List of Super Bowl commercials

This article is a list of Super Bowl commercials, that is, commercials that aired on the television network during the broadcast of the Super Bowl. In 2010, Nielsen reported that 51% of viewers prefer the commercials to the game itself.[1] This does not include advertisements towards a local region or network (e.g. promoting local news shows), pre-kickoff and post-game commercials/sponsors, or in-game advertising sponsors and television bumpers.

1960s

1969 (III)

Product Type Product/Title Plot/Notes
Car Chrysler "Scuba Diver"[2] A scuba diver in a dreamy sequence with groovy music introduces Chrysler as the Possible Dream. Luxury that you can

1970s

1970 (IV)

Product Type Product/ Title Plot/Notes
Car Pontiac
"Humbler"		 A young man pulled up in his GTO to a drive-in restaurant with dramatic music and exhaust noise in the background, pulling the "exhaust" knob to activate the vacuum operated exhaust, drowning the noise out, and then drive off.

1975 (IX)

Product Type Product/ Title Plot/Notes
Security Master Lock
"Rifle"		 A man attempts to break a Master Lock with a rifle. He fails, but does put a bullet hole in the lock.

1977 (XI)

Product Type Product/ Title Plot/Notes
Copy Xerox
"Monks"		 A monk must make 500 handwritten scriptures for his boss. He obviously goes to Xerox, and delivers the scriptures. The boss looks to the heavens and says, "It's a miracle".

1979 (XIII)

Product Type Product/ Title Plot/Notes
Soft drink Coca-Cola
"Hey Kid, Catch!"		 A young kid tries to talk to "Mean" Joe Greene by the locker room after a game. Greene is his usual "mean" self until the kid insists Greene has his Coke. After Greene drinks the Coke, he "sweetens" up and offers the kid his jersey, saying, "Hey, Kid...Catch."

1980s

1981 (XV)

Product Type Product/ Title Plot/Notes
Camera Polaroid
"Now with a Flash"		 A couple walks in a park. The man shows that now you can have a flash on your Polaroid Camera, showing brighter photos.

1982 (XVI)

Product Type Product/ Title Plot/Notes
Computer RadioShack
"Color Computer"		 A commercial for the TRS-80 computer.
Restaurant McDonald's
"Hopscotch"		 Two kids are playing hopscotch while singing the McDonald's menu. Soon, the whole neighborhood joins in.

1984 (XVIII)

Product Type Product/ Title Plot/Notes
Computer Apple Inc.
"1984"		 In what some call the greatest Super Bowl commercial of all time, an Olympian runs to save a race of hypnotized humans from their computer overlord. Being chased by police, the Olympian throws a hammer at the screen overlord and a beacon of light shines, to the amazement of the followers. The caption reads, "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'" This ad is based on the George Orwell book Nineteen-Eighty Four.
Director: Ridley Scott. Cast: Anya Major, David Graham.[3]

1989 (XXIII)

Product Type Product Title Plot/Notes
Beer Budweiser "Bud Bowl I" A team of Budweiser beer bottles compete against Bud Light beer bottles in a simulated football game.[3]

1990s

1990 (XXIV)

Product Type Product/ Title Plot/Notes
Car Nissan
"Turbocharged Dream"		 A Nissan 300ZX Turbo is challenged by a sportbike, racing car and a jet fighter respectively.
Director: Ridley Scott[4][5][6]

1993 (XXVII)

Product Type Product/ Title Plot/Notes
Restaurant McDonald's
"Showdown"		 Michael Jordan and Larry Bird play an outrageous game of Horse. The prize: A Big Mac.[3]
Footwear Nike
"Hare Jordan"		 Marvin the Martian takes all the Air Jordans on earth and challenges Michael Jordan and Bugs Bunny to a game of basketball with the fate of the earth at stake. This commercial would serve as inspiration for the movie Space Jam.
Clothing Lee
"Inhale"		 A man trying to suck in his stomach to button up his jeans ends up inhaling his pet canary.
Clothing Lee
"The Date"		 A young woman in her bedroom upstairs wearing a white leotard as a top sees her date (Alan Cumming) pulling up. She struggles to get into her jeans by hip rolling, and jumping up and down and trying to pull jeans up at same time. Date sees shadow of her hip rolling in window and gets excited. As she continues to struggle to get into her jeans she gets one foot tangled in cord of floor lamp then the other and falls into mannequin with mannequin landing on top of her and the lights going out. Date sees this and looks to him like she is fooling around with another guy.
Car Subaru Impreza
"Teaser"		 This ad was produced by Wieden+Kennedy. six different commercials are used to describe the new Impreza:
1. the Honda Civic have a 3-Channel ABS but The Impreza Have a 4-Channel ABS.
2. The Impreza having less trouble starting the engine in cold weather condition than the Honda Civic by Eliminating the Distributor.
3. With The new EJ18 Horizontally Opposed engine help The Impreza for better connering and better weight distribution Than the Honda Civic.
4. The Impreza Suspension give a Smoother ride than a Double wishbone suspension Honda Civic.
5. The Impreza TCU is linked with the ECU to provide seamless shifting.
6. The Subaru Passenger Car which Registration in The past 10 Years are still on the road for 93 Percent According to 1991 R.L. Polk & Company Passenger Car Registration Report.
Narrator: Kirstie Alley
Car Honda Prelude
"Slingshot"		 This ad was produced by RPA. The commercial announcer saying "Presenting The One hundred And ninety Horsepower Prelude VTEC" Then the car going reverse and Suddenly the Prelude go forward like a slingshot fires Then The commercial announcer saying "From Honda" before ending with the Honda logo and the American Honda Motor Jingle.

