Hitbox.tv

Hitbox.tv
Type of site
 Streaming video service
Available in English
German
Polish
Russian
Italian
Portuguese
Spanish
French
Dissolved May 2017
Successor(s) Smashcast.tv
Owner Azubu
Website http://www.hitbox.tv/
Commercial Yes
Registration Optional
Launched October 2013
Current status Merged to Azubu. Shut down and replaced with Smashcast.tv.

Hitbox.tv was a live-streaming eSports video game website launched in October 2013.[1] It was a competitor to Twitch.tv.[2][3] It was acquired by Azubu, and then became Smashcast.tv.

History

In November 2015 SeedInvest, along with Wargaming and North Base Media, funded Hitbox with investing $4,000,000 USD.[4] CEO and co-founder Martin Klimscha was interviewed about Hitbox. He stated that their "goal at the moment is to build a superior live streaming platform", therefore taking on Twitch.tv. He also stated that they wanted to improve the game streaming service by reducing latency. He said that Hitbox was to be more than the "streamer and the chatbox", and would "build interactivity into this live streaming experience.[5]

Twitch.tv's CEO Emmett Shear held an Ask me Anything (AMA) on Reddit in which he mentioned that Twitch would be implementing "muting of archived streams playing music that was not licensed in previously recorded Video On Demand". He said that Twitch would be "scanning for 'ambient music' being played in the background by streamers".[3][6] Hitbox hoped to capitalize on this by not being as strict on video on demand.[6]

In April 2016, Hitbox signed a two-year contract with ESL gaming, Dreamhack, and Wargaming.[7] ESL and Wargaming only exclusively partnered with Twitch in the past. "Hitbox does offer revenue-share for non-partners and their service is slightly more South-African friendly."

Hitbox partnered with broadcasting company Nav-TV in South America.

A third party has released an app for the company on the Windows App Store.[8] There is also an app for Android as well as IOS.

Hitbox planned to offer a 60 FPS, 4K resolution streaming service in late 2016. but this plan was canned with its merger and shutdown.

Hitbox had about 6 million monthly active users in its later months.[9] It has been announced officially use the HTML5 video player instead of using the Flash Video player.[10][11]

In November 2016 WarGaming among other investors invested $4 million US dollars into Hitbox.[12][13]

On January 10, 2017, Hitbox announced through their blog that they were being acquired by Azubu.[14]

On May 5, 2017, Hitbox shut down and their website was redirected to Smashcast.tv, a new Live-stream service, which they claim is "spiced up with a new design & features and managed by a team consisting of Hitbox and Azubu staff".[15]

References

  1. ↑ "Twitch CEO Admits Screw Up, Hitbox Jumps To Acquire Disillusioned Streamers". Inquisitr.com. Retrieved June 23, 2016.
  2. ↑ "Top Twitch broadcasters are considering livestreaming alternatives -- here's where they may end up". Venturebeat.com. Retrieved June 23, 2016.
  3. 1 2 Walker, Alex. "Twitch Takes Aim At Third Party Services By Adding Clips". Retrieved August 3, 2016.
  4. ↑ "Where Will You Watch Wargaming Streams?". Fortune. November 4, 2015. Retrieved July 27, 2016.
  5. ↑ Partridge, Jon. "How Hitbox plans to take on Twitch". Retrieved July 27, 2016.
  6. 1 2 "Twitch CEO Admits Screw Up, Hitbox Jumps To Acquire Disillusioned Streamers". Retrieved July 27, 2016.
  7. ↑ "Watch out Twitch, Hitbox is coming". April 6, 2016. Retrieved July 27, 2016.
  8. ↑ "Hitbox app launches on Windows 10 PC, coming to Windows 10 Mobile". July 19, 2016. Retrieved July 27, 2016.
  9. ↑ "Hitbox challenges Amazon's Twitch and Google's YouTube in game livestreaming". VentureBeat. Retrieved July 27, 2016.
  10. ↑ "Hitbox is HTML5 ready". March 14, 2016. Retrieved August 3, 2016.
  11. ↑ "Hitbox to Replace Flash Player With HTML5, Adds 4K Streaming At 60 FPS". Niche Gamer. March 15, 2016. Retrieved August 3, 2016.
  12. ↑ "Where Will You Watch Wargaming Streams?". Fortune. 2015-11-04. Retrieved 2016-11-29.
  13. ↑ "Take your game global without going bust (VB Live)". VentureBeat. Retrieved 2016-11-29.
  14. ↑ "A New Beginning". Hitbox Blog. 2017-01-10. Retrieved 2017-01-29.
  15. ↑ "Welcome to Smashcast – smashcast". smashcast. 2017-05-09. Retrieved 2017-05-10.
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