Metro Cash and Carry

Metro Cash And Carry
Private
Industry Wholesale
Founded 1964
Headquarters Düsseldorf, Germany
Key people
 Olaf Koch, CEO
Products Fast-moving consumer goods
Revenue €31.6 billion (2012)
Number of employees
 ~ 100,000 (2012)[1]
Website www.metro-cc.com

METRO Cash & Carry is an international self-service wholesaler. It operates across Europe and in some countries of Asia and Northern Africa. It is the largest sales division of the German trade and retail giant Metro AG.

METRO Cash & Carry is different from B2C retail chains (such as Walmart, Carrefour or Tesco) in that its business concept is targeted towards professional customers rather than end consumers. The cash-and-carry concept is based around self-service and bulk buying. METRO Cash & Carry serves to registered customers only. Core customer groups are hotels, restaurants, caterers, traders and other business professionals.

International operations

As of February 2015, METRO Cash & Carry is operating over 747 stores in 27 countries:[2]

Makro logo
METRO in Saint Petersburg, Russia.
Country First wholesale center Number of wholesale centers
 Germany1964107
 France197194
 Egypt197750
 China199680
 Russia200184
 Italy197249
 Poland1199441
 Spain1197237
 Ukraine200333
 Romania199631
 Turkey199028
 Vietnam200219
 India200324[3]
 Netherlands1196817
 Belgium1197015
 Czech Republic1199716
 Hungary199413
 Austria197112
 Bulgaria199911
 Pakistan200710
 Portugal1199010
 Serbia200510
 Greece119929
 Japan20029
 Kazakhstan20098
 Croatia20017
 Slovakia20006[4]
 Moldova20043

Expansion plans

 Namibia

1 operates under the brand name Makro

Bulgaria

Metro Cash and Carry located in Sofia, Bulgaria. (Tsarigradsko shose blvd 7-11 km)

The first two METRO Cash and Carry stores in Bulgaria opened in Sofia and Plovdiv on 18 March 1999. As of 2017 the company operates 11 stores in 9 cities:[5]

Greece

On 30 January 2015, the Greek part of the chain was bought by Sklavenitis.[6]

India

METRO Cash & Carry entered the Indian market in 2003. The company currently operates twenty-four wholesale distribution centers including six in Bangalore, four in Hyderabad, two each in Mumbai and Delhi, and one each in Kolkata, Jaipur, Jalandhar, Zirakpur, Amritsar, Vijayawada, Ahmedabad, Surat, Indore and Lucknow.[7] Metro has stores in the following cities:[8]

METRO Cash & Carry India’s core customers include small retailers and kirana stores, hotels, restaurants and caterers (HoReCa), corporates, SMEs, all types of offices, companies and institutions, as well as self-employed professionals. Only business customers are allowed to purchase at METRO, all of them duly registered and provided with a customer registration card. With considerable international expertise and a nuanced understanding of the Indian market honed over the past ten years, METRO Cash & Carry India is well positioned to cater to the specific needs of all these customer segments.[9]

METRO Cash & Carry India offers close to 7,000 world-class products across a multitude of categories - such as fruits & vegetables, general grocery, dairy, frozen & bakery products, fish & meat, confectionery, detergents & cleaning supplies, health & beauty products, media & electronics, household goods and apparel - all under one roof, and at transparent, low wholesale prices. This helps us improve our customers’ offerings, while providing them with a reliable supply source. Analyzing the local requirements, a large percentage of the goods are sourced locally and are tailor-made to meet the specific demands of the region. [10]

Pakistan

Metro Cash and Carry located in Faisalabad, Pakistan. (May 1, 2010)

Metro Cash and Carry opened its first wholesale center in the city Lahore on October 31, 2007. Second store was opened in the Pakistan's capital Islamabad on April 3, 2008. The year 2009 marked the opening of three more Metro Cash and Carry centers in Lahore, Karachi, and Faisalabad, bringing the total number of stores at 5.[11] In 2012, with the merger of Makro into the brand, the total number of METRO stores in Pakistan stands at 10.

