WBBL (AM)

WBBL is a radio station licensed to Whitehall, Michigan. The station broadcasts at 1490 kHz, and is owned by Cumulus Media.

WBBL
CityWhitehall, Michigan
Broadcast areaMuskegon, Michigan
BrandingThe Ticket West Michigan
Frequency1490 kHz
First air date1955 (as WBFC)
FormatSports talk (WJRW simulcast)
Power1,000 watts
ClassC
Former call signsWBFC (1955-1959)
WCBQ (1959-1964)
WLRC (1964-1979)
WLRQ (1979-1981)
WPBK (1981-1992)
WEFG (1992-1998)
WUBR (1998-2005)
WODJ (2005-2009)
WKLQ (2009-2019)
AffiliationsCBS Sports Radio
OwnerCumulus Media
(Radio License Holding CBC, LLC)
Sister stationsWLCS, WVIB, WLAW
WebcastListen Live
Websitetheticketmi.com

As WUBR ("The Bear"), the station has played adult standards. Later, the format changed to sports, carrying ESPN Radio. In December 2005, the station switched to a talk radio format, but returned to sports in simulcast with WJRW following the January 2019 discontinuation of WBBL-FM's sports format.[1][2]

References
  1. "WBBL/Grand Rapids Changes Afoot, Morning Host Says 'Everyone Got Fired Today'". All Access. Retrieved 2019-01-04.
  2. "Format Change Imminent At WBBL Grand Rapids As Airstaff Exits". RadioInsight. 2019-01-04. Retrieved 2019-01-04.

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