Cartoonito

Cartoonito is a brand name of Turner Broadcasting System, used in the company's pre-school television channels and programming blocks outside the United States. It is a sister brand to Cartoon Network. As of 2018, there are Cartoonito-branded television channels in the United Kingdom, Ireland and Italy, and a programming block on Boomerang across Europe, the Middle East, and Africa.[1] Cartoonito used to be available as a channel in its own right in Southeast Asia, owned and operated by Turner Broadcasting System Asia Pacific, Inc.[2] and also as a branded block on Cartoon Network Arabic. The brand is aimed at young children under the age of 6 years.[3]

Versions

United Kingdom and Ireland

Cartoonito originally began on 4 September 2006 as a programming block on Cartoon Network Too, which timeshared with TCM 2. On 24 May 2007, Cartoonito expanded its broadcast hours by taking the whole daytime slot formerly given to CN Too; CN Too became a full 24-hour channel by taking over Toonami UK's former channel space. Cartoonito only became a 24-hour channel on 15 January 2018.

Italy

The Italian version of Cartoonito was launched on 22 August 2011. Unlike other versions of Cartoonito which are directly controlled by TBS, the Italian version is operated by Boing S.p.A., a joint venture between RTI (part of Fininvest's Mediaset) and Turner Broadcasting System Italia.

The channel is available on Italian digital terrestrial television on channel 46, as carried by Mediaset's Mediaset 2 DVB-T multiplex. It is also available on Tivù Sat on channel 46.

Spain

Turner Broadcasting System Europe had announced it would rollout its UK-based preschoolers' channel Cartoonito across Europe, the Middle East and Africa, increasing the brand's distribution to 125 million homes in 112 territories.[4] The channel closed on 30 June 2013 in Spain, along with Cartoon Network, with its shows moving to Boing.

Southeast Asia

On 1 December 2012, Cartoonito launched in Asia Pacific in conjunction with its localized website. A key market upon launch is the Philippines, which began transmission initially in SD on the country's largest cable provider, SkyCable. Cartoonito is available as part of its Metropack and on an a la carte basis via Skycable Select.[5] Cartoonito was replaced by Boomerang on 1 January 2015.[6]

India and Pakistan

In India and Pakistan, Cartoonito was launched as a morning block for a variant of the Indian version of Cartoon Network, broadcasting for seven days a week, starting from 7 August 2013.

Middle East and North Africa

In the MENA region, an Arabic-dedicated version of Cartoonito was launched as a morning block for Cartoon Network Arabic, broadcasting for seven days a week, starting from 4 September 2011. Simultaneously, Cartoonito is also available in English in the Middle East via the Cartoonito block on the pan-European Boomerang channel. In early 2014, Cartoonito stopped broadcasting on both Cartoon Network Arabic and the pan-European Boomerang channel.

Central and Eastern Europe

In Central and Eastern Europe, Cartoonito was launched as a morning and afternoon block for Central and Eastern European Boomerang, broadcasting 7 days a week starting from 12 October 2011. It is cancelled from January 2014.

South Africa

In South Africa, Cartoonito was launched as a morning block for a variant of the pan-European Cartoon Network, broadcasting for seven days a week, starting from 7 May 2012.

References

  1. ↑ Whittock, Jesse (21 April 2011). "Cartoonito spreads across EMEA". C21Media. Retrieved 13 August 2013.
  2. ↑ Dickson, Jeremy (27 November 2012). "Toonami and Cartoonito to bow in Asia December 1". Kidscreen. Retrieved 13 August 2013.
  3. ↑ Archived 15 February 2012 at the Wayback Machine.
  4. ↑ "Turner Broadcasting to launch Cartoonito across EMEA". AMEinfo. 21 April 2011. Archived from the original on 5 August 2011. Retrieved 7 September 2011.
  5. ↑ https://archive.is/20130209221557/http://finance.yahoo.com/news/cartoonito-launches-philippines-020000889.html. Archived from the original on 9 February 2013. Retrieved 4 December 2012. Missing or empty |title= (help)
  6. ↑ Franks, Nico (9 December 2014). "Turner throws Boomerang into Asia". C21Media. Retrieved 20 January 2015.
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