Nickelodeon (Philippines)

Nickelodeon
Launched 5 October 1996 (as Nickelodeon Southeast Asia)
1 April 2011 (as a Philippine feed)
Owned by Viacom International Media Networks
(Viacom)
All Youth Channels
(Cable BOSS Inc.)
Picture format 1080i HDTV
(downscaled to 16:9 480i for the SDTV feed)
Country Philippines
Language English
Headquarters Silver City Mall, Pasig, Philippines
Replaced Nickelodeon (Southeast Asia)
(Philippines only)
Sister channel(s) MTV Southeast Asia
Nick Jr. (Southeast Asia)
Comedy Central (Asia)
MTVph
Website nick-asia.com
Availability
Satellite
G Sat Channel 57
Cignal Channel 72
Sky Direct Channel 17
Cable
Sky Cable / Destiny Cable Channel 45 (SD)
Channel 290 (HD)
Sunvision Cable Channel 27
Cablelink Channel 24
USATV Channel 28
SPC Cable TV Channel 17
Kalibo Cable Channel 42
Cable Star Iloilo Channel 20
Parasat Cable TV Channel 49
Sun Cable Channel 34
My CATV-A Channel 33
My CATV-B Channel 38
Metro Cable Channel 17
Sky Cable (Naga, Camarines Sur) Channel 31
Fil Products Tacloban Channel 38
Surigao Cable Television Channel 56
Orient Cable Dipolog Channel 29
IPTV
Sky On Demand Nick on Demand

Nickelodeon Philippines is a pay television channel that was launched on 1 April 2011 as a localised variant of American channel Nickelodeon, with programming aimed at children and teenagers. It is owned by Viacom International Media Networks Asia in partnership with All Youth Channels. Upon its launch, it replaced the Southeast Asian feed of Nickelodeon in the Philippines, which used to be distributed in the country since its launch in 1996.

In October 11, 2006, Viacom's subsidiary MTV Networks Asia Pacific set up a new unit to manage Nickelodeon's southeast Asia operations.[1][2] On April 1, 2011, MTV Networks launched a dedicated Filipino Nickelodeon channel.[3]

History

1996–2011: As part of Nickelodeon Southeast Asia

In October 1996, Nickelodeon decided to reach the popular channel to the Philippines, Japan and Russia as an attempt to bring the popular channel to Asia. One of their shorts were Right Here, Right Now (based on the 1993 Nick USA shorts) and their ID's were by FRONT. In 2003, it became a part of Nicksplat (Nickelodeon's headquarters in Asia).

On October 11, 2006, Viacom's subsidiary MTV Networks Asia Pacific set up a new unit to manage Nickelodeon (Southeast Asia) TV based in Singapore.[4] Nickelodeon was launched in Singapore and expanded its services in Southeast Asia, South Asia, and Polynesia. Nickelodeon Philippines, Nickelodeon Pakistan, and Nickelodeon India started working independently. They started their new website in 2003.

On March 15, 2010, Nickelodeon revamped their logo same as the United States and worldwide and started broadcasting newer Nickelodeon shows from the United States that represents the new Nickelodeon logo and airs latest episodes of current Nick shows.

2011–present: Nickelodeon Philippines

On April 1, 2011, the Nickelodeon Asia feed was replaced with a dedicated Filipino Nickelodeon channel, although it will still use the Nick-Asia branding used in other countries. On April 11, 2011, the lineup was changed prior to Nickelodeon Southeast Asia. The new schedule will put live-action programs in the primetime slot and will double the Nick Jr. block.

Nickelodeon celebrated the release of the new channel on April 9, 2011 on the Bonifacio Global City, Open Field, Taguig City with the event entitled, "Nick World". The event included mascots of notable Nicktoons characters with storytelling, an animals show, martial arts performances and a world of exciting attractions, booths, and modules for kids.[5]

Starting on May 23, 2011, the lineup of Nickelodeon will once again change where they will cease airing the Nick Jr. block in the afternoon timeslot and will be replaced by live-action shows and miscellaneous NickToons programs. This lineup will double the TeenNick block which only runs in the evening and other animated shows that only airs once a day.[6]

In 2012, Nickelodeon uses new graphics used in the US and UK, however it only applies to selected programs' promos and station IDs. The former Nick-Asia graphics is still used.

