KDFT

KDFT, branded as La Poderosa, is an AM radio station broadcasting in the DallasFort Worth metroplex as a Spanish language religious station. This station is licensed in Ferris, Texas, and is owned and operated by Multicultural Broadcasting.

KDFT
CityFerris, Texas
Broadcast areaDallas–Fort Worth Metroplex
Branding"La Poderosa"
Frequency540 kHz
First air date1986 as KLCA
FormatReligious
Language(s)Spanish
Power1,000 Watts (day)
249 watts (night)
ClassD
Call sign meaningDallas/Fort Worth, Texas
Former call signsKLCA (1986)
OwnerMulticultural Broadcasting
(Way Broadcasting Licensee, LLC)
Sister stationsKMNY
Websitekdft540.com

History

Gospel years

The station began its broadcasting activities under Freedom Network's direction in 1986 with a Southern Gospel format with temporary callsign KLCA before making a permanent switch to KDFT two months later. Then in 1990, the station was sold to Way Broadcasting, and slightly changed its format to urban contemporary gospel, much like KHVN-AM. From that day on, it was known as "The Rainbow Across North Texas" (the station's slogan).

Change to Spanish

In 1998, KDFT again changed its format to Spanish religious format under the same name and slogan until 1999. In 2000, Radio Unica purchased KDFT from Way Broadcasting. Then in 2004, its current owners Multicultural Broadcasting absorbed KDFT and the remainder of Radio Unica's stations after that company filed for bankruptcy a year prior. Throughout the station's existence, it has operated during the daytime hours until 2004 when it expanded its airtime to 24 hours a day.


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