1995 (XXIX)

Product Type Product Title Plot/Notes
Car Jeep "Snow Covered" This ad was produced by Bozell. The commercial features something tunneling beneath the snow, crossing a vast and desolate mountain range, bathed in the multicolored glow of the setting sun. The tunneling object is never exposed and actually remains undefined until the last seconds of the ad, when we see twin taillights light up at a partially submerged stop sign and then turn left. The car is only identified as a Jeep on the final title card that flashes across the screen The commercial First aired during the opening ceremonies of the 1994 Winter Olympics. Although the ad was recognized for its remarkable special effects, many of which eschewed CGI in favor of practical setups, it has been most credited for its approach to the Jeep brand as a whole. While most ads only receive major airplay for a few months, “Snow Covered” was shown for the better part of a decade after its release. the Snow Covered ad was awarded with the prestigious Grand Prix award in the section Film Lions at the Cannes Lions International Advertising Festival in 1994, becoming the first auto ad to ever do so. by beating Cup Noodles sequels "hungry?" Quetzalcoatlus and Uintatherium which produced by Hakuhodo. Before The Ad Aired in Super Bowl XXIX.
Beer Budweiser "Frogs" Three frogs are sitting in a swamp sounding out different syllables until they finally speak out the name "Budweiser" [3]
Car Jeep Grand Cherokee "Driveaway"
Clothing No Fear "Rodeo" The commercial features nine-time World Champion rodeo cowboy Ty Murray (The commercial aired Later during the 1995 Indianapolis 500).

1996 (XXX)

Product Type Product/ Title Plot/Notes
Film Independence Day TV promo.
Restaurant McDonald's
"Baby Swing"		 Swinging in her baby swing to "Rock-a-Bye Baby," a little girl. Swinging forward, she puts on a happy smile Swinging backwards, her face crumples in distress Swinging forward, her eyes light up again, swinging back tears form in her eyes, A reverse cut shows that the swing is facing a window When the swing comes forward the baby can see McDonald's golden arches When it swings back she can't. the Baby Swing ad has won the Grand Prix in the section Film Lions at the Cannes Lions International Advertising Festival with the Rolo ad "Elephant" in same year This ad was produced by Leo Burnett Worldwide.

1997 (XXXI)

Product Type Product/ Title Plot/Notes
Car Nissan
"Pigeons"		 With homage to Top Gun, pigeons attempt to poop on a Nissan, but the car is too fast for them.
Film Dante's Peak TV promo.
Film The Lost World: Jurassic Park TV promo.
Film The Saint TV promo.
Food Eggo
"Grandma"		 As an Eggo waffle pops out of a toaster, a family rushes over to grab it, but it disappears. In an instant replay, it's revealed their grandmother somersaulted through the air and finished eating it before they got to the toaster.
Food Lays
"Nuzzle and Nibble"		 At a fancy restaurant, Miss Piggy falls in love with a charming man. But when the man wants to eat her Baked Lays, she karate chops him through the wall.
Food Lays
"Party"		 People are celebrating the new flavors of Baked Lays. When Miss Piggy has the door closed on her, she disrupts the party by kicking down the door.
Cast: Richard Lewis.
Soft drink Pepsi
"Darth Vader"		 While watching Star Wars, a little kid is sucking on the straw of his Pepsi too loud, so Darth Vader uses the force to crush his Pepsi. An usher stands up for the kid, and soon has a giant lightsaber battle with Vader.

1998 (XXXII)

Product Type Product/ Title Plot/Notes
Beer Bud Light
"Chicken Pool"		 A man challenges a pool player with his chicken. The chicken wins the game by shooting eggs.
Beer Bud Light
"Shopping"		 A man is bored while his wife is clothes shopping. He hears a voice in one of the clothing racks, and finds four of his buddies watching the game.
Cast: Sean Hayes,Kathy Christopherson.
Beer Budweiser
"Master Plan"		 In a six-part commercial story, Louie the Lizard tries to kill off the Budweiser Frogs. It goes like this:
1. Louie tells the frogs to enjoy the first half, because they may not be around for the second.
2. Louie denies rumors from Frank that he's going to kill the Frogs.
3. The Ferret, Louie's accomplice, drops the Budweiser sign into the swamp, electrocuting the frogs.
4. Louie says it's the best day of his life, until he sees that the Frogs have survived.
5. Louie rants to the Ferret that he screwed up the job.
6. Louie apologizes for trying to kill the Frogs, saying it was purely for entertainment reasons.
Car Pontiac
"ACME Pontiac"		 In a Wile E. Coyote and Road Runner cartoon, Wile E. Coyote uses a Widetrack Grand Prix to try and catch the Road Runner. Coyote is almost successful, until the cartoon ends before he can catch the Road Runner.
Computer Intel
"Mystery"		 In the Intel Lab where everyone wears radiation suits, the detective (in a suit) finds a processor missing. It's either Jimmy the Wire or Susie the Mouse. People voted in the internet poll "Whodunit?". At the fourth quarter, the suspect was announced.
Credit card Visa
"Elephant"		 A little girl talks about how she would want a pet elephant. In sweet music, the girl talks about her adventures with the elephant. She instead gets a plush elephant with Visa Debit. The commercial ends with her dreaming of a pet zebra.
Film Armageddon TV promo.
Film Lost in Space TV promo.
Film Mercury Rising TV promo.
Film Sphere TV promo.
Film The Mask of Zorro TV promo.
Film The Wedding Singer TV promo.
Food Doritos
"Laundromat"		 Two men are at a Laundromat when a beautiful woman (Ali Landry) enters to do her own laundry and notices them eating Doritos. They try impressing her with elaborate ways of tossing Doritos 3Ds into the air. Intrigued, the woman then walks over to them, takes the 3Ds and tosses them into a washing machine where it shoots out individual pieces and demonstrates her own unique way of eating the new Doritos. The man on the left then says, "Ay chihuahua!"
Also starring Sean Hayes
Food Hormel
"Bold Innovations"		 What appears to be a commercial for a car turns out to be a commercial for Hormel Chili.
Food Tabasco Sauce
"Mosquito"		 A man is constantly putting Tabasco sauce on his pizza. When a mosquito bites him on the leg, he does not mind. Because when the mosquito flies off, it explodes. The advert would air as a cinema advert in the UK on late March/early April 2008.
Mail FedEx
"We Apologize"		 A colored "Please Stand By" test bar is on the screen. A message scrolls across the screen: "We apologize. You should be watching the new ad from EarthCo Insurance. It starred those lifeguards from Baywatch and a chorus line of singing kangaroos. We even got Garth Brooks to do the music. It was very humorous. Unfortunately, a tape of the commercial didn't get to NBC on time. Imagine, $1.3 million is going down the tubes all because some boob at our ad agency didn't send the commercial with FedEx. (Had they used FedEx, they would still be our ad agency.)"
Restaurant Pizza Hut
"Elvis"		 Five guys are hanging out. One says that Elvis is back, while one jokes that he's dancing over at Pizza hut. We cut to Pizza hut to find this rumor true, as he's come back from the dead for their new Edge Pizza.
Shoes Hilfiger
"Have Some Fun"		 A fancy woman agent is representing Michael Richards as the Hilfiger spokesman. We see Richards losing at basketball when he hits his head.
Soft drink Pepsi
"Mosquito"		 A CGI fly sucks on a drop of Pepsi. He then grows lips and a mouth, and proceeds to sing The Rolling Stone's "Brown Sugar", but is later crushed by a Pepsi can. One version has a red-headed teenage boy, while a different version was released with a young Ricky Martin.
Soft drink Pepsi
"Goose"		 A man does aerial tricks with a goose, and they share a Pepsi afterward.
Sports NFL
"Anthony"		 A kid named Anthony is said to play in the NFL.
Tire Michelin
"Drill"		 A man goes up to his car and drills a hole in one of his tires. Since it's a Michelin tire, it still won't go flat.
Website Autobytel
"Pajamas"		 While buying amazing car deals online, a woman is sucked into her computer to retrieve her new car.

