MOR Philippines

My Only Radio For Life!

Type	Broadcast radio network
Country	Philippines
Availability	Regional (before July 8, 2013) Nationwide (since July 8, 2013)
Founded	1994 (as Star Radio)
Slogan	"ABS-CBN Star Radio Network, The Heart of the City" (1995-1997) "ABS-CBN Radio, The Heart of the City" (1997-1999) "ABS-CBN, For Life!" "Heart of our Radio" (1999-2001) "My Only Radio, For Life!" (2001-present) "My Only Radio, Nationwide" (2015-present) "It's not just radio, it's MOR!" (2016) "Isang Pamilya Tayo, For Life!" (2016-2017, used only in provincial stations) "My Number One and Only Radio, For Life!" (2016-present, used only in Manila) "My Only Radio M.O.R."(2017-Present, used only in provincial stations as a Jingle)
Headquarters	ABS-CBN Broadcasting Center, Sgt. Esguerra Avenue corner Mother Ignacia Street, Diliman, Quezon City
Owner	ABS-CBN
Former names	Radio Romance (1989-1994) Star Radio (1994-1997) ABS-CBN Radio (1997-2001) ProStar (1997-2001)
Callsign meaning	My Only Radio

MOR (My Only Radio For Life!) is the FM radio network of ABS-CBN.

History and background

MOR was launched on July 14, 2001 in Cagayan de Oro City. The network's brand name was coined by Malvern Esparcia (Bernie Bitokbitok), which, aside from its meaning as My Only Radio, is meant to be a shorter designation to the province of Misamis Oriental, where Cagayan de Oro is based. It saw a rebrand of ABS-CBN's provincial FM stations, particularly in some long-time ones which were formerly branded as the ProStar network and ABS-CBN Radio prior to the relaunch. Numerous format changes occurred among its stations with similar program titles applied across provincial areas on July 15, 2001. MOR wasn't launched in Manila since its inception until it made a major change in mid-2013, when the company finally relaunched long-time independent station DWRR-FM (101.9 MHz) as the network's flagship station and effectively made MOR a truly national brand.

In a press conference held at the ABS-CBN Compound on June 1, 2018, coninciding the Manila station's ratings leadership and its announcement of this year's Pinoy Music Awards set on July 21, the Manila Radio and Regional divisions have agreed to relaunch MOR as MOR Philippines. Under its relaunched brand, the network will connect Manila and its provincial stations with unified program brands and strong music choices; thus, the new tagline "One Vibe, One Sound."^[1] The MOR Philippines relaunch will be by phases which began on August 11.

The former logo of MOR as a regional radio network

Logo used by MOR as a national network from July 2013 to January 2014

Logo used by MOR as a national network from 2014 to 2017

Logo of MOR in 2017 until July 23, 2018

Network programming

Despite its unified branding, programming among stations remained to be handled separately between Manila and Regional stations. The network's Manila station is jointly managed by ABS-CBN's Manila Radio division, along with AM flagship station DZMM Radyo Patrol 630, and the Star Creatives group; MOR Regional's programming, meanwhile, is supplied under management of the company's Regional Network Group division.

MOR Philippines began its presence on August 11, 2018 with the launching of MOR Regional's weekend programs Dyis is It and MOR Presents, which began its Manila debut on the next day. Other adjustments are underway to unify MOR's branding across all its stations with plans to create more national programs for the network.

MOR Stations

• Relay of MOR 103.1 Baugio.
• Inactive since 2017 due to location.

Theme Music

Prior to MOR's nationalization, its theme music was recorded entirely by various local artists in English.

On July 8, 2013, together with the rebranding of MOR as a national brand, the theme was given a refresh and its music video was launched on ASAP 18, also performed by various artists. The current version of the refreshed jingle was recorded in both Filipino and English by Toni Gonzaga-Soriano, Vice Ganda, and Daniel Padilla; and was adopted by all MOR stations. Portions of the jingle contain elements from DWRR-FM's first For Life jingle for its first verse with altered lyrics and the pre-2013 MOR jingle era. The jingle was used until August 7, 2016, in favor of a romance-themed version recorded by Bailey May and Ylona Garcia. The 2nd version was used extensively on the Manila station from the day after, while provincial stations only adopted it on an occasional basis, as the ABS-CBN Regional group received its own set of jingles produced by Dennis Ba-ang (popularly known on-air as David Bang from MOR Cagayan De Oro). The management, however, reverted its primary jingle to the original 2013 version by June 4, 2017; with the newer rendition being used only as an alternate until it was retired weeks later.

On July 21, 2018, with the upcoming relaunch as MOR Philippines, a new network jingle was introduced during its Pinoy Music Awards, combining the 2013 jingle with David Bang's MOR regional stingers. Its new jingle was launched at noon of September 24, 2018. Toni, Vice, and Daniel were reintroduced to sing the revamped jingle.

See also

• ABS-CBN
• List of ABS-CBN Corporation channels and stations

References

External links

• Official website