MTV (Philippines)

MTV Asia in the Philippines on UHF Channel 23

MTV started in the Philippines in May 1992 as MTV Asia. It started as one of the channels of the STAR group—a partnership of Viacom, MTV's parent company, and STAR TV. It began airing on UHF Channel 23 licensed to Ermita Electronics Corporation, the country's first UHF TV station fully devoted to re-broadcasting from a foreign satellite channel.^[2] In 1994, the partnership suffered a conflict of interest when STAR launched its own music channel, Channel V. After UHF 23 was put off-air on July 1996, the frequency was reassigned to ABS-CBN through a subsidiary, AMCARA Broadcasting Network, and has been rebranded as Studio 23. However, Studio 23 had to deal with the then-active agreement between Ermita Electronics and MTV Asia (whose main broadcast headquarters is located in Singapore).

Studio 23

By October 12, 1996, MTV was being aired on Studio 23 (now known as ABS-CBN Sports+Action in 2014) during daytime hours, while original Studio 23 programming aired on primetime. The partnership with Studio 23 ended on December 31, 2000 and moved to a new channel frequency, UHF 41. ABS-CBN earlier launched its own music channel, Myx on November 20, 2000 and later became Studio 23's daytime block on January 1, 2001.

MTV UHF Channel 41 / MTV Philippines

Before 2000 was about to end, MTV Networks Asia and Nation Broadcasting Corporation (NBC) signed a joint-venture agreement to form Music Source, and acquired the rights to air MTV 24 hours a day on UHF Channel 41, which was licensed to NBC.

MTV Philippines showcased local Filipino talent through videos and shows presented in-between numbers featuring international pop and rock superstars. The channel did not promote a pan-Asian format. However, MTV Southeast Asia presented Indonesian, Malaysian and Singaporean artists on their network, alternating with international pop and rock talents. Within six months from its inception on January 1, 2001, it immediately won the hearts of pop-culturally conscious young Filipino viewers. It was said that the presence of this channel eventually caused the demise of Channel V Philippines simply due to intense competition.

After six years of partnership, UHF Channel 41 ceased broadcasting on December 31, 2006 following the dissolution of the joint venture.^[3] Soon it was returned on TV broadcasting with a brand new channel co-owned by TV5 as Aksyon TV Channel 41, an all-news channel.

All Youth Channels, Inc. and the final incarnation of MTV Philippines

After the dissolution of its joint venture with NBC, MTV Networks Asia signed a licensing agreement with All Youth Channels, Inc. (AYC), which is run by some of the members of Music Source, including Lumen, to control both MTV Philippines and its sister channel, Nickelodeon. AYC owned and operated 100% of then-new MTV Philippines.

MTV Philippines was an exclusive channel on cable and satellite television systems.^[4] However, Lumen decided not to renew the contract (Except Nickelodeon Philippines, which is MTV Philippines's sister channel). There were also some posts claiming that instead of funding for MTV Philippines, they would support TV5 instead which they planned to be the next big thing on TV. 11 minutes before midnight of February 16, 2010, a final music video: "Video Killed the Radio Star" by The Buggles, (which was the very first music video played in MTV USA back in 1981) was played and afterwards, MTV Philippines officially signed off.^[5][6][7] After the closure, it had reverted to its original channel, MTV Southeast Asia.

MTV Pinoy

On February 14, 2014, MTV returned to the country as MTV Pinoy with a new logo and name. At exactly 04:00 P.M., MTV Pinoy started its commercial operations with its first program MTV Halo-Halo with VJ Sam. "Dear Lonely" performed by Zia Quizon is the first music video to air on the relaunched channel. MTV Pinoy is co-owned by MTV Networks Asia Pacific and Viva Communications, with the latter providing the infrastructure.

However, unlike its MTV Philippines format, MTV Pinoy mainly focuses on the local music industry, with programs aligned with the Viva-produced content. On December 31, 2016, MTV Pinoy aired its final program, a new-year's countdown, and was completely shut down the next day. It was replaced by the MTV Pinoy Pop program block that was shown on the Southeast Asian feed until March 6, 2017. MTV Pinoy was shut down due to Viacom switching partnerships from Viva to Solar, along with intense competition from rival channel Myx.

MTVph

On August 1, 2017, MTV returned to Philippine broadcast as it was rebranded as MTVph. MTVph is co-owned by Viacom International Media Networks Asia and Solar Entertainment Corporation.

After re-launch, March 1, 2007

• All Things Rock
• Beavis and Butt Head
• Boiling Points
• Celebrity Deathmatch
• Celebrity Rap Superstar
• MTV Hangout
• The Playlist
• MTV Presents
• MTV Roll-Out
• MTV's Little Talent Show
• Newport Harbor
• Pimp My Ride
• Punk'd
• Room 401
• TRL (Total Request Live)
• Trick It Out
• Uploaded
• "What's The Word?!" Online Blog w/ Aaron Gonzales
• Wrestling Society X