Macy's Herald Square

R. H. Macy and Company Store
(1907)
Macy's Herald Square
Macy's Herald Square
Macy's Herald Square
Location 151 West 34th Street
Manhattan, New York City
Coordinates 40°45′1″N 73°59′18″W / 40.75028°N 73.98833°W / 40.75028; -73.98833Coordinates: 40°45′1″N 73°59′18″W / 40.75028°N 73.98833°W / 40.75028; -73.98833
Built 1901
Architect De Lemos & Cordes
NRHP reference # 78001873
Significant dates
Added to NRHP June 2, 1978[1]
Designated NHL June 2, 1978[2]

Macy's Herald Square (originally named the R. H. Macy and Company Store) is the flagship of the Macy's department store chain; it is located on Herald Square in Manhattan, New York City. The building's 2.5 million square feet (232,257.6 m2),[3] which includes 1.25 million square feet (116,128.8 m2) of retail space, makes it the largest department store in the United States and the second largest in the world. As of 2018, the store has stood at the site for 116 years.

The building was added to the National Register of Historic Places as a National Historic Landmark in 1978.[2][1][4]

History

Macy's entrance

Macy's was founded by Rowland Hussey Macy, who between 1843 and 1855 opened four retail dry goods stores, including the original Macy's store in downtown Haverhill, Massachusetts, established in 1851 to serve the mill industry employees of the area. They all failed, but he learned from his mistakes. He moved to New York City in 1858 and established a new store named "R.H Macy Dry Goods" at Sixth Avenue on the corner of 14th Street. On the company's first day of business on October 28, 1858, sales totaled $11.08, equivalent to $312.83 today. From the very beginning, Macy's logo has included a star in one form or another, echoing a red star-shaped tattoo that Macy got as a teenager when he worked on a Nantucket whaling ship.[5][6]

As the business grew, Macy's expanded into neighboring buildings, opening more department stores, and used publicity devices such as a store Santa Claus, themed exhibits, and illuminated window displays to draw in customers.[7] The store later moved to 18th Street and Broadway, on the "Ladies' Mile", the elite shopping district of the time, where it remained for nearly forty years.

In 1875, Macy took on two partners, Robert M. Valentine (1850–1879), a nephew; and Abiel T. La Forge (1842–1878) of Wisconsin, who was the husband of a cousin.[8][9] Macy died just two years later in 1877 from Bright's disease,[10] The following year La Forge died and Valentine died in 1879.[8][9] Ownership of the company was passed down through the Macy family until 1895, when the company, now called "R. H. Macy & Co.", was acquired by Isidor Straus and his brother Nathan Straus, who had previously held a license to sell china and other goods in the Macy's store.

In 1902, the flagship store moved uptown to Herald Square at 34th Street and Broadway, so far north of the other main dry goods emporia that it had to offer a steam wagonette to transport customers from 14th Street to 34th Street.[11] Although the Herald Square store initially consisted of just one building, it expanded through new construction, eventually occupying almost the entire block bounded by Seventh Avenue on the west, Broadway on the east, 34th Street on the south and 35th Street on the north, with the exception of a small pre-existing building on the corner of 35th Street and Seventh Avenue and another on the corner of 34th Street and Broadway. Robert H. Smith purchased this latter 5-story building in 1900 for $375,000 – an incredible sum at the time – with the idea of getting in the way of Macy's becoming the largest store in the world: it is largely supposed that Smith, who was a neighbor of the Macy's store on 14th Street, was acting on behalf of Siegel-Cooper, which had built what they thought was the world's largest store on Sixth Avenue in 1896. Macy's ignored the tactic, and simply built around the building, which now carries Macy's "shopping bag" sign by lease arrangement.[12] That building earned the name Million Dollar Corner when it was finally sold for a then record $1,000,000 on December 6, 1911.[13]

The original Broadway store, designed by architects De Lemos & Cordes and built in 1901–02 by the Fuller Company. It has a Palladian facade, but has been updated in many details. Other additions to the west were completed in 1924 and 1928, and the Seventh Avenue building in 1931, all designed by architect Robert D. Kohn, the newer buildings becoming increasingly Art Deco in style.[12][14] The store boasts several wooden escalators still in operation.

The building in 2010

In 2012, Macy’s began the first full renovation of the iconic Herald Square flagship store at a reported cost of $400 million.[15][16] Studio V Architecture, a New York-based firm, was the overall master plan architect of the project, with Kevin Kennon Architects providing the exterior and entry way designs. The firms' design raised controversy over the nature of contemporary design and authentic restoration.[17]

The renovations completed in November 2015 but continues to modify the store to suit changing customer tastes and maximize return on the real estate.[18] Also in 2016, the company explored adding one or two towers to the building to house hotel or office space, in 2017 it considered turning the structure's roof into a park.[19][20]

In August 2014, Macy's agreed to a $650,000 penalty proposed by the New York Attorney General to settle a number of claims of racial profiling and false detention involving nearly two dozen African-American, Latino and other customers at the Herald Square store, who had lodged complaints in February 2013. As part of the deal, the retail group agreed to introduce policies to ensure all customers were treated equally regardless of race or ethnicity.[21]

Through a partnership with tech retailer b8ta, this Macy's location has a "The Market @ Macy's" section, which features pop-up spaces for new brands.[22]

Christmas and Holiday window displays

Every year, Macy's is noted for its elaborate animated holiday and Christmas window displays in many locations across the U.S., but most notably at the Herald Square location. Each year presents a different theme shown in six windows on the Broadway side of the building. Each window includes animated displays with complex scenery, attracting thousands of people to view them. Since 2012, the windows have been designed, fabricated and animated by Standard Transmission Productions,[23][24][25] located in Red Hook, Brooklyn.

