KSCS

KSCS
	; ; Logos for KSCS's primary and secondary channels.
City	Fort Worth, Texas
Broadcast area	Dallas/Fort Worth Metroplex
Branding	New Country 96.3
Slogan	Dallas/Fort Worth's Hottest New Country Hits!
Frequency	96.3 MHz (HD Radio)
First air date	1949 (as WBAP-FM at 100.5)
Format	FM/HD1: Country; HD2: News/Talk (KLIF Simulcast)
Language(s)	English
ERP	100,000 watts
HAAT	491 meters (1,611 ft); 478 meters (1,568 ft) (CP)
Class	C
Facility ID	71201
Transmitter coordinates	32°35′15″N 97°57′59″W
Call sign meaning	Silver Country Stereo
Former call signs	WBAP-FM (1949-1973)
Former frequencies	100.5 MHz (1949-1955)
Owner	Cumulus Media ; (Radio License Holdings LLC)
Sister stations	KESN, KLIF, KLIF-FM, KPLX, KTCK, KTCK-FM, WBAP
Webcast	Listen Live (via iHeartRadio)
Website	newcountry963.com

KSCS (96.3 MHz) is an FM station which serves the Dallas/Fort Worth metroplex in Texas. The station transmits a modern country music format. 96.3 KSCS is also the home of Hawkeye In The Morning, currently the longest running morning radio show in the Dallas/Fort Worth area. The show features, Mark "Hawkeye" Louis and Connected K. The show, formally known as 'The Dorsey Gang' featured Country Music Disc Jockey Hall of Fame member Terry Dorsey. Dorsey and Louis won numerous awards including Billboard Magazine's Major Market Air Personalities of 1998 and the Academy of Country Music's 2008 Personalities of the Year. The pair teamed up in July 1988. Dorsey announced his retirement in December of 2014. KSCS was named "2009 Major Market Radio Station of the Year" by the Academy of Country Music. Middays have been handled by Michelle Rodriguez since 2011. Afternoons currently handled by Al Farb since 2018.

KSCS is currently owned by Cumulus Media. Also, KSCS, and sister station WBAP are responsible for activation of the North Texas Emergency Alert System when hazardous weather alerts, Disaster area declarations, and child abductions are issued.[1]

The station's studios are located in the Victory Park district in Dallas just north of downtown, and the transmitter site is in Cedar Hill.

History

The WBAP/KSCS shared facility in Arlington, Texas.

The station first signed on the air in March 1949 as WBAP-FM on 100.5 FM under the control of Amon G. Carter (later taken over by Carter Publications after Amon's death in 1955). The station moved to 96.3 in 1955. WBAP-FM aired mostly classical music. After the success of sister station WBAP's "Country Gold" format which began in 1970, it was decided to extend the country music brand to FM, and on January 15, 1973, 96.3 was renamed KSCS "Silver Country Stereo". The initial design behind KSCS was to for it be a country station with beautiful music-style formatics, including playing several songs in a row, low-key announcers, and light commercial loads. A year later, Carter Publications sold KSCS to Capital Cities (taken over by ABC in 1985).

As FM radio listening started to increase in Dallas/Fort Worth in the mid-1970s, KSCS benefited from being the only country station on the FM dial. The rise in popularity of country music in the late 1970s led to KSCS becoming a dominant station in the ratings. It also brought competition in the form of KPLX which entered the country music market in 1980.

KSCS was the number-one radio station overall in Dallas/Fort Worth from 1980 to 1982. The station's ratings started to sag after the Urban Cowboy era faded, and with tough competition from KPLX. In 1988, KSCS hired away KPLX's star morning man Terry Dorsey, and with Dorsey's arrival, the ratings started to rise again, just as country music's popularity started to rise again. KSCS again became the number one station overall in Dallas/Fort Worth in 1990, and stayed there for 14 consecutive ratings periods. To this day, that is still the longest winning streak in Dallas/Fort Worth ratings history.[2] KSCS, along with ABC's other non-Radio Disney and ESPN Radio stations, was sold to Citadel Broadcasting in 2007.

"The Big 96.3" logo used shortly from 2008-2009.

In January 2008, KSCS was re-branded as "The Big 96.3"; however, in November 2009, it reverted to its legacy branding in use since the 1980s. On January 4, 2011, at 5 PM, the station once again re-branded as "New Country 96-3 KSCS, Texas' Most Country Guaranteed". Citadel merged with Cumulus Media on September 16, 2011;[3] this made KSCS a sister station to longtime rival KPLX.

