Sony Pal

Sony Pal
Launched 1 September 2014
Owned by Sony Pictures Networks
Picture format 576i SDTV, 1080p HDTV
Slogan Yeh pal hamara hai
(This moment is ours)
Country India
Headquarters Mumbai
Sister channel(s) SET
Sony Max
Sony Max 2
SAB TV
Sony Liv
Sony Six
Sony Mix
Sony Aath
AXN
Sony Le Plex
Animax
Sony Pix
Sony ESPN
Sony Ten
Sony Wah
Sony Rox
Sony Marathi
Website sonypal.in
Availability
Satellite
Reliance Digital TV Channel 214
Dish TV Channel 2422
Airtel Digital TV Channel 132
Tata Sky Channel 174
Videocon d2h Channel 159
Sun Direct Channel 313
Cable
Asianet Digital TV Channel 511

Sony Pal (stylised as "Sony पल") is an Indian, Hindi-language pay television channel that was launched on 1 September 2014. It is aimed at women with girl- and family-oriented programming.[1] The channel is owned by Sony Pictures Networks.[2]

History

Sony Pal was launched in 1 September 2014 originally as a pay-TV channel, with Juhi Chawla as its ambassador.[3] The channel mostly aired women-centric reality shows[4] to compete with mainstream Hindi GECs like Star Plus, ZEE TV, Colors whose core TG is also women-oriented.

The channel had a low audience share[5] of 11,000 during the first weeks of its launch, as compared to other channels like Life OK, Star Plus, Zee TV and Colors TV.[6] Due to this, the channel ceased its business operations on 13 February 2015,[7] broadcasting re-runs of Sony TV and Sony SAB shows.[8]

The channel was then rebranded and turned into free-to-air TV channel, as it started syndication of former SET and Sony SAB series like Taarak Mehta Ka Ooltah Chashmah, CID and Baalveer.As it was available on DD Freedish, Sony Pal started gathering a fair audience share by 2016.[9]

Programming

References

  1. ↑ "Sony Pal to celebrate Indian woman's triumphant spirit". TellyTRP.in. 1 September 2014. Retrieved 5 September 2014.
  2. ↑ "MSM launches new Hindi GEC". Afaqs news bureau. afaqs. 8 August 2014. Retrieved 18 December 2015.
  3. ↑ "Juhi Chawla becomes face of SONY PAL". Times of India. 8 August 2014. Retrieved 2014-08-08.
  4. ↑ RM, Vijayakar (19 August 2014). "Sony Launches Women's Channel 'Sony Pal'". India West. Retrieved 18 December 2015.
  5. ↑ Roshni, Olivera (11 August 2013). "TRPs gone, TVT is the new trend". The Times Group. The Times of India. Retrieved 18 December 2015.
  6. ↑ "GEC Watch: Slow Start for Sony Pal". afaqs news bureau. afaqs. 12 September 2014. Retrieved 18 December 2015.
  7. ↑ "Sony Pal to bring curtains down on existing shows". indiantelevision.com Team. indiantelevision.com. 28 January 2015. Retrieved 18 December 2015.
  8. ↑ Disha, Shah (30 May 2015). "Sony Pal: Where original shows failed; old shows did the turnaround". indiantelevision.com. Retrieved 18 December 2015.
  9. ↑ "Sony Pal as a successful FTA". A Word to the World. 11 April 2016. Retrieved 12 April 2016.
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