WMGL

WMGL (branded as "Magic @ 107.3") is a radio station that plays an urban adult contemporary in the Charleston, South Carolina area. It is under ownership of Cumulus Media Inc., through its licensee Radio License Holding CBC, LLC. Its studios are located in North Charleston and the transmitter tower is on St. Thomas Island (within Charleston city limits).

WMGL
CityRavenel, South Carolina
Broadcast areaSouth Carolina Lowcountry
BrandingMagic 107.3
SloganThe Best R&B
Frequency107.3 MHz
First air dateFebruary 1986 (as WFXR at 101.7)
FormatUrban adult contemporary
ERP16,500 watts
HAAT125 meters (410 ft)
ClassC3
Facility ID61592
Transmitter coordinates32°54′18.00″N 79°55′19.00″W
Call sign meaningMaGic
Former call signsWGOX (1984-1985, CP)
WFXR (1985-1987)
Former frequencies101.7 MHz (1986-2008)
OwnerCumulus Media Inc.
(Radio License Holding CBC, LLC)
Sister stationsWSSX, WIWF, WWWZ, WTMA
WebcastListen Live
Websitemagic1073fm.com

History

WMGL played smooth jazz at one time. Before that it had an urban contemporary format with the call letters WLNB.

WMGL was at 101.7 FM until late in 2008, when WKZQ in Myrtle Beach (which was also at 101.7 FM), traded frequencies with WAVF (which was at 96.1), WMGL was on 101.7 FM. WNKT, at 107.5 FM, had moved to Columbia in 2007, allowing WMGL to move to 107.3.

Citadel Broadcasting sold 11 of its radio stations including WMGL to The Last Bastion Station Trust, LLC in 2007 upon its acquisition of ABC Radio due to ownership limits. However, after WNKT successfully moved out of the Charleston market, Cumulus Media re-purchased WMGL.

Airstaff-Weekdays
  • 5:00am-6:00am Heritage Gospel Train w/Gentry
  • 6:00am-10:00am Rick and Sasha Morning Show
  • 10:00am-3:00pm Tessa Spencer
  • 3:00pm-7:00pm The D.L. Hughley Show
  • 7:00pm-12:00am Stevie Byrd

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