As of March 23, 2015, KSCS has added pop crossover songs by Rihanna, Kanye West, Paul McCartney (the artists for "FourFiveSeconds"), Avicii, Ed Sheeran, Ellie Goulding, and a few other top 40 artists with no ties to the "New Country" format.[4] By Fall 2015, KSCS eliminated the pop crossover songs that could be heard throughout the day, once an hour on average. The station returned to its core "New Country" artists.

In mid-July 2019, KSCS rebranded as "New Country 96.3" without the KSCS calls in the branding.[5]

KSCS-HD2

KSCS launched its HD2 substation in 2008 to broadcast "The Texas Twister", a station broadcasting Texas country music, previously on KTYS 96.7 (now KTCK-FM). After the Cumulus takeover in 2011, the HD broadcasts were briefly discontinued until mid-2012. The HD2 subchannel was dormant until February 2013 when it began simulcasting KLIF News & Information 570 AM.[6]

References

"Dallas Fort Worth Local Plan" (PDF). Texas Association of Broadcasters. Archived from the original (PDF) on 2008-07-04. Retrieved 2008-05-05.
"Highest Shares Recorded By Frequency". Archived from the original on 2008-06-25. Retrieved 2008-07-02.
"Cumulus now owns Citadel Broadcasting". Atlanta Business Journal. September 16, 2011. Retrieved September 16, 2011.
Interesting Playlist Tweaks At KSCS & WNSH Radio Insight (published March 23, 2015)
KSCS Rebrands as New Country 96.3 Radioinsight - July 24, 2019
http://hdradio.com/station_guides/widget.php?id=5 Archived 2016-02-08 at the Wayback Machine HD Radio Guide for Dallas-Ft. Worth

External links

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.

[1] "Dallas Fort Worth Local Plan" (PDF). Texas Association of Broadcasters. Archived from the original (PDF) on 2008-07-04. Retrieved 2008-05-05.

[2] "Highest Shares Recorded By Frequency". Archived from the original on 2008-06-25. Retrieved 2008-07-02.

[abj-citadelcumulus-3] "Cumulus now owns Citadel Broadcasting". Atlanta Business Journal. September 16, 2011. Retrieved September 16, 2011.

[4] Interesting Playlist Tweaks At KSCS & WNSH Radio Insight (published March 23, 2015)

[5] KSCS Rebrands as New Country 96.3 Radioinsight - July 24, 2019

[6] ttp://hdradio.com/station_guides/widget.php?id=5 Archived 2016-02-08 at the Wayback Machine HD Radio Guide for Dallas-Ft. Worth

