YouTube Music

YouTube Music
YouTube Music Logo
Developer(s) YouTube
Initial release November 12, 2015 (2015-11-12)
Operating system Android, iOS
Type Music streaming
Website music.youtube.com

YouTube Music is a mobile app developed by YouTube; it provides a tailored interface for the service oriented towards music streaming, allowing users to browse through music videos on YouTube based on genres, playlists, and recommendations. The service also offers a premium tier, which enables ad-free playback, audio-only background playback, and downloading songs for offline playback. These subscription benefits are also offered to subscribers of Google Play Music and YouTube Premium.

The app is available in Australia, Austria, Belgium, Brazil[1], Canada, Finland, France, Germany, Ireland, Italy, Mexico, New Zealand, Norway, Russia, South Korea, Spain, Denmark[2], Sweden, United Kingdom, the Netherlands and the United States.[3]

History

The YouTube Music app was unveiled in October 2015 and released the following month; its release came alongside the unveiling of YouTube Red, a larger subscription service that covers the entirety of the YouTube platform, including the Music app. Although redundant to Google's existing Google Play Music All Access subscription service, the app is designed for users who primarily consume music through YouTube.[4][5]

On May 17, 2018, YouTube announced a new version of the YouTube Music app, which will include a desktop player and redesigned mobile app, more dynamic recommendations based on various factors, and use of Google artificial intelligence technology to search songs based on lyrics and descriptions. In addition, YouTube Music will become a separate subscription service (positioned as a more direct competitor to Apple Music and Spotify), offering ad-free and background/audio-only streaming, and downloading for offline playback, for music content on YouTube. The service's benefits will continue to be available as part of the existing YouTube Premium (formerly YouTube Red) service, and to Google Play Music All Access subscribers. The YouTube Music subscription will be priced in line with its competitors at US$9.99 per-month; the price of YouTube Premium will concurrently increase to $11.99 for new subscribers.[6][7]

The service will initially operate in parallel with Google Play Music, but product manager Elias Roman stated that Google Play Music users will eventually be migrated to YouTube Music after it reaches feature parity with Google Play Music (including the addition of features such as music purchases and a cloud-based library for user-provided music). YouTube Music product manager T. Jay Fowler stated that collections, playlists and preferences would be migrated.[8]

Features

The app allows users to browse and stream all music-oriented videos on YouTube. The availability of music includes many of the releases from mainstream artists and extends to any video categorized as music on the YouTube service. Songs play via their music videos where applicable. YouTube Music Premium subscribers are able to switch to an audio-only mode that can play in the background while the application is not in use.[5]

References

  1. "YouTube Music, rival de apps de música, tenta diminuir distância entre streaming e artistas". g1.globo.co (in Portuguese). Retrieved 2018-09-25.
  2. "YouTube Music og Premium er åbnet i Danmark". meremobil.dk (in Danish). Retrieved 2018-09-18.
  3. "The new YouTube Music app is here". YouTube. YouTube Music. 2018-06-18. Retrieved 2018-07-04.
  4. "Exclusive: An inside look at the new ad-free YouTube Red". The Verge. Retrieved 2018-05-17.
  5. 1 2 "YouTube Music isn't perfect, but it's still heaven for music nerds". Engadget. Retrieved November 7, 2016.
  6. "New YouTube Music Premium costs $9.99 monthly, add $2 to get all Red perks". Ars Technica. Retrieved 2018-05-18.
  7. "Google announces YouTube Music and YouTube Premium". The Verge. Retrieved 2018-05-17.
  8. "YouTube Music will eventually get Google Play Music's best features, including user uploads". The Verge. Retrieved 2018-05-24.
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