1999 (XXXIII)

Product type Product / Title Plot/Notes
Beer Bud Light
"Paper or Plastic"		 Two guys are trying to pay for their items, but they do not have enough. They get rid of some items, and are left with toilet paper and Bud Light, but it is not enough. Choosing between the two, they choose Bud Light.
Beer Budweiser
"Dalmatians"		 At a firehouse, two Dalmatian puppies roll around in a basket. The puppy with the blue collar is picked as the fire dog, in which it sticks its tongue at his brother with a red collar. Two years pass, and the red-collared puppy is seen by the fire dog to be in a Budweiser chariot driven by Clydesdales. The dalmatian then sticks his tongue out at his estranged brother.
Beer Budweiser
"Lashing"		 Louie the Lizard apologizes for last year's commercial (see 1998). When the Budweiser Frogs (mainly "Bud" and "Er") turn out to be able to talk, "Bud" and "Er" slap Louie with their tongues.
Beer Budweiser
"Lobster"		 A lobster about to be cooked in a restaurant grabs a Budweiser and holds it hostage. Freaking out the restaurant, it leaves with the Budweiser.
Credit card MasterCard
"Toons"		 Characters from the Hanna-Barbera cartoons are shown what it costs for contact lenses, a treadmill, a Wonderbra, and a face lift. Being happy with yourself is priceless.
Computer Apple Inc.
"HAL"		 In a parody of 2001: A Space Odyssey, HAL flirts with Dave. He says that a bug caused computers to misbehave in the year 2000, since they could not recognize the year 2000. They say that Macintosh can recognize the year, and then asks, "You like your Macintosh better than me. Don't you, Dave?"
Film Austin Powers: The Spy Who Shagged Me In a TV promo, they announce that the new film to see this summer is the new Star Wars film. The second is the next Austin Powers film.
Film The Corruptor TV promo.
Film Ed TV
Life		 Joint TV promo.
Film 8MM Two TV promos.
Film The Matrix TV promo.
Film Mulan
"Groundhog Day"		 Advertising the release of the film on video on Groundhog Day, Mushu rises out of the hole instead of a groundhog, but he ultimately gets hit by a football.
Film The Mummy TV promo.
Film October Sky TV promo.
Film True Crime TV promo.
Film Wild Wild West TV promo.
Food Doritos
"Smokin"		 At a college classroom, students are in awe of their hot teacher. She eats Smoking Red Barbequed Doritos, which causes the sprinklers to go off. Luckily, the students bring umbrellas. But when they forget to use their umbrellas the second time she eats Doritos, the students bow down to her in the rain. The announcer then says, "Umbrellas not included".
Cast: Ali Landry.
Mail FedEx
"Stanley Cup"		 An agent is supposed to deliver the Stanley Cup on the hockey rink in a crate. The package instead is bird seed. In Bolivia, villagers receive a crate with the Stanley Cup, and use it as a cup for grapes.
Restaurant Pizza Hut
"New Yorker"		 Four different commercials are used to describe the new New Yorker pizza, two ads saying that New Yorkers have big mouths because of the big pizza:
1. Fran Drescher says how everything's big in New York.
2. Spike Lee constantly complains about things all over New York.
3. An announcer says that the pizza's so big it has three zip codes.
4. Donald Trump says that he has large things in New York, including his plans for the tallest skyscraper in New York and his name plastered all over the city.
Sports WWF
"HQ"		 Famous wrestlers, including Stone Cold Steve Austin and The Rock, discuss how not violent it is at the WWF World Headquarters. Wherever the wrestlers were walking around, everyone's beating each other up.
Website Buy.com
"Aliens"		 After aliens from another planet are able to get Buy.com on their computer, they enjoy many things, like DVD edition of Caddyshack, PlayStation with Namco Tekken 3, and Men Are From Mars, Women Are From Venus.
Website HotJobs.com A security nightwatchman at an unknown place is bored. He goes into Hotjobs.com until landing the perfect job: a security nightwatchman in a bigger building.
Website Monster.com
"When I Grow Up"		 Kids talk about what they want to do when they grow up, including filing papers every day, being a yes man, and having a brown nose.