Country radio stations in the state of Texas
Stations	KABW – Baird KACQ – Lometa KACT – Andrews KACT-FM – Andrews KAGG – Madisonville KAJA – San Antonio KAJE - Ingleside-Corpus Christi KALP – Alpine KAML – Kenedy-Karnes City KAND – Corsicana KARX – Canyon KASE-FM – Austin KATP – Amarillo KATX – Eastland KAUM – Colorado City KAXA – Mountain Home KAYD-FM - Silsbee KBCT – Waco KBCY – Tye KBEC – Waxahachie KBEY – Burnet KBPC – Crockett KBQQ – Smiley KBST-FM – Big Spring KBUK – La Grange KCKL – Malakoff KCKM – Monahans KCLW – Hamilton KCTX-FM – Childress KCUN-LP - Livingston KCWM – Hondo KCYY – San Antonio KDCD – San Angelo KDDD-FM – Dumas KDHN – Dimmitt KDLK-FM – Del Rio KDNZ – Pecos KDRX – Laughlin Air Force Base KEAN-FM – Abilene KEBE – Jacksonville KEKR - Mexia KERC – Kermit KEYE – Perryton KFLP-FM – Floydada KFST-FM – Fort Stockton KFTX – Kingsville KFWR – Jacksboro KFXE – Ingram KFYN – Bonham KFYN-FM – Detroit KGAS-FM – Carthage KGKL-FM – San Angelo KGNC – Amarillo KHBR – Hillsboro KHDY – Clarksville KHEY-FM – El Paso KHFX – Cleburne KHKX – Odessa KHLB – Mason KHOS-FM – Sonora KIBQ – Austwell KIKT – Cooper KILT-FM – Houston KIMP – Mount Pleasant KIUN – Pecos KIVY-FM – Crockett KIXS – Victoria KJCS – Nacogdoches KKBQ – Pasadena KKCN – Ballinger KKLY – El Paso KKUS – Tyler KKYN-FM – Plainview KKYR-FM – Texarkana KKYX – San Antonio KLLL-FM – Lubbock KLSR-FM – Memphis KLUR – Wichita Falls KLXK – Breckenridge KMBL – Junction KMHT – Marshall KMIL – Cameron KMKS – Bay City KMKT – Bells KMOO-FM – Mineola KMUL-FM – Muleshoe KMVL-FM – Madisonville KNAF – Fredericksburg KNAF-FM – Fredericksburg KNAL - Port Lavaca KNEL-FM – Brady KNES – Fairfield KNFM – Midland KNUE – Tyler KNUZ – San Saba KOGT – Orange KOKE-FM – Thorndale KOLI – Electra KOLJ – Quanah KOMX – Pampa KOOV – Kempner KORA-FM – Bryan KORQ - Winters KOXE – Brownwood KOYN – Paris KPAN – Hereford KPAN-FM – Hereford KPET – Lamesa KPIR – Granbury KPLX – Fort Worth KPSO-FM – Falfurrias KPUR-FM - Claude KQBB – Center KQBQ – Meyersville KQBR – Lubbock KQRP-LP – Malakoff KQTY-FM – Borger KRBL – Idalou KRMX – Marlin KRNH – Kerrville KRPT – Devine KRRG – Laredo KRUN – Ballinger KRVA-FM - Campbell KRVF – Kerens KRXT – Rockdale KRYS-FM – Corpus Christi KSAM-FM – Huntsville KSAQ – Charlotte KSCH – Sulphur Springs KSCN – Pittsburg KSCK-LP – Sterling City KSCS – Fort Worth KSEM – Seminole KSEY-FM – Seymour KSNY-FM – Snyder KSSL – Post KSTA – Coleman KSTV-FM – Dublin KTEX – Mercedes KTFW-FM – Glen Rose KTHP – Hemphill KTHT – Cleveland KTKO – Beeville KTTX – Brenham KTTY - New Boston KTWL – Hempstead KTXM – Hallettsville KTXO – Goldsmith KUFA – Hebbronville KUKA – San Diego KULM-FM – Columbus KULP – El Campo KUSJ – Harker Heights KUZN – Centerville KVET-FM – Austin KVLG – La Grange KVMC – Colorado City KVMK – Wheelock KVOU-FM – Uvalde KVRP – Stamford KVRP-FM – Haskell KVST – Huntsville KVWC-FM - Vernon KWBC – College Station KWBF - Lubbock KWBY-FM - Ranger KWED – Seguin KWFS-FM – Wichita Falls KWRD – Henderson KWSP-LP – Kerrville KWYU – Christine KXDJ – Spearman KXEZ-Farmersville KXOX – Sweetwater KXPN-FM - Scotland KXXF - Winnie KXXN - Iowa Park KYKK – Junction KYKM – Yoakum KYKR – Beaumont KYKS – Lufkin KYKX – Longview KYOX - Comanche KYXX – Ozona KYYK – Palestine KYYW – Abilene KZXM - Bullard WACO-FM – Waco WTAW-FM - Buffalo
Defunct:	KDLP-LP – Ace KHTZ – Ganado KRHC – Burnet KSTB – Crystal Beach KTON – Belton KUOL – San Marcos
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Texas

