Google Contributor

Google Contributor
Subsidiary of Google
Industry Mobile advertising
Founded November 20, 2014 (2014-11-20)
Parent Google
Website contributor.google.com

Google Contributor is a program run by Google that allowed users in the Google Network of content sites to view the websites without any advertisements that are administered, sorted, and maintained by Google.

The program started with prominent websites, like The Onion and Mashable among others, to test this service. After November 2015, the program opened up to any publisher who displayed ads on their websites through Google AdSense without requiring any sign-on from publishers.

After November 2015, the program was available for everyone in the United States. Google Contributor stopped accepting new registrations after December 2016 in preparation for a new version launch in early 2017.[1] On January 17th, Google Contributor was shut down, with the landing page stating "We're launching a new and improved Contributor in early 2017!"[2]

In June 2017, the new Google Contributor was launched.

Background

Users could set a maximum monthly contribution starting at $1.99 USD up to $14.99.[3] After February 2016, Google Contributor changed to a fixed subscription fee of $6.99.[4]

When the user visits any of the Contributor-supported websites, a small part of the contribution will go to the website owners.[5] The ad blocks, instead of displaying advertisement material, will, by default, display a thank you message with a pixel pattern. This pattern can be configured to contain cats or other patterns.[6]

In the implementation, Contributor bids for ad slots on the user's behalf using the standard Google ad auction system; if the user wins the auction, the Contributor image is placed in the ad space, and the cost of the ad is deducted from the user's monthly contribution. If the user does not win, the winning ad is displayed as normal and the user pays nothing for that slot.[7] The website owners are paid for the ad slot as normal, although the revenue could, in theory, be marginally higher due to an additional participant in the ad auction.[8]

See also

References

  1. ↑ Aleksandersen, Daniel (2016-12-05). "Google Contributor program stops accepting new subscribers". Slight Future. Retrieved 2016-12-09.
  2. ↑ "Google Contributor has been shut down". androidpolice.com. 17 January 2017.
  3. ↑ "Changing your contribution". Google Contributor Help. Google. Retrieved 9 December 2015.
  4. ↑ Li, Abne (2016-02-09). "Revamped Google Contributor now starts at $6.99 to see fewer ads on the web". 9to5Google. Retrieved 2016-12-06.
  5. ↑ "Google Contributor: can I really pay to remove ads?". theguardian.com. Retrieved 21 November 2014.
  6. ↑ "See cats and other ad replacement options - Contributor Help". support.google.com. Retrieved 2016-07-20.
  7. ↑ "(Contributor Help) How the Google ad auction works". Retrieved 4 September 2015.
  8. ↑ "(Contributor Help) Contributor and your site's revenue". Retrieved 4 September 2015.
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