2000s

2000 (XXXIV)

This year was known for its many commercials for websites, with 17 websites posing commercials. Many became defunct after the "dot-com Bowl."

Product Type Product/ Title Plot/Notes
Beer Bud Light
"Elevator"		 A man tries to hold the elevator by putting his arm in the door. The bad news is that he has a six-pack of bud Light in his hand, which the others in the elevator steal.
Beer Bud Light
"Cat"		 A woman tells her boyfriend that her cat doesn't like anyone who takes her Bud Light. He ignores her by reaching for a Bud Light. That is, until the cat turns out to be a tiger.
Beer Budweiser
"Photo Shoot"		 Louie and Frankie document a scandal which focuses on a 1979 summer photo shoot where the ferret posed nude.
Beer Budweiser
"Which Game?"		 Three men are on the phone with a guy allegedly watching the game. Their question: "Whassup?"
Beer Budweiser
"Rex's Motivation"		 A dog s not crying in a movie scene, so the director tells the dog to think back to his worst day. The dog's worst day was jumping over a hedge to chase a Budweiser truck, only to ram head first into the side of a lawn care truck. The dog then gives the howl of his life.
Candy M&M's
"Sexy Girl"		 Men and women are all impressed by the green M&M.
Credit card Visa
"Swimmers"		 The announcer decide to take a break from commercialization and focuses on the 2000 Olympic Games with female swimmers swimming. They then spelled out "VISA", and the announcer ends their break, and says that Visa is the official card of the Olympic Games.
Film Gladiator TV promo.
Film Mission to Mars TV promo.
Film Titan A.E. TV promo.
Mail FedEx
"Combat Rangers"		 Combat Rangers action figures are all wearing dresses. The toy makers found that the wrong shipping company got the wrong dresses in China.
Mail FedEx
"The Lollipop Guild"		 While greeting Dorothy, the Lollipop Guild lose their high voices. A FedEx truck delivers three balloons to the group, they inhale the helium, and continue the greeting.
TV Oxygen
"Baby Girl Power"		 At a maternity ward, a pink cap for a baby girl is found on the floor. Soon, all the babies take off their caps, signifying they should not be categorized.
Website AutoTrader.com
"I Need a Car"		 A man stands in a vast, featureless white room. He says, "I need a car." Countless cars zoom past him, which are narrowed down based on his choices.
Website Britannica.com[7]
"Untitled"		 In a completely silent TV spot, a bunch of random questions appear on the screen, such as "who keeps the coin after the coin toss?" and "where do Buffalo wings come from?" Then it ends with britannica.com logo with tagline "what's on your mind?" [8]
Website Computer.com
"Mike and Mike"		 To get opinions on Computer.com, we watch interviews with the creators' mother, college buddy, nephew, and uncle.
Website e1040.com
"Charity"		 An accountant asks a client if he gave anything to charity. The man exclaims that he gave a mint to "charity", who turns out to be a woman.
Website EDS
"Cat Herders"		 We take a look at the tough and drama-filled job of being a cat herder.
Director: John O'Hagan.
Website Epidemic.com
"Bathroom"		 A man washes his hands and receives money for it. He sneezes and the same thing happens.
Website E*Trade
"Wasted 2 Million"		 Two men and a monkey dance to "La Cucharacha". Then, the screen makes fun of the money being spent by websites on Super Bowl ads by saying: "Well, we just wasted two million bucks."[3]
Website E*Trade
"Out the Wazoo"		 A man is rushed to the ER. Doctors discover that he has money "coming out the wazoo".
Website E*Trade
"Basketball Prodigy"		 A young man scores the winning goal in a basketball game. His coach tells him that he's a natural. The player then declares that he wants to dance for a career.
Website e-stamp.com
"Time Saving Tips"		 A man who owns his own business is shown shredding paper. A voice asks if he really has time for this. The man realizes he can throw the papers into his backyard and shred them by mowing his lawn. The voice congratulates him and suggests that he use e-stamp.com to buy postage.
Website Hotjobs.com
"Negotiations"		 Two businessmen negotiate with a giant, light-up mouse-pointer hand. The hand mocks the first businessman's suggestions, noting that "A startup in Frisco made a mockery of your signing bonus." The businessman tells the hand "I don't like you."
Website Kforce
"Looking for a Job"		 A man leads someone through the red-light district of a city. After walking through a door marked "JOBS", he falls down a chute into a desert. Images of Kforce.com at work are then shown.
Website LastMinuteTravel.com
"Tornado"		 Two men set up lawn chairs and watch an incoming tornado. They discuss one man's recent trip to Barbados as the tornado sucks the other man away at the last minute.
Website LifeMinders.com
"The Worst Commercial"		 On yellow paper in typing while "Chopsticks" is played on piano, a message says: "This is the worst commercial on the Super Bowl. But it might be the best thing you see tonight. Introducing LifeMinders.com. We send highly personalized emails on topics you ask for. Free. No junk. How can we do all this with 7.5 million members? We're information experts (geeks). But we don't know diddly about making ads."
Website MicroStrategy
"Fraud"		 A voice over a cell phone helps a man to reschedule a flight. When he tries to pay for it with a credit card, the voice alerts police that the man is impersonating the real cardholder.
Website MicroStrategy
"Stock Alert"		 A woman in an airport uses her mobile device to trade stocks.
Website Monster.com
"The Road Less Travelled"		 A woman stands on a street corner in a city. Various people walking past her recite "The Road Not Taken" by Robert Frost.
Website OnMoney.com
"Paper Monster"		 A man sits in a room with papers scattered everywhere. The papers gather into the shape of a monster and assault him. He survives by opening his laptop, which sucks the paper monster inside of it.
Website Netpliance
"Webhead"		 Various images of people wearing glasses with tape across the middle are shown. A voice asks what would happen if everyone could access the internet without a computer.
Website OurBeginning.com
"Invites"		 Soon-to-be-married brides fight with each other at a wedding invitation store.
Website Pets.com
"If You Leave Me Now"		 When pets are left home, the Pets.com sockpuppet sings the Chicago song "If You Leave Me Now".
Website WebMD
"Ali"		 A close-up video of Muhammad Ali shadowboxing is shown. On-screen text makes obscure references to circumventing the healthcare system.

