O Shopping

O Shopping
The Current O Shopping logo used since October 22, 2015
Launched October 14, 2013
Owned by ACJ O Shopping Corporation
(a joint-venture of ABS-CBN and CJ ENM O Shopping Division)
Picture format 1080i 16:9 (HDTV)
Slogan "Making Life Easy"
Headquarters 9th floor, The Avecshares Center, 1132 University Parkway North, Bonifacio Triangle, Bonifacio Global City Taguig
Website www.oshopping.com.ph

O Shopping (Korean: 오쇼핑) is a TV home shopping channel in the Philippines owned and operated by ACJ O Shopping Corporation, a joint-venture between media conglomerate ABS-CBN and South Korean TV home shopping company CJ ENM O Shopping Division. The channel was launched on October 14, 2013 and is available 24 hours daily on Sky Cable (channel 11; Metro Manila), Destiny Cable (channel 11; Metro Manila), Sky Direct (Channel 11; Nationwide) and on free-to-air digital terrestrial television via ABS-CBN's DTT transmitters. Its programs are also shown on ABS-CBN during overnight hours, as well as on the I Want TV online service.[1][2] Prior to its 24-hour standalone channel launch on terrestrial television, O Shopping's programs were launched as part of BEAM TV's content lineup in 2014, as a short-lived afternoon block on state-run broadcaster People's Television Network (at that time as a way to fund its operations), and later via ABS-CBN TV Plus' encrypted channels 3 to 5 overnight from Monday to Thursday during their respective main programming downtime. As of 2016, O Shopping generates 2.2 million pesos in daily sales or 60 million pesos in monthly sales.[3] About 70% of the product purchases on O Shopping are made via the cash on delivery payment, with a 5% cancellation rate.[4]

History

O Shopping was launched on October 14, 2013 after ABS-CBN Corporation and CJ ENM O Shopping Division (formerly CJ O Shopping Corporation) signed a deal to create a 24/7 TV home shopping channel in the Philippines. The TV home shopping channel will be operated by ACJ O Shopping Corporation. ABS-CBN Corporation invested an initial 200 million pesos for the joint-venture.[5] ABS-CBN provides the media platforms and the production of programs while CJ O Shopping provides the products and the logistics. For the year 2016, O Shopping generated over 820 million pesos in sales.[6]

Hosts

  • Acey Aguilar (2015–present)
  • Hiyasmin Neri (2013–present)
  • Justine Peña (2015–present)
  • Lesley Lina (2014–present)
  • Sandro Hermoso (2015–present)
  • Victor Anastacio (2013–present)
  • Jamie Gabuya (2017-present)
  • Cara Eriguel (2013-present)

References

  1. ↑ "ABS-CBN launches shopping channel". The Philippine Star. November 12, 2013.
  2. ↑ Camus, Miguel (October 29, 2013). "ABS-CBN invests P200M in home TV shopping program". Philippine Daily Inquirer.
  3. ↑ R. Camus, Miguel (August 11, 2016). "ABS-CBN income jumped 76% in H1". Inquirer.net.
  4. ↑ Desiderio, Louella (August 14, 2016). "ABS-CBN opening first experience store". Philstar Global.
  5. ↑ "ABS-CBN pumps P200M into Korean shopping channel". Rappler. October 29, 2013.
  6. ↑ Imee Charlee C. Delavin (21 March 2017). "Election-related ads boost ABS-CBN earnings in 2016". BusinessWorld Online.
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