevo Record". Billboard.
  51. ↑ "Nicki Minaj's 'Anaconda' Video Breaks Vevo Record". Billboard.
  52. ↑ "Miley Cyrus Reveals 'Bangerz' Tracklist as 'Wrecking Ball' Breaks VEVO Record". Billboard.
  53. ↑ "Miley Cyrus' 'We Can't Stop' Video Breaks VEVO Record". Billboard.
  54. 1 2 3 "One Direction Battles Justin Bieber for Vevo Record". Billboard.
  55. ↑ Corner, Lewis (May 4, 2012). "Rihanna breaks Nicki Minaj's Vevo record with 'Where Have You Been'". Digital Spy. Hachette Filipacchi Médias. Retrieved April 5, 2012.
  56. ↑ "Nicki Minaj breaks Vevo record with new music video 'Stupid Hoe'". Digital Spy.
  57. 1 2 Swatman, Rachel (January 15, 2016). "David Bowie breaks Adele's record for most views on VEVO in 24 hours". Guinness World Records.
  58. ↑ "Rihanna Videos - Vevo". Retrieved August 28, 2017.
  59. ↑ "Taylor Swift Videos - Vevo". Retrieved August 28, 2017.
  60. ↑ "Eminem Videos - Vevo". Retrieved September 2, 2017.
  61. ↑ "Shakira Videos - Vevo". Retrieved February 23, 2017.
  62. ↑ "Beyoncé Videos - Vevo". Retrieved July 8, 2017.
  63. ↑ "Justin Bieber Videos - Vevo". Retrieved February 23, 2017.
  64. ↑ "Maroon 5 Videos - Vevo". Retrieved February 23, 2017.
  65. ↑ "Enrique Iglesias Videos - Vevo". Retrieved February 23, 2017.
  66. ↑ "Chris Brown Videos - Vevo". Retrieved February 23, 2017.
  67. ↑ "Katy Perry Videos - Vevo". Retrieved February 23, 2017.
  68. ↑ "Maluma Videos - Vevo". Retrieved February 23, 2017.
  69. ↑ "Selena Gomez Videos - Vevo". Retrieved February 23, 2017.
  70. ↑ "Nicki Minaj Videos - Vevo". Retrieved September 2, 2017.
  71. ↑ "Ariana Grande Videos - Vevo". Retrieved February 23, 2017.
  72. ↑ "J Balvin Videos - Vevo". Retrieved August 13, 2017.
  73. ↑ "One Direction Videos - Vevo". Retrieved February 23, 2017.
  74. ↑ "Britney Spears Videos - Vevo". Retrieved February 21, 2018.
  75. ↑ "Michael Jackson Videos - Vevo". Retrieved February 23, 2017.
  76. ↑ "Romeo Santos Videos - Vevo". Retrieved February 23, 2017.
  77. ↑ "Calvin Harris Videos - Vevo". Retrieved February 23, 2017.
  78. ↑ "Jennifer Lopez Videos - Vevo". Retrieved February 23, 2017.
  79. ↑ "Lady Gaga Videos - Vevo". Retrieved June 23, 2017.
  80. ↑ "Little Mix Videos - Vevo". Retrieved February 23, 2017.
  81. ↑ "The Weeknd Videos - Vevo". Retrieved February 23, 2017.
  82. ↑ "Avicii Videos - Vevo". Retrieved February 23, 2017.
  83. ↑ "Avril Lavigne Videos - Vevo". Retrieved February 23, 2017.
  84. ↑ "Demi lovato Videos - Vevo". Retrieved September 17, 2017.
  85. ↑ "Drake Videos - Vevo". Retrieved February 23, 2017.
  86. ↑ "Pink Videos - Vevo". Retrieved February 23, 2017.
  87. ↑ "Pitbull Videos - Vevo". Retrieved February 23, 2017.
  88. ↑ "The Black Eyed Peas Videos - Vevo". Retrieved February 23, 2017.
  89. ↑ "The Chainsmokers Videos - Vevo". Retrieved February 23, 2017.
  90. ↑ "Mariah Carey Videos - Vevo". Retrieved February 23, 2017.
  91. ↑ "Miley Cyrus Videos - Vevo". Retrieved February 23, 2017.
  92. ↑ "Usher Videos - YouTube". Retrieved July 23, 2018.
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