Cronut

A Cronut is a croissant-doughnut pastry invented by New York City pastry chef Dominique Ansel of Dominique Ansel Bakery.[1][2] The pastry resembles a doughnut and is made from croissant-like dough which is filled with flavored cream and fried in grapeseed oil. A trademark was registered for the name "cronut" at the United States Patent and Trademark Office.[3][4]

Cronut cross-section

Origin

In 2013, bakery owner Dominique Ansel created the pastry out of dough similar to that of a croissant (a pastry that he had been more familiar with) with flavored cream inside.[5][6]

The Cronut was introduced on May 10, 2013 at Ansel's bakery, Dominique Ansel Bakery, in New York's Soho neighborhood. On the same night, a blogger from Grub Street, the online restaurant blog from New York magazine, reported on the new pastry.[5][7] The post resulted in much interest and online circulation, and by the third day, a line of over 100 people had formed outside the shop to buy it.[6] Leading to the Cronut being named by TIME magazine as one of the best "extremely fun" inventions of 2013.[8]

Within nine days of introducing the pastry to the Bakery's menu, Ansel filed for a trademark for the "Cronut" name.[9]

Similar products

After the release of the Cronut, similar products have sprung up throughout the world.[10][11][12][13][14][15]

Dominique Ansel released an At-Home Cronut Recipe in his cookbook, Dominique Ansel: The Secret Recipes, in 2015, for bakers to attempt in their own homes. Like the original pastry made at Ansel's bakeries, the process also takes three days.[16]

Reception

Writing for the Village Voice in May 2013, Tejal Rao proclaimed the cronut Ansel's "masterpiece".[17] Time magazine named the Cronut one of the best "extremely fun" inventions of 2013.[8]

See also

References
  1. Introducing the Cronut, a Doughnut-Croissant Hybrid That May Very Well Change Your Life - Grub Street New York
  2. "Meet the Cronut: Croissant-Donut Hybrid Takes Pastry World by Storm - ABC News". Abcnews.go.com. 2013-05-20. Retrieved 2014-04-19.
  3. Katie Little (2013-06-07). "Cronut Mania Spawns Imitators and a Trademark Rush". Cnbc.com. Retrieved 2014-04-19.
  4. USPTO. "Cronut". Retrieved 30 January 2014.
  5. "Eureka! From Gone Girl to the selfie stick – how one great idea can change your life". The Guardian. November 6, 2015.
  6. Shunk, Laura (2013-12-04). "Cronut Wizard Dominique Ansel: "I Want to Make the World of Pastry Exciting"". Blogs.villagevoice.com. Archived from the original on 2014-02-13. Retrieved 2014-02-26.
  7. Merwin, Hugh (May 9, 2013). "Introducing the Cronut, a Doughnut-Croissant Hybrid That May Very Well Change Your Life". Grub Street.
  8. Staff, TIME (2013-11-13). "The 25 Best Inventions of the Year 2013". TIME. Archived from the original on 2017-06-24. Retrieved 2018-01-17.
  9. Brendan O'Connar (May 8, 2015). "The Mysterious Persistence of the Cronut". New York Times.
  10. "The 'Cronut'…Er, That's the 'Doughssant'…Has Arrived In St. Louis « CBS St. Louis". Stlouis.cbslocal.com. 2013-07-08. Archived from the original on 2013-12-19. Retrieved 2014-04-19.
  11. Tenny Tatusian Cronut in LA: Semi Sweet Bakery to introduce the Crullant Los Angeles Times-Jun 27, 2013
  12. 'Cronut' craze has made it to Jacksonville June 28, 2013 FCN
  13. A homemade version of the Cronut Minneapolis Star Tribune-Jun 26, 2013
  14. "Good Food - From cronut to zonut, pastry fever comes to Sydney". Smh.com.au. 2013-06-14. Retrieved 2014-04-19.
  15. "Where to get cronuts in London". 2013-08-23. Retrieved 2015-09-24.
  16. "Dominique Ansel's At-Home Cronut". ABC News. Retrieved 2016-07-05.
  17. Tejal Rao (2013-05-10). "The Cronut Is a Doughnut-Croissant Love Child". The Village Voice. Retrieved 2014-08-13.
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