WWCK-FM

WWCK-FM
City Flint, Michigan
Broadcast area Flint, Michigan
Branding CK-105.5
Slogan Flint's New #1 for All The Hits
Frequency 105.5 MHz (also on HD Radio)
First air date September 1964
Format Top 40 (CHR)
Power 25,000 watts
HAAT 100 meters
Class B1
Facility ID 39678
Transmitter coordinates 43°00′39″N 83°39′4″W / 43.01083°N 83.65111°W / 43.01083; -83.65111
Callsign meaning reminiscent of CKLW
Former callsigns WMRP-FM (1964-12/5/71)
Owner Cumulus Broadcasting
(Cumulus Licensing LLC)
Sister stations WDZZ, WFBE, WTRX, WWCK-AM
Webcast Listen Live
Website ck1055.fm

WWCK-FM (105.5 FM, "CK105.5") is a radio station in Flint, Michigan, broadcasting an adult-oriented Top 40 (CHR) format. The station is owned by Cumulus Media and has programmed its current format since 1989. Its studios are located south of the Flint city limits and its transmitter is east of downtown Flint.

History

Early history: WMRP

105.5 FM originally went on the air in 1964 as WMRP-FM. The WMRP calls stood for Methodist Radio Parish. WMRP-FM aired a Beautiful Music format while WMRP 1570 played MOR; the conservative owners of the stations prohibited any advertising for tobacco or alcohol products.

WWCK is born as FM 105 Flint's Best Rock

In 1971, the United Methodist Church withdrew support for WMRP-AM-FM, and the stations were sold that year to John W. Nogaj, who changed the FM's call letters to WWCK in November 1971 as a tribute to Windsor, Ontario's powerhouse CKLW and installed a daytime Top 40 and nighttime AOR format. But as AM 1570 they went Country and later Oldies as WCZN.

John has sold WCZN and WWCK in 1975 to Reams Broadcasting, who changed WWCK's format in October 1975 to full time AOR. As "WWCK FM 105, Flint's Best Rock" or "WWCK FM 105, Rock Of The Eighties". WWCK was a market leader in Flint for many years, and was named the top rated rock station in the United States in 1985. WWCK-FM was also the home of WWCK's DJ turned filmmaker Michael Moore's sunday night show "Radio Free Flint" from 1980 through 1985 and "Buffalo Dick's Radio Ranch" with Jeffrey Lamb and Robert Paulsen, voted "Best Local Programming In All Markets" by Billboard Magazine in 1982.

WWCK goes into CHR as CK 105 FM

In December 1988, Reams Broadcasting sold WWCK AM 1570 and WWCK-FM 105.5 to Majac of Michigan, and somehow all of sudden Majac officially changed WWCK-FM's format from a AOR station to a CHR station on January the 1st of 1989 as "The All New CK 105 FM" with WWCK AM 1570 serving as a shadowcast of FM 105. This marked the first time Flint had a 2nd FM Top 40/CHR station of its own since WTAC 600 A.M. changed from Top 40 to country music in 1981. The fans of the old FM 105 era were unhappy with the change, but WWCK's new format took off in the ratings and gain some new fans as in the CHR fanbase as CK 105 posted several number one showings (12+) in the Flint Arbitron reports throughout the 1990s.

CK 105.5 today

In recent years, WWCK-FM's ratings have dropped somewhat due to competition from crosstown Rhythmic CHR outlet WRCL and due to playlist tweaks to make the station more of an Adult CHR which alienated younger listeners. Some listeners also feel the overall quality of the station has declined since Cumulus Media took over ownership. Nevertheless, CK105.5 is typically still a top ten ratings performer in Flint.

Former Morning Shows Included: Leeroy & The pepper, The Breakfast Boys with a few different variations. Mr.Bob Morning Show, Scott, Gin & Clay, Andrew Z in the Morning, Jerry & Stephanie, and Finally Mike & Stephanie.

WWCK-FM was once housed at its transmitter location on Lapeer Rd. During the 1990s WWCK-FM allowed requests at the studio window. It was also common for wedding parties to stop by the studio for shout outs and such.

Memorable personalities included: Jimmy "The Bod" Larsin-Koza (Jim retired from radio after 4 yrs at Star 94 WSTR, Atlanta), Bob O'Dell, Ian "Neon Jain" Richards, Terry "Motormouth" Young, Beau Richards, Catfish Cooper, Phillip "Phlash" Phelps, Fletch, Heidi with The Hooters and Howard The Duck. Over nights boasted "J.D." and his friend "Turk" from "Scrubs" took over " CK105.5's Saturday Night Party Patrol" duties. Fans would write in to the station and JD would piuck the coolest sounding parties and pull up in the CK 105 Van with about 50 Little Ceasers Pizzas, 50 Subway Sandwiches, Pepsi Products, and other goodies (I E tee-shirts, cassetts, compact disks, posters, and movie tickets. They went to a camp in Fenton that had campers with disabilities and allowed them to share their lives on the air. It was the most heartfelt 30 minutes in CK's radio history. The Nite Time Party with Just Bob (aka Jeremy Fenech, currently on Cars 108, WCRZ-FM) also gained ratings success from 2004-2008.

The current CK105.5 air staff includes Mike and Stephanie (mornings), Shawn Powers (afternoon drive). Weekend hosts include DC, Chachi, and Nikki B.

Current syndicated shows include: Zach Sang (Weekday Evenings) and Open House Party (weekend evenings).

Former Program Directors included: Leroy St. Micheals, Scott Shannon, John Shomby, Scott Free, Brian Figula, Jeff Andrews. Scott "Shannon" (real name Scott Seipel - no relation to Scott Shannon of WRBQ-FM, WHTZ, WPLJ, and WCBS-FM fame), formerly of WIOG, was also part of the highly rated "Scott & Gin Morning Show" and the "Scott and Gin Morning Show with Clay" and Shawn Powers. Currently the Program Director is Jerry Noble.

References

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