In 2015, Nickelodeon Philippines introduced Hapon Hangout, A Nickelodeon hour special that starts at 4:00pm to 6:30pm every weekdays.

On July 17, 2017, the channel was rebranded into the US version.[7] It was made by Superestudio, an Argentina branding agency.[8]

Nickelodeon Philippines Kids Choice Awards

The Philippines Kids Choice Awards is the second setting of the Kids Choice Awards in Asia preceded by Indonesia. The show was first held since 2008 at the Aliw Theater in Pasay and was first hosted by Michael V. and some various Filipino artists. Nickelodeon, an American cable television network, brought Kids' Choice Awards to the Philippines in an effort to strengthen its presence in Asia.[9] According to Amit Jain, executive Vice-President and managing director of MTV Networks India, China and Southeast Asia, "This is a milestone for Nickelodeon's business in Southeast Asia as it will deliver on Nick's commitment of providing global kids-centric shows and properties which are adapted to reflect local tastes and aspirations." [10] The Philippines KCA has been inactive all over the years.

Nickelodeon on free-to-air television

Prior to the launch of Nickelodeon Philippines in the fall of 1998, Nickelodeon first aired in the country as a block of the free-to-air State-owned TV channel PTV until 1992. The block used to air in the mornings and afternoons mostly educational, drama-related programmes and game shows. Then, it moved to New Vision 9 until 1998, and again from 2003 to 2006 as RPN. During that time, GMA Network purchased the rights to air Rugrats and selected Nick Jr. shows from 1998 to 2006.

RPN lost its broadcasting rights of airing Nickelodeon shows to ABC in 2006. Nick shows were later dubbed for the first time to Filipino on August 11, 2008 (with the exception of Go, Diego, Go!), making it the first national network to do so. Later rebranded as TV5, the channel ended its contract with Nickelodeon on June 30, 2010, months after it was purchased by PLDT's MediaQuest Holdings from the Cojuangco group and Malaysia-based broadcaster Media Prima Berhad which caused a major reshuffle in the TV5's programming. Yo Gabba Gabba!, also a Nickelodeon production, was the only Nick program retained by TV5 after losing its rights to ABS-CBN. Although produced by Nickelodeon, it wasn't dubbed to Filipino as the contract have been already expired.

SpongeBob SquarePants was also aired on Q (now GMA News TV) weekday mornings until February 18, 2011 when the network was discontinued. It wasn't dubbed in Filipino either.

ABS-CBN launched Nick Time (later Nickelodeon on ABS-CBN) on July 26, 2010 at under their Team Animazing timeblock. Nickelodeon shows such as Dora the Explorer, SpongeBob SquarePants, The Adventures of Jimmy Neutron, and Avatar: The Last Airbender among others are shown during Nick Time, thus continuing the Filipino dub that was started by TV5. However, ABS-CBN's airing of Nickelodeon's shows was criticized for having majority of episodes edited due to time constraints, heavy advertising gaps and ABS-CBN's importance to local programming. Dora the Explorer ended on June 24, 2011 while The Adventures of Jimmy Neutron, Avatar: The Legend of Aang and SpongeBob SquarePants ended last October 8, 2011 and replaced by Go, Diego, Go!, The Penguins of Madagascar and El Tigre: The Adventures of Manny Rivera on October 15, 2011. After a week, SpongeBob SquarePants goes back to air.

Studio 23, ABS-CBN's former affiliate, launched Nickelodeon on Studio 23 on October 4, 2010. Like its mother station ABS-CBN, programs are dubbed in Tagalog. As of now, there are no plans to air shows such as iCarly on either network, despite its popularity. Studio 23 launched Catscratch that premiered last August 2011. The Nickelodeon on Studio 23 block temporarily ended in October 2011 and returned in January 2012.