Poland

The first Makro Cash and Carry stores were opened in Warsaw, Gdynia and Łódź in 1994. Now the company has 41 stores in the following places:[12]

Portugal

Makro Cash & Carry is present in Portugal since 1989. The expansion of the company was extremely fast and at the end of the first year of activity, Makro was leading the industry. The then innovative concept of "all under one roof" offer represented a key weapon in this growth, since it gave customers the possibility to purchase in one place everything they needed for their businesses, both in food and non-food areas. The first store opened in Portugal was installed in 1990 in Alfragide (Lisbon) and today the company has eleven operating units in the main urban and economic centers of the country. Currently Makro Cash & Carry Portugal is second only to its main competitor, Recheio, a wholesaler belonging to Jeronimo Martins Group. Makro Cash & Carry Portugal does not want to be a mere supplier, but a complete partner to its customers, and therefore several initiatives are presented seasonally to all customer segments on Makro's portfolio of customers.

The company is present in the following cities since:

Romania

Metro hypermarket in Berceni, Bucharest. (April 29, 2008)

METRO Cash and Carry was one of the first international food and non-food retail chains to enter the Romanian market, knowns as METRO Cash & Carry România, opening its first store in 1996 in Bucharest, near Henri Coandă International Airport.

As of 2013, it operates 32 stores in 24 major cities across the country and is one of the most well-known chains.[13] Metro has stores in the following cities:

Serbia

The first Metro Cash and Carry store in Serbia opened in Belgrade in 2005. As of 2016 the company operates 9 stores in six cities:

Belgrade stores are located in Zemun, Krnjača and Vidikovac.

Turkey

The first METRO Cash & Carry stores in Turkey opened in İstanbul in 1990. The company currently operates 30 stores in the following cities:

Ukraine

Vietnam

The first Metro Cash and Carry store in Vietnam opened in Ho Chi Minh City in 2003. As of 2014 the company operates 19 stores in six cities:

In 2014, Metro Group signed an agreement to sell its subsidiary in Vietnam to the Thai group Berli Jucker worth EUR665 million (US$889 million), according to Metro Cash and Carry Vietnam. Under the deal, Berli Jucker will take over Metro's wholesale trading in Vietnam as well as Metro Cash and Carry Vietnam Company including 19 supermarkets and other properties.[14]

Former international operations

Denmark

Denmark was one of the first countries, METRO Cash & Carry expanded its operations to and the first store opened in 1971 in the Copenhagen suburb of Glostrup. Since then stores have been opened in Aarhus, Kolding, Sydhavnen in Copenhagen and Aalborg in chronological order. MCC Denmark was one of the first countries to begin operating delivery services out of the stores and had its own truck fleet that covered all of Denmark. METRO left Denmark in December 2014.[15]

Egypt

On May 18, 2008, METRO Cash & Carry announced its market entry into Egypt under the MAKRO brand name. The first store opened in June 2010 and the second in October 2010.[16] Both stores were closed some time within 2013-2015, as the company started withdrawing from loss-making markets.

Logos

From 1964, for this supermarket chain, there was two different logos. The first logo of supermarket chain has been in use from 1964 to 2004, and the second and current logo is in use from 2004.

See also

References

  1. ↑ "METRO Cash & Carry". Metro-cc.com. Archived from the original on 2014-08-19. Retrieved 2015-09-24.
  2. ↑ "METRO Cash & Carry". Metrogroup.de. Retrieved 2015-09-24.
  3. ↑ https://www.metro.co.in/about-us
  4. ↑ Archived January 21, 2013, at the Wayback Machine.
  5. ↑ "Магазини". Metro.bg. Retrieved 2017-06-01.
  6. ↑ "Ολοκλήρωση της εξαγοράς της Makro Cash & Carry από τη Σκλαβενίτης". Capital.gr. Retrieved 2015-09-24.
  7. ↑ https://www.metro.co.in/about-us/about-us
  8. ↑ https://www.metro.co.in/outlets
  9. ↑ https://www.metro.co.in/about-us
  10. ↑ https://www.metro.co.in/about-us
  11. ↑ Archived November 4, 2010, at the Wayback Machine.
  12. ↑ "Hale MAKRO". Makro.pl. 2015-09-15. Archived from the original on 2015-03-20. Retrieved 2015-09-24.
  13. ↑ "Metro Cash&Carry România va avea de la 1 decembrie un nou director general - Mediafax". Mediafax.ro. Retrieved 2015-09-24.
  14. ↑ "METRO GROUP signs agreement to divest its wholesale activities in Vietnam". 7 August 2014. Retrieved 1 March 2015.
  15. ↑ "METRO Cash & Carry sells parts of the Danish business to Euro Cater". Metrogroup.de. 2014-10-10. Retrieved 2015-09-24.
  16. ↑ "مترو | TOP-LEVEL". Web.archive.org. Archived from the original on February 16, 2013. Retrieved 2015-09-24.
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