SHOWROOM (streaming service)

SHOWROOM logo

SHOWROOM is a Japanese live streaming service used primarily for Japanese idols and voice actors. A development of DeNA, it has been integrated into the audition process for idol groups such as 22/7,[1] Nogizaka46,[2] and Keyakizaka46.[3]

App analytics company App Annie announced on September 13, 2017 that for the first half of 2017, in terms of revenue, SHOWROOM is Japan's top-ranked video distribution application.[4]

Events

The service is used for daily live-streams which may be viewed for free. As of March 2018, there are no paid or subscription-based memberships. Revenue is generated from paid virtual gift items given to the performer from registered members during live-streams. Earnings are shared with the performers based upon the number of points they accumulate for audience size, the number of comments and other factors,[5] and production companies may offer licensing deals or other music offers.[6][7]

Initially, it only allowed streaming by the DeNA headquarters studio and by officially-recognized entertainers. After September 13, 2014, any registered member could live-stream.[8] English language support was also added.[9]

History

  • November 25, 2013 - Browser-based service initiated by DeNA Corporation
  • December 20, 2013 - Android app launched
  • January 14, 2014 - iOS app launched
  • June 10, 2014 - Added the free gift system given as a bonus for watching streams
  • September 13, 2014 - All registered members are allowed to live-stream[10], English support added.[11]
  • October 1, 2014 - 10-minute additional usage limit for amateur dedicated gift items and paid gifts raised to 10000 gold
  • January 9, 2015 - Free release of official dedicated streaming software "SHOWROOM Producer"
  • February 9, 2015 - Added a 25-character maximum chyron function displayed at the top of the video
  • April 1, 2015 - Released an iOS-version of "SHOWROOM Producer"
  • May 18, 2015 - Limit raised for maximum amount of free gift items
  • May 2015 - Viewing fees charged for some official content (Yokohama DeNA BayStars game live-stream, etc)
  • August 3, 2015 - DeNA Corporation spins off SHOWROOM Co., Ltd. to operate the service.[12]

References

  1. ↑ 秋元康総合プロデュース・デジタルアイドル 合格者は12人. oricon.jp (in Japanese). Retrieved 2018-04-15.
  2. ↑ 乃木坂46第3期オーディション、候補生がSHOWROOMでアピール (in Japanese). natalie. 2016-08-25. Retrieved 2018-04-15.
  3. ↑ けやき坂46(ひらがなけやき)、SHOWROOMで新メンバーオーディションを配信. realsound.jp (in Japanese). Retrieved 2018-04-15.
  4. ↑ 上半期動画配信アプリランキング　収益１位はＤｅＮＡ系「ショールーム」. Sankei Shimbun (in Japanese). Retrieved 2018-04-15.
  5. ↑ Geeks' favorite DeNA interactive streaming platform looks beyond Japan～. PC World. Retrieved 2018-04-15.
  6. ↑ "スターが生まれる場所を作りたい - DeNAが仕掛けるパフォーマーの仮想ライブ空間配信サービス「Showroom」". THE BRIDGE. Retrieved 2018-04-15.
  7. ↑ オーディション情報 - De☆View
  8. ↑ 仮想ライブ空間「SHOWROOM」が全面リニューアル～提供コンテンツを大幅拡充・一般ユーザによる配信が可能に～. DeNA Press Release (in Japanese). Retrieved 2018-04-15.
  9. ↑ Geeks' favorite DeNA interactive streaming platform looks beyond Japan～. PC World. Retrieved 2018-04-15.
  10. ↑ 仮想ライブ空間「SHOWROOM」が全面リニューアル～提供コンテンツを大幅拡充・一般ユーザによる配信が可能に～. DeNA Press Release (in Japanese). Retrieved 2018-04-15.
  11. ↑ Geeks' favorite DeNA interactive streaming platform looks beyond Japan～. PC World. Retrieved 2018-04-15.
  12. ↑ "会社分割によりSHOWROOM株式会社を設立" (Press release). ディー・エヌ・エー. 2015-06-24. Retrieved 2018-04-15.

SHOWROOM Home Page

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