KZZA

KZZA
City	Muenster, Texas
Broadcast area	Dallas-Fort Worth Metroplex/Decatur/; Gainesville/Jacksboro/; Bowie/Sherman/Denison
Branding	La Ranchera 106.7 FM / 1540 AM
Slogan	La Autentica Musica Mexicana
Frequency	106.7 MHz
Repeater(s)	1540 kHz
First air date	September 9, 1990 (as KXGM at 106.5)
Format	Regional Mexican
Language(s)	Spanish
ERP	75,000 watts
HAAT	620 meters (2,030 ft)
Class	C
Facility ID	23017
Call sign meaning	KZZA = Casa (previous format)
Former call signs	KXGM (1990-2002); KKDL (2002-2005)
Former frequencies	106.5 MHz (1990-2002)
Owner	Estrella Media ; (Liberman Broadcasting of Dallas License LLC)
Sister stations	KBOC, KNOR, KZMP-FM/AM; Also part of the Liberman Cluster: TV Station KMPX
Website	http://larancheradallas.estrellatv.com/

KZZA (106.7 FM, "La Ranchera 106.7 FM/1540 AM") is a radio station broadcasting a Regional Mexican format. Licensed to the suburb of Muenster, Texas, United States, it serves the Dallas-Ft. Worth metropolitan area. It first began broadcasting in 1990 under the call sign KXGM at 106.5 FM. The station is currently owned by Estrella Media. Its transmitter is located in northern most Wise County near Greenwood, Texas. It is simulcasted on KMPX channel 29.10.

History

Early beginnings

The station's roots began on September 9, 1990, at 106.5, as a "great oldies" station with the call letters KXGM, until 2001 when it moved to 106.7 and was sold to Entravision. However, in exchange for the move it was agreed with HBC that it would not change to a Spanish format for five years. On August 14, 2002 it launched an English-language format, Dance Top 40, as KKDL (106.7 KDL, "The Dance Leader" and later, "The Texas Party Station").

The "Casa" era

On February 16, 2005, it moved in a bilingual rhythmic Top 40 direction with a Hispanic rhythmic bias as KZZA, "CASA 106.7", in an attempt to target a younger 18-34 audience, mostly third-generation Hispanics. At first, its musical direction focused more along the lines of a typical rhythmic direction, but by 2006, KZZA began leaning more towards "Hurban" product and less dependent on traditional rhythmic fare, resulting in the station going "Hurban" full-time.

Former Casa 106.7 logo used 2004–2009

On August 4, 2006, Liberman Broadcasting bought five radio stations including KZZA from Entravision Communications.[1]

However, after a year of 'Urban' programming and trying to challenge rival KFZO, KZZA began to shift back to a more conventional rhythmic direction. As a result of this, R&R and BDS moved KZZA back to the rhythmic panel in May 2007. With that move, Casa 106.7 was marketed under the slogan "Hip-Hop Y Mas".

Of all the contemporary music stations in the Dallas-Fort Worth radio market, KZZA was the only one that featured club mix shows every night of the week, unlike their competitors, who relegated it to the weekends.

On July 7, 2008 the station shifted back to Hispanic Rhythmic, leaving only Radio One's KBFB as the only rhythmic station in Dallas/Fort Worth. Although Casa 106.7 was broadcasting on a rimshot frequency, it has created a loyal following with its English and Spanish-speaking listeners throughout their five-year run.

106.7 today

On April 6, 2009, the station again switched formats to Spanish Oldies as "La Bonita 106.7", currently running with one jock during the mornings. Ermilo Obiedo airs every morning from 7am-1pm. The rest of the programming is jockless with afternoon requests. This was due to KEGL changing formats back to active rock in 2007.

On September 4, 2016, Liberman Broadcasting kept the same format but under a new name as "La Ranchera 106.7". From the time of the rebranding until 2018 and again on September 2019, KZZA is currently simulcasting on AM sister station KZMP 1540 AM.

Slogans

The Dance Leader (2002-2003)
The Texas Party Station (2003-2004)
Where Latinos Live. (2004-2007)
Where Reggaeton Lives. (2006-2007)
Hip-Hop Y Mas. (2007)
DF Dub's Party Station (2007-2008)
Viejitas pero bonitas (2008-2016)
La Auténtica Musica Mexicana (2016-present)

Signal

Unlike most of the area's FM stations like competitors KLNO and KMVK, which transmit their signals from Cedar Hill, KZZA transmits its signal from an unincorporated area within the county borders of Cooke, Montague, and Wise. Therefore, KZZA's signal is much stronger in the Northwestern parts of the Dallas/Fort Worth metroplex as well as the cities of Decatur, Bowie, Gainesville, and Sherman, to as far north as Ardmore, Oklahoma, but is considerably weaker in Dallas and areas Southeast of the city itself.

