WZAT

WZAT
City Tybee Island, Georgia
Broadcast area Savannah, Georgia
Hilton Head, South Carolina
Branding 102.1 The Sound
Slogan The New Sound Of Savannah
Frequency 102.1 MHz
First air date October 20, 1971
Format Hot AC
ERP 98,000 watts
HAAT 404.9 meters (1328 ft)
Class C0
Facility ID 25549
Callsign meaning was part of the station's former identity as "Z102"
Owner Cumulus Broadcasting
(Cumulus Licensing LLC)
Sister stations WBMQ, WEAS-FM, WIXV, WJCL-FM, WJLG
Webcast Listen Live
Website 1021thesound.com

WZAT (102.1 MHz) is a commercial FM radio station licensed to Tybee Island, Georgia. The station is owned by Cumulus Media, and serves the Savannah metropolitan area. Its studios are located on Television Circle in Savannah and its transmitter is located west of the city in unincorporated Chatham County.

The station calls itself "102.1 The Sound" and it airs a Hot Adult Contemporary radio format. It is one of six stations owned by Cumulus in the Savannah radio market.

History

On October 20, 1971, WZAT signed on.[1] It was a completely automated Top 40 station except for the locally popular "Breakfast With Burl" program which was live. Airstaff was gradually added the rest of the day. Between a strong AM station, AM 1400 WSGA, and a slightly lighter top 40 station, FM 95.5 WSGF, a real format war ensued. By 1986, 95SGF had become alternative rock outlet WIXV, and in 1982, AM 1400 moved out of the format as younger listeners preferred FM radio. In the 1980s to early-1990s, "Z102" was the dominant (and often only) Top 40 station in Savannah. Stations like 99.7 WHTK, Kiss 98.7, Wave 97, and Blu 92 all tried and (mostly) failed in taking on the popular Z102.

In 1993, the station was sold and flipped to modern rock as "WZAT (or later, Z102) - Savannah's Rock and Roll Radio." Phoenix Media Partners sold the station to Cumulus in 1997. Upon the sale to Cumulus, the station repositioned as Top 40. The station has since been Top 40 and Top 40/Hot AC hybrid twice since then. It flipped to Hot AC on March 11, 2008. The next day, the station revealed its new name and positioner, which was "Mix 102-1 - The Best Mix of Music." On October 1, 2010 WZAT began stunting in preparation of a new format. On October 4, 2010, 102.1 became a sports talk station carrying ESPN Radio. On January 2, 2013, 102.1 switched to CBS Sports Radio, since Cumulus owns an interest in the network.

On August 15, 2014, WZAT flipped to a country music format branded as Nash Icon 102.1. As part of the company's Nash FM brand, the Nash Icon format is designed to be a slightly older country sound, with an emphasis on music by veteran country acts alongside newer hit songs. WZAT was, along with co-owned W255CJ Atlanta, one of the first two stations to adopt the format.[2][3][4]

On March 24, 2017, after stunting with songs with the word "sound" in their names, WZAT returned to Hot AC as "102.1 The Sound". Positioning itself between WAEV and WYKZ, the move brings the frequency close to its longtime heritage as Z102. The syndicated "Bert Show" was added for morning drive time.[5]

References

  1. ↑ Broadcasting Yearbook 1972 page B-55
  2. ↑ "Oldies 98.9 becomes older-skewing country NASH Icon 98.9". Atlanta Journal-Constitution. Cox Media Group. 15 August 2014. Retrieved 16 August 2014.
  3. ↑ "Nash Icons launches across the country". Radio Insight. Retrieved 16 August 2014.
  4. ↑ "Wanted for Radio: More Country Greats". Billboard. Retrieved 16 August 2014.
  5. ↑ "102.1 The Sound" Launches in Savannah

Coordinates: 32°03′29″N 81°20′17″W / 32.058°N 81.338°W / 32.058; -81.338

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