After 3 years, Nickelodeon on Studio 23 ended airing its block on January 16, 2014 to pave way for Channel 23's relaunch as ABS-CBN Sports+Action (currently known as S+A), a sports-oriented channel. To allow smooth transition of the new channel, Nickelodeon on ABS-CBN Sports+Action was launched last January 20, 2014 and all of its shows are reverted to its original English language rather than Filipino-dubbed. Since the launch of ABS-CBN's digital black box ABS-CBN TV Plus in 2015, it is no longer seen on ABS-CBN Sports+Action. Currently, the network's digital channel Yey! carries all Nickelodeon & Nick Jr. shows (under the Nickelodeon sa Yey! banner) in Filipino-dubbed audio, with notable exception of shows like Peppa Pig. The said block paved way the introduction of The Fairly OddParents (currently the second longest active Nick cartoon show after SpongeBob SquarePants) to free television in summer of 2018. Some shows are still being aired on the main channel on weekends.

Programming

Nickelodeon airs new programs and episodes of current Nick shows every 2–7 months after the US broadcast but sometimes takes a year. The program lineup is different from the Nick-Asia feed where live-action programs are aired twice in the afternoon and evening and the Nick Jr. block runs longer. Along with the announcement of the dedicated feed, there were several shows announced to be premiering on Nickelodeon this year such as Bubble Guppies, House of Anubis, The Fresh Beat Band, Kung Fu Panda: Legends of Awesomeness and T.U.F.F. Puppy. Original Nickelodeon and Nick Jr. titles still remains in the channel. The Loud House's Chinese dub available in Malaysia and Singapore via SAP (Second Audio).

Programming blocks

Programming in Nickelodeon Philippines also in Southeast Asia has often been segmented into blocks.

  • Nick Jr. (Weekdays, 6am - 12noon, Weekends 6am - 9am) is a preschool block that airs children oriented programs. The programing block is now available as a channel in the Philippines on Sky Cable Channel 103 and G Sat channel 22.
  • Hapon Hangout (Weekdays, 4pm-6pm) (English: Afternoon Hangout) is a programming block that airs animated and live-action series every weekday afternoon. The name derives from the word Hapon which is usually said by the Filipinos to indicate the afternoon.

Former blocks

  • TEENick was a programming block that airs current live-action programs. This doesn't exist anymore in the channel, this is due to the fact that the TeeNick shows are aired along with Nickelodeon.
  • Weekend Express was a programming block that runs every weekends at noon. The block airs programs according to a weekly theme. The block ended on June 26, 2011 together with Nickelodeon (Southeast Asia).
  • Lunch Toons was a Nicktoon-based block which shows random one Nicktoon which is repeated when airing with various episodes of the show that food is more interested in the episode. This is a limited block.

Short segments

  • Nick Tunes is a segment that Nicktoons-related music videos air on the segment. Nick Tunes only appeared in commercial breaks. This was in hiatus from late 2011 to April 2, 2012. The segment is shown sometimes. The segment includes the Nicktoons: SpongeBob SquarePants, The Fairly OddParents, Back at the Barnyard (now formerly appeared in the segment) and many selected Nicktoons.

See also

References

  1. ↑ MTV Networks Asia Pacific Announces A New Structure To Advance Its Localization Strategy, Viacom, 11 October 2006
  2. ↑ Nick Asia & World History
  3. ↑ Nickelodeon launches dedicated channel to Filipino Kids
  4. ↑ "MTV Networks Asia Pacific Announces A New Structure To Advance Its Localization Strategy", Viacom, 11 October 2006
  5. ↑ Celebrate Nickelodeon Philippines With Nick World
  6. ↑ Nick Philippines' Newest Episodes And Timeslots This May!
  7. ↑ "Rebrand 2017 Launch Ident". StarRion20 Second Channel. YouTube. July 17, 2017.
  8. ↑ Stanhope, Kate (March 10, 2017). "Nickelodeon Unveils Rebranding". The Hollywood Reporter. Retrieved August 12, 2017.
  9. ↑ Winners of Nickelodeon Kids' Choice Awards, 29 November 2008, Archived 2009-03-05 at the Wayback Machine.
  10. ↑ Kids' Choice Awards Set for Indonesia, Philippines
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