2001 (XXXV)

Product Type Product/ Title Plot/Notes
Beer Budweiser
"We Are Not Alone"		 A dog is abducted by aliens. It is revealed that the dog is actually an alien in disguise. When the leader asks what he has learned, the alien quotes the Whassup? line. It soon catches on with the alien, and an alien intelligence agency finally detects the race.
Beer Budweiser
"What Are You Doing?"		 A commercial plays that shows sharply dressed men parodying the Whassup? commercials with the line "What are you doing?" It is then revealed to be a commercial watched by the men from the Whassup? commercials.
Film A Knight's Tale TV promo.
Film Exit Wounds TV promo.
Film Hannibal TV promo.
Film Swordfish TV promo.
Film The Fast and the Furious TV promo.
Film The Mummy Returns TV promo.
Food George Foreman Grill
"Colors"		 People dance to celebrate the five new colors the George Foreman Grill comes in.
Gaming PlayStation 2
"Future"		 A future commercial advertises the PS9.
Soft drink Pepsi
"The Best Pepsi Ad Ever"		 The winner of the online poll for the best Pepsi commercial that aired during the Super Bowl is announced. The winning commercial is played: the 1992 Cindy Crawford commercial.
Soft drink Pepsi
"Bob Dole"		 Bob Dole does a spoof on his erectile dysfunction commercials by using Pepsi as the product. Pepsi helps him feel young again, as he does a backflip.
Cast: Bob Dole, Eric Stonestreet.
Soft drink Pepsi
"Rollercoaster"		 A man brings a full cup of Pepsi on a rollercoaster. Somehow, he manages to spill none of it on the ride. Later, an attractive woman asks him for the time, and he spills the Pepsi on his shirt.
Website E*Trade
"Ghost Town"		 In a spoof of the famous 1970s Crying Indian commercial, the chimp from last year's popular E*Trade commercial wanders through a ghost town on a pony. Several deserted dot-com businesses are seen, referring to the various dot-com companies which went bankrupt partly due to their commercials last year. The chimp sheds a tear for the corpse of the Pets.com sock puppet dog.

2002 (XXXVI)

Product Type Product/ Title Plot/Notes
Beer Budweiser
"Clydesdale Respect"		 As a tribute to the victims of the September 11th attacks, Budweiser produced a one time only advertisement. The commercial shows the Budweiser Clydesdales walking across the Brooklyn Bridge into New York City. They then stopped, gazed at the ruined New York skyline, and bowed in reverence and respect. The commercial aired only once, but was available on the website for a period of one year. A modern take on this commercial aired a decade later, with the newly-built One World Trade Center in the background skyline.
Film Austin Powers in Goldmember TV promo.
Film Blade II TV promo.
Film Collateral Damage TV promo.
Film Spider-Man TV promo, which gained popularity.
Food Lipton Brisk
"Puppet Strike"		 A puppet version of Danny DeVito is fired, as the new Brisk is so good, it sells itself. This causes all the puppets from the Lipton Brisk commercials to go on strike.
Gaming Madden NFL 2002 TV promo.
Soft drink Pepsi
"Now and Then"[9]		 Britney Spears promotes the Pepsi generation in the years 1958, 1963, 1966, 1970, 1989, and the present day.
Director: Joe Pytka; Cast: Britney Spears.
Soft drink Pepsi
"The Joy of Pepsi"		 Britney Spears sings an updated version of "The Joy of Pepsi" jingle (which was first introduced in 1999). A 90-second music video was made into a commercial, which aired during the Super Bowl.[9]
Website Yahoo!
"Dolphin"		 A man is walking in the waters near an island when he meets a talking dolphin. The man says he found the island on Yahoo!. The dolphin then admits it learned to talk on Yahoo! as well.

2003 (XXXVII)

Product Type Product/ Title Plot/Notes
Film Anger Management TV promo.
Film Bad Boys II TV promo.
Film Bruce Almighty TV promo.
Film Charlie's Angels: Full Throttle TV promo.
Film Daredevil TV promo.
Film Gods and Generals TV promo.
Film Hulk TV promo.
Film The Matrix Reloaded TV promo.
Film Tears of the Sun TV promo.
Film Terminator 3: Rise of the Machines TV promo.
Mail FedEx
"Cast Away"		 Is the final scene of the 2000 film of the same name where Chuck returns the package to its sender. But in this version the woman answers the door; when Chuck asks what was in the box, the woman replies, "Just a satellite phone, GPS locator, fishing rod, water purifier and some seeds. Just silly stuff."

