WVSC (FM)
 | |
| City | Port Royal, South Carolina |
|---|---|
| Broadcast area | Parris Island/Savannah/Hilton Head |
| Branding | SC 103 |
| Slogan | We Play Everything |
| Frequency | 103.1 MHz (also on HD Radio) |
| Translator(s) |
99.1 W256CB (Beaufort, relays HD2) 106.5 W293BZ (Hilton Head, relays HD2) |
| First air date | 1985 (as WGCQ at 92.1) |
| Format |
FM/HD1: Variety hits HD2: Oldies "Pure Oldies" |
| ERP | 11,000 watts |
| HAAT | 114.9 meters |
| Class | C3 |
| Facility ID | 49910 |
| Callsign meaning | W V South Carolina |
| Former callsigns |
WGCQ (1985–1987) WBHH (1987–1990) WOCW (1990–1997) WLWS (1997) WGZO (1997-2014) |
| Former frequencies | 92.1 MHz (1985–1999) |
| Owner | Saga Communications |
| Webcast | Listen Live |
| Website |
sc103radio.com lowcountryoldies.com (HD2) |
WVSC (103.1 FM) is a variety hits formatted radio station known as "SC 103.1" targeted towards the South Carolina Lowcountry.
History
The station signed on in 1985 on 92.1 with a 3,000 watt signal broadcasting from St. Helena Island, about 10 miles east of Beaufort. Because it was so close to WSGA-FM on 92.3, the station was limited in its transmitter power. In 1999, the station swapped frequencies with WBHC-FM on 103.1 to get a better signal into Savannah. The station has difficulties reaching listeners in Savannah because of its inferior signal. In January 2006 the station was given permission by the Federal Communications Commission (FCC) to move its tower closer to Savannah.
On November 11, 2013, L & L Broadcasting sold WGZO to Apex Broadcasting; this marks Apex Broadcasting's first entry into the Savannah/Hilton Head market. The sale, at a price of $450,000, was consummated on January 8, 2014.
On February 15, 2014, WGZO changed their call letters to WVSC. On February 21, 2014, WVSC changed their format to variety hits, branded as "SC 103".[1]
In early 2017, Apex Broadcasting sold their radio stations in Charleston and Hilton Head. SC to Saga Communications for $23 million.
Programming
Previous formats and call signs include:
- WGCQ: 1985–1987
- WBHH: 1987–1990
- WOCW: 1990–1997. Station was owned by local car dealer O.C. Welch and broadcast an oldies format.
- WGZO: 1997–1999. Station simulcasted with Georgia station WGCO as oldies
- 1999 Frequency change to 103.1
- WGZO: 1999–2002. Rhythmic Top 40 "The Real Z 103 dot 1"
- WGZO: 2002–2004. 1980s hits "Star 103.1 – The '80s Channel"
- WGZO 2004–2014. Classic hits "103.1 the Drive"
- WVSC 2014-Present. Variety hits "SC 103"
Previous logos
