WBLX-FM

WBLX-FM (92.9 FM, "93BLX") is an American Mainstream Urban music-formatted radio station that serves Mobile, Lower Alabama, and Pensacola, Florida. The station has served the Gulf Coast for more than 25 years. Owned by Cumulus Media, its studios are on Dauphin Avenue in Midtown Mobile, and its transmitter is near Robertsdale, Alabama.

WBLX-FM
CityMobile, Alabama
Broadcast areaLower Alabama/Florida Panhandle
Branding93BLX
SloganThe Big Station 93BLX
Frequency92.9 MHz (HD Radio)
First air dateOctober 1973
FormatMainstream Urban
ERP98,000 watts
HAAT520.5 meters (1709 feet)
ClassC
Facility ID2540
Transmitter coordinates30°36′45″N 87°38′43″W
Call sign meaningBLaX (a play on "Blacks", its target audience; see KBLX)
Former call signsWBLX (1973-1988)[1]
OwnerCumulus Media
(Cumulus Licensing LLC)
Sister stationsWABD, WDLT-FM, WGOK, WXQW
WebcastListen Live
Websitethebigstation93blx.com

The station was assigned the WBLX-FM call letters by the Federal Communications Commission on July 4, 1988.[1] In 2006, WBLX began broadcasting in IBOC digital radio, using the HD Radio system from iBiquity.

History

WBLX began in October 1973 as FM counterpart to gospel station WMOO (1550 AM). As WBLX, with the CHUrban format and then as an Urban Contemporary format, has been one of the market's leading stations with the same calls and format for 45 years. In 1998, Cumulus acquired competitor WDLT-FM, and skewed it to being an Urban Adult Contemporary. This has allowed WBLX to skew its programming towards a younger audience as a Mainstream Urban. Also for many years, WBLX carried the "93BLX Jams!" and "The Beat of the Bay" brandnames, however, in 2000 they changed their slogan to "The Big Station 93BLX".

Cumulus Broadcasting began upgrading its stations to HD Radio broadcasting in 2005. One of the first ten stations to be upgraded was WBLX-FM.[2]

WBLX is one of the most powerful radio stations in the Gulf region. It can be heard from New Orleans, Montgomery, AL, South Georgia, and 100 miles out in the Gulf of Mexico.

Personnel

E.J. Greig is the Program Director.

Steve Harvey Morning Show Host.

DJ Blayze, Air Personality/Mixer.

Nick @ Night Air personality.

Janice More Gospel Show host.

G Man Air personality.

References
  1. "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  2. Harnett, Mary Beth (2006-04-24). "Harris Corporation Announces Multi-Deal Agreement as Exclusive HD Radio(TM) Supplier to Cumulus Broadcasting". EE Times.
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