2004 (XXXVIII)

Product Type Product/ Title Plot/Notes
Beer Budweiser
"Donkey"		 A donkey narrates his life story, where he dreams of becoming a Budweiser Clydesdale. He trains and trains, even going to the trouble of putting puffy hooves on his feet. When his job interview comes, the five Clydesdale horses ask why he should become a Clydesdale. He responds with a donkey sound, and gets the job.
Car Ford
"The One"		 A Ford GT is shown driven a speed on a racetrack.
Gaming PlayStation 2
"Going Back"		 TV promo for Jet Li: Rise to Honor (Full Version of "Going Back" Aired later).
Film 50 First Dates TV promo.
Film Hidalgo TV promo.
Film Starsky & Hutch TV promo.
Film Secret Window TV promo.
Film The Alamo TV promo.
Film Troy TV promo.
Film Van Helsing TV promo.
Potato chips Lay's
"Dentures"		 A teen drops a bag of Lay's chips. An elderly woman tries to get the chips, only to get knocked over by an elderly man's cane. The man grabs the bag, only to realize that the woman has his dentures. The teen comes back and takes the Lay's chips, and plants a kiss on the man.
PSA Truth

"Shards O'Glass"

 An executive for a popsicle company, "Shards O' Glass," provides disclaimers for their product - a popsicle with shards of glass in it, clearly unsafe and deadly - and posed the question, "What if all companies sold products like tobacco?"[10]
Credit card MasterCard
"Errands"		 Homer Simpson is doing some errands such as buying beer instead of diapers, an oil change, and a haircut. Homer seems to know of the narrator's existence, finally being fed up with him at Moe's Bar, muttering the words "stupid voice-over guy".
Soft drink Pepsi
"Bear's Disguise"		 When two grizzly bears rob a cottage, they find no Pepsi anywhere. One of the bears steals the resident's ID and disguises himself as the person. Then, he buys Pepsi at a convenience store.
Soft drink Pepsi
"Hendrix"		 In Seattle, 1953, a young Jimi Hendrix walks down a city sidewalk. When he sees a Pepsi machine and Coke machine, he chooses the Pepsi machine. At the machine, he sees a Fender Telecaster electric guitar in a pawn shop. If he had gone to the Coke machine, he would have bought an accordion. The screen then says, "Whew...that was a close one." In the background, Hendrix's "Purple Haze" is playing; at first as the original recording, then on accordion.

2005 (XXXIX)

Product Type Product/ Title Plot/Notes
Beer Budweiser
"Audition"		 All kinds of animals come to the Budweiser Clydesdale farm to become a Clydesdale. A driver looks at the donkey from last year's Budweiser commercial and says, "Now look what you've started."
Beer Budweiser
"Welcome Home"		 Pedestrians are in an airport, minding their own business. People start clapping. Then, everyone is clapping, as it is revealed they are clapping for soldiers coming home from war. At the end, a title card says, "Thank you."
Director: Joe Pytka.
Beer Heineken
"Beer Run"		 Brad Pitt buys a six-pack of Heineken at a corner shop. Soon, he is being chased by a mob of paparazzi. It ends with an anonymous phone call.
Director: David Fincher
Car Ford
"Gang"		 A tough biker gang is going to the bar, only to be scared off by Fords.
Film Batman Begins TV promo.
Film Be Cool TV promo.
Film Constantine TV promo.
Film Hitch TV promo.
Film Robots TV promo.
Film Sahara TV promo.
Film The Pacifier TV promo.
Film War of the Worlds TV promo.
Soft drink Diet Pepsi
"The Diet Pepsi Truck"		 P. Diddy is late for an awards show, so he hitches a ride on a Diet Pepsi truck. After the arrival, everyone starts driving Diet Pepsi trucks, being the next big thing.

2006 (XL)

Product Type Product/ Title Plot/Notes
Film 16 Blocks TV promo.
Film Cars TV promo.
Film Mission: Impossible III TV promo.
Film Pirates of the Caribbean: Dead Man's Chest TV promo.
Film Poseidon TV promo.
Film Running Scared TV promo.
Film The Shaggy Dog TV promo.
Film V for Vendetta TV promo.

2008 (XLII)

Product Type Product/ Title Plot/Notes
Beer Bud Light
"Cavemen"		 Three cavemen are trying to carry a cooler of Bud Light to a party. A friend says that he has invented the wheel. But the wheel is not working when they use it as hoister to carry the Bud Light.
Beer Budweiser
"Training"		 For the Budweiser Clydesdales this year, Hank the Clydesdale is not picked. A dalmatian sees this and offers to train Hank for next year. In a tribute to Rocky, the two train like the training in the famous movie. The year after that, Hank becomes a Budweiser Clydesdale and gives a high five to his trainer.
Car Audi
"The Godfather"		 Spoofing The Godfather, the horse's head is replaced with the front of a Rolls-Royce.
Film Iron Man TV promo.
Film Jumper TV promo.
Film The Chronicles of Narnia: Prince Caspian TV promo.
Film Wanted TV promo.
Film You Don't Mess with the Zohan TV promo.
Soft drink Coca-Cola
"It's Mine"		 At the Macy's Thanksgiving Day Parade, the Underdog and Stewie Griffin balloons chase after a Coke balloon, with New Yorkers watching from many places. But instead, Charlie Brown triumphantly catches the Coke.
Soft drink SoBe
"Thriller"		 Naomi Campbell and lizards do the famous Thriller dance.
Website E*Trade
"Baby"		 The birth of the E*Trade baby, the baby explains that he can use E*Trade, you can use it too.
Website E*Trade
"Clown"		 The E*Trade Baby has rented a clown with his savings.

