KXKC

KXKC is a radio station licensed for New Iberia, Louisiana in the Lafayette, Louisiana metropolitan area. It operates on FM frequency 99.1 MHz with a country music format, and is under ownership of Cumulus Media. Its studios are located on Galbert Road in Lafayette, and its transmitter is located north of St. Martinville, Louisiana.

KXKC
CityNew Iberia, Louisiana
Broadcast areaLafayette metropolitan area
BrandingNash FM 99.1
SloganCountry For Life
Frequency99.1 MHz
First air dateJanuary 1969 (as KNIR-FM)
FormatCountry
ERP100,000 watts
HAAT300 meters
ClassC0
Facility ID6350
Call sign meaningVariation of KXKW
Former call signsKNIR-FM (1969-1970s)
KDEA-FM (1970s-5/18/1979)
KDEA (5/18/1979-08/24/1992)
OwnerCumulus Media
(Radio License Holding CBC, LLC)
Sister stationsKNEK-AM/FM, KRRQ, KSMB
WebcastListen Live
Listen Live (iHeart)
Websitenashfm991.com

History

Don Bonin first signed on on the 99.1 frequency in January 1969[1] as the FM counterpart of KNIR with the calls KNIR-FM. KNIR-FM eventually became KDEA-FM in the early 1970s, playing beautiful music-easy listening for the Lafayette and Baton Rouge radio markets. The format continued through the 1980s and into the early 1990s, when the popularity of the easy listening format began to decline nationwide and KDEA went into competition with KTDY with a mainstream adult contemporary format.

On August 21, 1992, at 6 pm KDEA started playing the song "American Pie" by Don McLean on a continuous loop. Between each playing of the song, a voice could be heard saying, "A new day begins Monday." The song continued to play over and over until 6 am Monday, August 24, when a jingle played announcing that the station was now "Hot Country 99.1, KXKC". This was followed by "Friends In Low Places", by Garth Brooks, and KXKC was born. It has lasted for 21 years.

The station had normal operations for only one day as Hurricane Andrew was approaching. On Tuesday, August 25 at 10 am, the station began continuous coverage of the ever-closer hurricane. The storm came ashore early Wednesday morning, knocking the station off the air for 20 hours when water shorted out the transmitter in Parks, Louisiana. Hurricane recovery information dominated the station for the next few days, but by the following Monday morning, August 31, 1992, KXKC was operating as normal.

In 2003, Don Bonin exited the radio business, selling KNIR to Radio Maria and KXKC to Citadel Broadcasting in exchange for KRXE (now KFXZ-FM) and KFXZ (now KYMK-FM), which he immediately sold to Pittman Broadcasting Services. Citadel merged with Cumulus Media on September 16, 2011.[2]

References

  1. Broadcasting & Cablecasting Yearbook 1984
  2. "Cumulus now owns Citadel Broadcasting". Atlanta Business Journal. September 16, 2011. Retrieved September 16, 2011.

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