WMNX

WMNX is a Mainstream Urban formatted broadcast radio station licensed to Wilmington, North Carolina and serving the Wilmington Metro area.

WMNX
CityWilmington, North Carolina
Broadcast areaWilmington Metro
Branding"Coast 97.3"
Slogan"#1 for Hip Hop and R&B"
Frequency97.3 MHz
First air dateFebruary 24, 1970 (as WHSL-FM)
FormatMainstream Urban
ERP100,000 watts
HAAT269.3 meters
ClassC1
Facility ID8584
Transmitter coordinates34°03′0″N 78°04′56″W
Former call signsWHSL-FM (1970-1989)
WMFD-FM (3/6/1989-11/1/1990)[1]
Affiliations The Breakfast Club (Radio Show) (Premiere Radio Networks)
OwnerCumulus Media
(Cumulus Licensing LLC)
Sister stationsWGNI, WKXS-FM, WWQQ-FM, WAAV
WebcastListen Live
Websitecoast973.com

History

97.3 was WHSL-FM at one time. In the early 1980s, album-oriented rock WHSL was launched. In the late 1980s, WHSL shifted to soft adult contemporary music during the day and smooth jazz in the evening, with calls WMFD-FM and later WMNX. In 1992, it switched to mainstream urban and began using the branding "Coast 97.3". In 1999, Cape Fear Broadcasting announced the sale of its six stations to Cumulus Broadcasting. The sale was challenged by Ocean Broadcasting of Wilmington because it would give Cumulus 6 FMs and an AM in Wilmington, and about 55 percent of market revenue.[2] Today, WMNX airs a mainstream urban format.

References
  1. "Call Sign history". Retrieved October 18, 2011.
  2. Michael Futch, "For Cumulus, the Wait Continues," The Fayetteville Observer, September 10, 2000.
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