2009 (XLIII)

Product Type Product/ Title Plot/Notes
Beer Bud Light
"Conan"		 Conan O'Brien says he will do an embarrassing Bud Light commercial, and he is promised it will only show in Sweden. He watches it in Times Square.
Beer Bud Light
"Drinkability"		 Two guys are at a ski resort. One guy shows how some skiers have more drinkability than others by drawing a ramp and some trees. The second skier crashes into the trees.
Beer Budweiser
"Fetch"		 A farmer plays fetch with his Dalmatian. A jealous Clydesdale goes and fetches a tree branch.
Beer Budweiser
"True Love"		 A Clydesdale falls in love with a dancing circus horse. He searches for her, until they both escape together from the circus. Two clowns watch this, with one of them saying, "I didn't know Daisy was dating."
Beer Miller Lite
"Highlight"		 The Miller Lite guy screams, "Highlight!"
Car Audi
"The Chase"		 Jason Statham is in a car chase, stealing different cars, ending up in different periods of time.
Car Hyundai Motor Company
"Epic Lap"		 A Hyundai Genesis Coupe, driven by Rhys Millen is shown powersliding around a racetrack.
Film G.I. Joe: The Rise of Cobra TV promo.
Film Land of the Lost TV promo.
Film Monsters vs. Aliens 3-D TV promo.
Film Star Trek TV promo.
Film Transformers: Revenge of the Fallen TV promo.
Food Doritos
"Crystal Ball"		 At the office, a worker ask if there will be free Doritos today. He then throws the crystal ball at a snack machine for Doritos, breaking the glass. An impressed worker asks if he will get a raise today, and throws the crystal ball at his boss in the groin. The first worker comes over, happily eating Doritos, and says, "Not today!"
Directors: Joseph and Dave Herbert (who won $1,000,000 for the ad)
Food Doritos
"The Power of Crunch"		 A man learns the power of crunch with a woman stripped down to her underwear, free money from an ATM, and a policeman being turned into a monkey.
Manufacturing Bridgestone
"The Potato Heads"		 Mr. Potato Head is being nagged by his wife while driving. Soon, dodging sheep, they swerve, and Mrs. Potato Head's mouth flies off down a mountain. Mrs. Potato Head then sticks on her "angry eyes".
Soft drink Pepsi
"Forever Young"		 A look through two generations, all to the Bob Dylan song "Forever Young" and its cover by will.i.am.
Soft drink Pepsi
"I'm Good"		 Many men drinking Pepsi Max get hurt, then say "I'm Good".
Soft drink Pepsi
"PepSuber"		 MacGruber changes his name to PepSuber.
Cast: Will Forte, Kristen Wiig, Richard Dean Anderson
Restaurant Denny's
"Mafia"		 Three mobsters are thinking about killing a guy, and they ask the waitress for more chocolate dumdiddles and swirly gumdrops on their pancakes. Part of the 'Serious Breakfast' campaign.
Website E*Trade
"Singing Baby"		 A web baby tries to express himself by singing.

2010s

2010 (XLIV)

Product type Product/ Title Plot/Notes
Beer Bud Light
"Beer House"		 Several people meet a man whose house is made out of Bud Light cans. He says that some of the cans are not empty, and the people start to rush and take the house apart.
Beer Bud Light
"Meteor"		 When scientists see a meteor flying towards earth, they decide to party with Bud Light. The meteor turns out to be a rock, and they still party.
Beer Bud Light
"T-Pain Voice"		 Men who hear about a Bud Light party talk like T-Pain. Soon, T-Pain shows up at the party.
Beer Budweiser
"Friends"		 A Clydesdale and a calf are friends at a young age, though a fence separates them. Three years later, the two are reunited and the bull bursts through the fence to his friend.
Beer Budweiser
"Human Bridge"		 When the bridge is out in a small town, the population form a human bridge so that a Budweiser truck can cross into town.
Candy Snickers
"Betty White"		 Betty White is playing football and keeps getting tackled. A woman gives her a Snickers bar and says, "Try this". White turns back into a man. We then see Abe Vigoda being tackled, to which he responds, "That hurt." It is considered one of the best commercials in the Super Bowl. It was also nominated for an Emmy.[11]
Car Dodge Charger
"Woman Are Shrill"		 Men go over the rules of life which they hate. The final man thinks, "And because I do this, I will drive the car I want to drive." Narrated by Michael C. Hall.
Car Hyundai
"Creation"		 We see a Hyundai being made.
Car Hyundai
"2020"		 A parody of Brett Favre's anonymous retirement, showing him getting an MVP Award in 2020.
Car Kia Motors
"How You Like Me Now"		 A teddy bear, a sock monkey, a robot, Muno from Yo Gabba Gabba!, and another toy are all living their PG-13 dreams while driving a Kia Sorento.
Car Volkswagen
"Punch Dub Days"		 The first of their Punch Dub Days campaign features many people, including Stevie Wonder and Tracy Morgan, punching someone in the arm.
Film The Back-Up Plan TV promo.
Film Iron Man 2 TV promo.
Film The Last Airbender TV promo.
Film Prince of Persia: The Sands of Time TV promo.
Film Robin Hood TV promo.
Film Shutter Island TV promo.
Film The Wolfman TV promo.
Food Doritos
"Boyfriend"		 A man is seen staring at a woman's butt as she walks into the other room. He then tries to start a conversation with the girlfriend's kid. When he reaches for a Dorito, the kid slaps him, saying, "Keep your hands off my Mama, keep your hands off my Doritos."
Food Doritos
"Dog"		 A dog wants Doritos from a man sitting on a bench. The man says it'll have to speak, but it is wearing an anti-bark collar. The dog comes back, and attaches the collar to the man, who lies on the ground, speaking gibberish. The dog walks away with the bag of Doritos.
Food Doritos
"Funeral"		 A man who recently faked his death is in his coffin, watching the Super Bowl and in a pool of Doritos. The casket flies open, and he screams, "It's a miracle!"
Food Doritos
"Tim"		 At a gym, a man has stolen Doritos out of Tim's locker. His friend tries to warn him, but Tim transforms into a Dorito-wearing ninja.
Manufacturing Bridgestone
"Killer Whale"		 Three men have a killer whale in their small van. They then release it into the sea. One guy says, "Best bachelor party ever!"
Mobile phone Boost Mobile
"Shuffle"		 Celebrating the 25th anniversary of The Super Bowl Shuffle, the 1985 Chicago Bears do the Shuffle.
Restaurant McDonald's
"Check This"		 In a 2010 NBA interpretation of the 1993 Showdown commercial, NBA stars Dwight Howard and LeBron James play a slam dunk version of H-O-R-S-E, with the same prize as before. Larry Bird, who stated "no dunking" in the original Showdown with Michael Jordan, cashes in by eating the Big Mac and fries prize after Howard shatters the backboard.
Shoes Skechers
"Shape-Ups"		 Three people, including Joe Montana, talk about how great Shape-Ups are.
Soft drink Coca-Cola
"Africa"		 A sleepwalking man walks in a forest of Africa, eventually reaching a refrigerator with a Coke bottle.
Soft drink Coca-Cola
"The Simpsons"		 Mr. Burns goes bankrupt and loses everything. While in a walk in the park, he sees people enjoying his things and Coke bottles. Apu notices that Burns is sad, and gives him a Coke since he was carrying two armfuls of Coke. Milhouse is standing in a makeshift kite and bumps into the Coca-Cola logo. He says "Ah Sorry Coke!" while the theme tune plays.
TV show Late Show with David Letterman David Letterman, Oprah Winfrey, and Jay Leno are watching the Super Bowl.
TV show NFL Full Contact On Groundhog Day, the mayor pulls out a small football player who sees his shadow. The mayor declares six more weeks of football.
Website cars.com
"Smart Kid #2"		 A brand-new "Smart Kid" ad for cars.com.
Website E*Trade
"Date"		 A date between two web babies goes awry.
Website Focus on the Family.com
"Miracle Baby"		 Pam Tebow talks about her miracle baby Tim Tebow. This ad drew much criticism from pro-choice groups.
Website GoDaddy
"Massage"		 Danica Patrick gets a massage. The massage therapist realizes that she's the GoDaddy spokeswoman. Then he then tries to impress Danica by opening her blouse.
Website Google
"Searching"		 An anonymous user (most likely a man) is using Google for help by using its search engine. Over the course, it tells a story about how the user goes to Paris for college, meets a French woman, falls in love, buys her chocolate, gets married, and has a child.
Website Monster.com
"Talented Beaver"		 A beaver that plays the fiddle becomes a big hit.