References

Calif. media company to buy Dallas radio stations - Dallas Business Journal

External links

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[1] Calif. media company to buy Dallas radio stations - Dallas Business Journal

Spanish-language radio stations in the state of Texas
Stations	KABA – Louise KAIQ – Wolfforth KAMA – El Paso KAMA-FM – Deer Park KBDR – Mirando City KBEX - Dalhart KBIB – Marion KBIC – Raymondville KBNA-FM – El Paso KBNL – Laredo KBNR – Brownsville KBOC – Bridgeport KBRZ-FM – Victoria KCHX – Odessa KCOT – Cotulla KCUL-FM – Marshall KCZO – Carrizo Springs KDFM – Falfurrias KDFT – Ferris KDRN – Del Rio KDXX – Lewisville KEPI – Eagle Pass KEPX – Eagle Pass KERB-FM – Kermit KESS-FM – Benbrook KEWP – Uvalde Estates KEYH – Houston KFLC – Fort Worth KFTG – Pasadena KFZO – Denton KGBT – Harlingen KGBT-FM – McAllen KGVL – Greenville KHHL – Karnes City KHRO – El Paso KIBL – Beeville KINE – Kingsville KINT – El Paso KIRT – Mission KJAV - Alamo KJOJ-FM – Freeport KJOZ - Conroe KLAR – Laredo KLAT – Houston KLBD – Premont KLDS – Falfurrias KLEY-FM – Jourdanton KLIT – Ranchitos Las Lomas KLJA – Georgetown KLOL – Houston KLQB – Taylor KLTN – Houston KLVL – Pasadena KLZT – Bastrop KMFR – Pearsall KMJR – Portland KMVK – Fort Worth KMXO – Merkel KMYO - Comfort KNOR – Krum KNTE – Bay City KNVO-FM – Port Isabel KOIR – Edinburg KOVE-FM – Galveston KOYE – Frankston KOZA – Odessa KPCO-FM – Cooper KPMB – Plainview KQBO – Rio Grande City KQFX - Borger/Amarillo KQLM – Odessa KQQK – Beaumont KQUE – Houston KRCM – Shenandoah KRGE – Weslaco KRGX – Rio Grande City KRIO – McAllen KRIO-FM – Roma KROB – Robstown KROM – San Antonio KRVA – Cockrell Hill KSAH – Universal City KSAH-FM – Pearsall KSJT-FM – San Angelo KSML-FM – Huntington KSTV – Stephenville KSVE – El Paso KTAM – Bryan KTJM – Port Arthur KTNO – Plano KTNZ – Amarillo KTTU-FM – Brownfield KTXC – Lamesa KTXZ – West Lake Hills KTYR – Trinity KUBR – San Juan KUNO – Corpus Christi KUVA – Uvalde KVER – El Paso KVFM – Beeville KVIV – El Paso KVJM – Hearne KVJY – Pharr KVLL - Wells KVOZ – Del Mar Hills KVVO-LP – Abilene KVVT – Sulphur Springs KWEL – Midland KWMF – Pleasanton KWOW – Clifton KWRA-LP – Waco KXBJ – El Campo KXOI – Crane KXPL – El Paso KXTN – San Antonio KXVR-LP – Corpus Christi KXYZ – Houston KXZX – Juilliard KXZY-LP – Waco KYLP – Greenville KYST – Texas City KZDC – San Antonio KZEP-FM - San Antonio KZIP - Amarillo KZMP - University Park KZNX – Creedmoor KZZA – Muenster
Defunct	KJNZ – Hereford KMPA – Pittsburgh KMUL – Farwell KPDB – Big Lake
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Texas See also Classical Jazz Religious Spanish Smooth Jazz Other

Estrella Media
LBI Radio	KBOC KBUA KBUE KEBN KEYH KJOJ-FM KNOR KNTE KQQK KRQB KTJM KVNR KWIZ KZMP ¹ KZMP-FM KZZA
Television stations	KETD KMPX KPNZ KRCA KSDX-LD KVPA-LD KZJL WASA-LD WESV-LD WGEN-TV WVFW-LD
Television networks	Estrella TV
Other assets	Liberman Broadcasting tower (Era, Texas)
¹ Operated by Deportes Media under a LMA.