Cumulus Media
AM radio stations	KAAY KABC KAOK KARN KBED KBGG KBOI KCMO KCSF KCUB KESP KFAY KFOG KFRU KGO KIKR KKAT KKOB KKOH KLIF KLIK KMAJ KMJ KNBR KNEK KNML KPUR KRMD KSCR KSFO KTBL KTCK KTCT KTIK KTOP KTUC KUGN KVEN KVOR KWPN KXZZ KYNG WAAV WALG WAPI WARM WAYS WBAP WBBF WBBL WBBW WBMQ WCOA WDUZ¹ WFAS WFNC WFTW WGLD WGOC WGOK WGOW WGPC WHBT WHGB WHLD WICC WIOV WISW WJBC WJCW WJLG WJOX WJR WJRW WKY WLBY WLS WLTI WLWI WLZR WMAC WMSP WNAM WNML WOSH WPIC WPRO WPRV WRQX WRIE WSBA WSBN WSKO WSSO WTKA WTMA WTRX WUMP WVEL WVLK WVNN WWCK WXLM WXNT WXOK WXQW WXSM WYMB WYNN
FM radio stations	K279BI KAMO-FM KARN-FM KARX KATC-FM KATM KATT-FM KAYD-FM KBBM KBBQ-FM KBBY-FM KBCY KBEE KBER KBIU KBUL-FM KBXR KCDD KCFX KCHZ KCJK KCMO-FM KDJK KDRF KDVB KDVV KEHK KESN~ KENZ KGGO KHAY KHKI KHKK KHOP KHTB KHXS KHYT KIIM-FM KIPR KIZN KJJY KJMO KJOY KKEG KKFM KKGB KKGL KKMG KKND KKOB-FM KKPK KKWD KLAL KLIF-FM KLUR KMAJ-FM KMCK-FM KMEZ KMGA KMGV KMJ-FM KMJJ-FM KMJK KNBR-FM KNEK-FM KNEV KNRQ KNSH KOBQ KOLI KOMS KOQL KPLA KPLX KPUR-FM KQFC KQHN KQIZ-FM KQLK KQOB² KQRS-FM KQSM-FM KQXC-FM KQXL-FM KQXY-FM KRBE KRMD-FM KRMW KRRQ KRST KRUZ KSAN KSCS KSKS KSMB KSZR KTCK-FM KTCX KTIK-FM KTLT KTOP-FM KUBL-FM KUJZ KURB KVMA-FM KVYB KWIC KWIN KWNN KWQW KWYE KWYL KXKC KXXR KYIS KYKZ KYYI KZEL-FM KZJF KZRK-FM W264AK WABD WAOA-FM WAQX-FM WARM-FM WBHD WBHT WBLX-FM WBNQ WBSX WBWN WBZE WBZF WCMG WCTO WCYN-FM WDAI WDEN-FM WDLT-FM WDRQ WDUZ-FM¹ WDVD WDZZ-FM WEAN-FM WEAS-FM WEBE WEDG WEGC WEMX WFBE WFMS WFTK WFYR WGFX WGKX WGLF WGLO WGNI WGOW-FM WGRF WGRR WGVX WHBX WHHY-FM WHKR WHNN WHOT-FM WHRP WHTS WHTT-FM WILZ WIOG WIOV-FM WIVK-FM WIWF WIXO WIXV WJAD WJBC-FM WJCL-FM WJEZ WJJK WJOX-FM WJQX WJTQ WKAK WKDF WKHX-FM WKIM WKKO WKLQ WKOR-FM WKOS WKQX WKQZ WKRU WKSM WKXS-FM WLAV-FM WLAW WLCS WLEV WLFF WLLF WLS-FM WLTO WLUP WLWI-FM WLXC WLXX WLZN WMAL-FM WMDH-FM WMEZ WMGB WMGL WMGS WMGU WMIM WMNX WMOS³ WMXS WMXT WMXU WNBM WNCV WNDX WNKT WNML-FM WNMQ WNNF WNNK-FM WNNX WNTQ WNTR WOFX-FM WOGB¹ WOGT WOKI WOMG WORC-FM WPEZ WPKR WPRO-FM WQGN-FM WQHZ WQKL WQLH¹ WQPD WQQK WQQO WQSM WQUT WQVE WQXA-FM WQXK WRBO WRCQ WRKN WROK-FM WRQN WRQQ WRRM WRRX WSEA WSJR WSKZ WSM-FM WSMS WSOX WSSX-FM WSYN WTCB WTNR WTOD WTYB WUHT WVBO WVIB WVLK-FM WVNN-FM WWCK-FM WWFF-FM WWFN-FM WWFX WWIZ WWKI WWKL WWKX WWLD WWLI WWLS-FM WWWM WWQQ-FM WWSN WWTN WWWQ W255CJ/WWWQ-HD2 WWWW-FM WWWX WWWZ WXBM-FM WXFX WXKC WXKR WXKR-HD2/W265CB WXLO WXMX WXTA WXZZ WYFM WYNN-FM WYZB WZCY-FM WZNS WZPL WZPW WZRH WZRR WZYP
Radio networks	Arkansas Radio Network CBS Sports Radio* Titans Radio Network Westwood One (see navpage)
Online assets	Nash Country Weekly iHeartRadio¹
Television-related assets	Nash TV
Other assets	Broadcast Software International CumulusJobs.com San Francisco Giants (minority interest in LP)
See also	Citadel Broadcasting Cumulus Media Networks Susquehanna Radio Corporation
¹ = Owned by iHeartMedia; operated by Cumulus under an LMA. ² = Co-owned with Champlin Broadcasting under an LMA. ³ = Operated by the Mohegan Sun under an LMA. ~ = Owned by The Walt Disney Company; operated by Cumulus under an LMA. * = Owned by CBS Corporation, operated by Cumulus.