Real (hypermarket)

real,-
Subsidiary
Industry Retail
Founded 1992
Headquarters Mönchengladbach, Germany
Key people
 Didier Fleury
Products Hypermarkets
Revenue Increase €10.4 billion (2006)
Number of employees
 ~140,000 (2007)
Parent Metro AG
Website real.de
Former Real hypermarket in Bucharest, Romania, now rebranded as Auchan
Real hypermarket in Nordwalde, Germany

Real (stylized real,-) is a European hypermarket, member of the German trade and retail giant Metro AG. It was formed in 1992, from the merger of chains divi, Basar, Continent, Esbella and real-kauf.

History

In 2006, Metro acquired Wal-Mart's 85 stores in Germany[1] and bought 26 Géant hypermarkets in Poland from the French retail group Groupe Casino.[2] All stores were rebranded as real,-. In November 2012, it was confirmed that Auchan will take over 91 of the Real hypermarkets in Poland, Romania, Russia and Ukraine for 1.1 billion Euro.[3]

In September 2018, Metro AG announced the split-off from real and sale of all real stores.

Products

As well as food, real,- also offers a wide range assortment of household goods, electrical appliances, books, media, textiles and footwear, sports goods and stationery. In addition to branded products several own-brands are offered including discount label TiP (Toll im Preis=Great Price), mid-price real Quality, premium brand realSelection, real Bio organic products and Watson consumer electronics.

Operations

Country First hypermarket No. of hypermarkets
 Germany1992310
 Turkey199813
 Egypt20004
 Romania20062

In addition, the hypermarket used to have stores in Poland, Russia and Ukraine.

See also

References

  1. ↑ World's Biggest Retailer Wal-Mart Closes Up Shop in Germany
  2. ↑ EU Oks Metro to Buy Polish Retailer Geant Polska
  3. ↑ Metro sells some hypermarket operations to Auchan at reuters.com


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