Cartoon Network (Philippines)

Launch

Cartoon Network Philippines was formerly part of Cartoon Network Asia, which was originally launched in January 1, 1994. The Philippine feed started broadcasting on June 3, 1995 as it was originally time-shared with TNT, operating from 6:00 a.m. to 9:00 p.m., with Turner Classic Movies, formerly TNT, taking the remainder of the daily schedule. It originally aired only Hanna-Barbera cartoons such as The Yogi Bear Show, Top Cat, and The Flintstones. Cartoon Network is the first cartoon cable channel in the Philippines, with Disney Channel, launched in 1996, and Nickelodeon in 1998, following suit. In 1996, the channel started to air MGM cartoons, such as Tom and Jerry, Droopy, and Spike and Tyke. Following Time Warner's purchase of Turner later that year, the channel added Warner Bros. shows, such as Looney Tunes and related cartoons, to its programming in 1997. In 1998, Cartoon Network started to air its first original shows: Space Ghost Coast to Coast and The Moxy Show. The latter was soon cancelled, however.

1996-2005: Powerhouse era

On August 22, 1999, Cartoon Network Asia began adopting Cartoon Network USA's "Powerhouse" theme. That year, the network introduced Dexter's Laboratory, Cow & Chicken, I Am Weasel, Ed, Edd n' Eddy, and Johnny Bravo. New shows first aired the next year included The Powerpuff Girls, Mike, Lu & Og, and Courage the Cowardly Dog.

In 2001, Cartoon Network continued to air new original programs, such as Sheep in the Big City, Time Squad, and Samurai Jack. The network dubbed these original programs "Cartoon Cartoons" and aired them in a programming block Friday nights. The same year, Cartoon Network created other programming blocks, including Toonami, Acme Hour, Prime Time, Boomerang, and Cartoon Network After Dark. In 2002, the network expanded Cartoon Cartoons with new shows such as Grim & Evil, Robot Jones, and Codename: Kids Next Door. Justice League and ¡Mucha Lucha! also debuted in 2002. Shows added to the line-up in 2003 include post-1948 Warner Bros. cartoons and X-Men: Evolution. In 2004, Foster's Home For Imaginary Friends was the only program to debut on the network. In 2005, the Boomerang programming block was made into its own channel.

2005-2011: City/New Wave era

On October 1, 2005, the network bumpers were replaced with 3-D animations of the fictional "CN City," home to all the Cartoon Network characters. The network logo was also replaced. In 2006, several new Cartoon Network originals premiered, including Robotboy, The Life and Times of Juniper Lee, Camp Lazlo, Hi Hi Puffy AmiYumi, My Gym Partner's a Monkey, and Squirrel Boy. The Cartoon Cartoons moniker previously used for Cartoon Network originals was discontinued that year. Unusual for the network, The Simpsons, an adult-oriented cartoon, was also aired on Cartoon Network in 2006, albeit with a PG classification (with heavily use of editing and censorship, swears word has been cut out or muted).^[1]

On August 31, 2008, the network changed the format of its bumpers and commercials, mirroring similar changes by Cartoon Network Southeast Asia. During this time, older programs such as Foster's Home for Imaginary Friends and Camp Lazlo began to air less frequently, in favor of new shows such as Ben 10 and The Secret Saturdays. On December 5, 2008, Cartoon Network began to use the "New Wave" branding as with most Cartoon Network channels in Asia and Oceania.

2011-2014: "It's a Fun Thing!" era

On October 1, 2011, Cartoon Network introduced new branding and a logo. Designed by Brand New School, it makes heavy use of a black and white checkerboard motif. The slogan "It's a Fun Thing!" was also introduced. Many older advertisements and bumpers from the previous branding were retained, albeit with the addition of the new logo. A separate high-definition feed was also launched on the same day.

In December 2012, Cartoon Network started aired past shows, such as Ben 10 and Camp Lazlo, in HDTV 1080i format instead of SDTV 480i format. Starting January 8, 2013 from 12:00 AM until 6:00 AM (PHT) each morning, Cartoon Network airs all shows and commercials in HDTV 1080i format.

2017-present: "Are You CN What Where Sayin?/New New New New" era and current events

The slogan "It's A Fun Thing!" was abolished and replaced by "Are You CN What Where Sayin'" in November 2014. On January 1, 2015, Cartoon Network adapted CHECK It 3.0, then CHECK it 4.0 on December 31, 2015 to January 1, 2016. However, the remaining bumpers were still aired when it was rebranded that time. In mid-late 2016, all of the CHECK it 1.0 bumpers were replaced with CHECK It 4.0.

On March 18, 2017, the channel rebranded itself to Dimensional starting with the airing of the miniseries, Adventure Time Islands. As a result, some promos and bumpers (including the PG advisory) are now utilizing the current branding as used in the United States, while other bumpers retained the old branding.

Block on TV5

On October 18, 2010, TV5 launched TV5 Kids presents Cartoon Network, a cartoon block which airs selected Cartoon Network programs dubbed in Filipino. Currently, TV5 airs Ben 10, Ben 10: Alien Force, Ben 10: Omniverse, Codename: Kids Next Door, Courage the Cowardly Dog, Ed, Edd n Eddy, Powerpuff Girls Z, The Secret Saturdays, and Teen Titans. In 2013, TV5 aired more Cartoon Network shows to their block like Regular Show, The Amazing World of Gumball and Adventure Time. In 2015, the block has been axed, but giving the way for returning of TV5 AniMEGA.

The block was returned on October 2016, after a year of hiatus but with only two new CN shows (We Bare Bears and The Powerpuff Girls 2016 reboot) which airs only every Saturday and Sunday mornings and it does not air any of its older CN shows mentioned above unlike the original airing of the block.

However, the return of the block (along its Boomerang on TV5 Kids block) was lasted until September 2017 as the network transitioned as sports, news and general entertainment channel, led by their partnership with ESPN International, re-branding its sports arm to ESPN 5 happened on October 2017.

Boomerang on TV5 Kids

Around late 2015, Boomerang on TV5 Kids was launched. It airs a few programs straight from Boomerang Southeast Asia and Boomerang Australia and New Zealand. All of the shows aired on the Boomerang block were dubbed in Filipino. As of 2017, TV5 AniMEGA is still airing.

It currently airs The Looney Tunes Show, Rat-A-Tat, Inspector Gadget, The PowerPuff Girls (1998 series) and Mr. Bean: The Animated Series (now on Yey!) every weekday afternoons. On weekends, it airs We Bare Bears and the 2016 reboot of The Powerpuff Girls, despite it doesn't air on all feeds of Boomerang.

Block On CNN Philippines

After a 1-year hiatus on Free TV, Cartoon Network is returned to affiliate network CNN Philippines. Which this is was first Cartoon Network sister channel to broadcast on news channel. Programs like We Bare Bears, Adventure Time, The Powerpuff Girls & Ben 10 are in aired in its original language (English) instead of Filipino. It is the part of the launching Of Newsroom Junior Edition.