In 2007, Macy's launched a curated public art exhibition at the Herald Square flagship using its windows as a means to display pieces from several fashion designers including Misaki Kawai, Anna Sui and John F. Simon Jr.. The exhibit was titled Art Under Glass and was viewable to the public during the summer of 2007 through that year's fashion week.[26]

Events

  • Macy's Thanksgiving Day Parade (1924–present)
    • Broadway Side (1924–2008)
    • 34th Street Side (2009–present)
  • Macy's Santa Land
  • Macy's Flower Show
  • Macy's Believe campaign

See also

An early Macy's building, dating from 1894, at 56 West 14th Street, designated a NYC landmark in 2012

References

Notes

  1. 1 2 National Park Service (2007-01-23). "National Register Information System". National Register of Historic Places. National Park Service.
  2. 1 2 "R.H. Macy and Company Store". National Historic Landmark summary listing. National Park Service. 2007-09-11. Archived from the original on 2014-07-02.
  3. ↑ Oh, Inae (November 1, 2011). "Macy's $400 Million Grand Makeover To Flagship Store". The Huffington Post.
  4. ↑ Adams, George R. (February 1977). "National Register of Historic Places Inventory-Nomination: R. H. Macy and Company Store" (pdf). National Park Service. and Accompanying 4 photos, exterior, undated (1.03 MB)
  5. ↑ L.H. Robbins, "The City Department Store: Evolution of 75 Years" (pay wall), The New York Times, 12 February 1933, 130.
  6. ↑ Stephen Evans, "The death of the department store", BBC News, 1 March 2005
  7. ↑ Burrows, Edwin G. & Wallace, Mike (1999), Gotham: A History of New York City to 1898, New York: Oxford University Press, ISBN 0-195-11634-8 , pp.945-946
  8. 1 2 "Abiel T. La Forge". The New York Times. February 13, 1878. Retrieved 2008-06-14.
  9. 1 2 "Robert M. Valentine's Will". The New York Times. February 26, 1879. Retrieved 2008-06-14. The will of Robert M. Valentine, late partner in the firm of R. H. Macy Co., was offered for probate yesterday in the Surrogate's office.
  10. ↑ "Rowland H. Macy, Merchant". The New York Times. March 31, 1877. Retrieved 2008-06-14.
  11. ↑ Abelson, Elaine S. "R. H. Macy" in Jackson, Kenneth T., ed. (2010), The Encyclopedia of New York City (2nd ed.), New Haven: Yale University Press, ISBN 978-0-300-11465-2 , p.1102
  12. 1 2 White, Norval & Willensky, Elliot (2000), AIA Guide to New York City (4th ed.), New York: Three Rivers Press, ISBN 978-0-8129-3107-5 , pp.225-226
  13. ↑ "THE REAL ESTATE FIELD; $1,000,000 Paid for Small Broadway and 34th Street Corner". The New York Times. December 7, 1911. ISSN 0362-4331. OCLC 1645522. Retrieved April 28, 2012.
  14. ↑ Wurman, Richard Saul (2008). Access New York City. HarperCollins. p. 133. ISBN 978-0061350375. (Subscription required (help)).
  15. ↑ Singer, Natasha (November 1, 2014). "For Macy's, a Makeover on 34th Street". The New York Times.
  16. ↑ "Top 2012 Retail Projects" (PDF). Architectural Record: 32. September 2012.
  17. ↑ "Macy's flagship's $400M makeover creating stir". CBS News. Associated Press. September 29, 2008.
  18. ↑ Palmieri, Jean E. (November 5, 2015). "Macy's Completes Renovation of Men's Department at Herald Square". Women's Wear Daily.
  19. ↑ Fickenscher, Lisa; Weiss, Lois (January 7, 2016). "Macy's considers adding a tower to iconic Herald Square store". New York Post.
  20. ↑ Fickenscher, Lisa (June 6, 2017). "Macy's considering turning Herald Square roof into public park". New York Post. Retrieved 2017-08-11.
  21. ↑ Lovett, Kenneth (August 20, 2014). "Macy's agrees to pay $650G to settle state probe into racial profiling at its Herald Square store". New York Daily News. Retrieved 21 August 2014.
  22. ↑ Wolf, Alan (June 13, 2018). "Macy's Taps b8ta For In-Store Pop-Up Shops". Twice. Retrieved July 7, 2018.
  23. ↑ "Photos: Go Behind The Scenes Of The Macy's Herald Square Christmas Windows". Gothamist. Archived from the original on 2017-11-06. Retrieved 2018-01-06.
  24. ↑ "Miracle on 34th Street Comes to Life in Red Hook". DNAinfo New York. Archived from the original on 2018-01-07. Retrieved 2018-01-06.
  25. ↑ Cerullo, Megan (December 1, 2017). "Window Dressing". Brown Alumni Magazine.
  26. ↑ Nathan, Lillien (July 11, 2007). "Anna Sui Opens Macy's Art Exhibit, Loves Psychedelia". New York. Retrieved February 16, 2017.

Further reading


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