2011 (XLV)

Product Type Product/ Title Plot/Notes
Beer Bud Light
"Hack Job"		 A couple appears on a home makeover show called "Hack Job", discovering the only thing they have done to their kitchen was put a bucket of Bud Light on the counter.
Car Audi
"Old Luxury"		 Two people escape from a fancy prison.
Cameos: Kenny G
Car Chevrolet
"Elderly Home"		 People in an elderly home try to figure out a Chevy commercial.
Car Chevrolet
"Miss Evelyn"		 Two guys narrate their idea for a Chevy Camaro commercial.
Car Chrysler 200
"Born of Fire"		 A narrator talks about how Detroit has its history, but it should be respected like any other town. Rapper Eminem is driving through Detroit in his Chrysler, until he reaches the Fox Theatre. He concludes that, "This is the Motor City, and this is what we do." The song "Lose Yourself" by said artist is playing throughout the commercial. The commercial is two minutes long, and one of the longest commercials in Super Bowl history. The ad received critical acclaim.
Car Ford
"Race"		 Six people prepare to race in their Fords.
Car Volkswagen
"Black Beetle"		 A computer-generated black beetle runs fast, as it is referencing the new Volkswagen model.
Car Volkswagen
"The Force"		 A kid dressed as Darth Vader tries the Force on random objects, but fails. When his father comes home in his Volkswagen, the kid tries to use the Force to start the engine. He succeeds, or so he thinks. This was voted #9 on YouTube's Top 10 Videos of 2011.
Film Captain America: The First Avenger TV promo.
Film Cowboys & Aliens TV promo.
Film Pirates of the Caribbean: On Stranger Tides TV promo.
Film Thor TV promo.
Film Transformers: Dark of the Moon TV promo.
Food Doritos
"Love"		 A man goes around the office with a creepy obsession for Doritos.
Food Doritos
"Teasing"		 A boyfriend teases his girlfriend's dog by waving Doritos around from the inside of a glass door. Instead of the dog running into the door, the dog crashes through the door, squishing the man.
Soft drink Pepsi
"Love Hurts"		 A wife keeps putting down her husband's spirits. When the husband thinks his wife will be mad that he is drinking PepsiMax, she too is drinking PepsiMax. When the man then spots a hot jogger, the woman accidentally knocks out the woman with her can.
Store Best Buy
"Upgrades"		 Ozzy Osbourne tries to shoot a Best Buy commercial for 4G phones, but the G keeps getting upgraded. Pretty soon, Osbourne is replaced by Justin Bieber.
Cast: Ozzy Osbourne, Justin Bieber, Sharon Osbourne, Jack Osbourne

2012 (XLVI)

Product Type Product/ Title Plot/Notes
Beer Bud Light
"Factory"		 A factory is working on the new Bud Light Platinum.
Beer Budweiser
"The End of Prohibition"		 The reactions of a town at the end of Prohibition are shown
Beer Budweiser
"Eternal Optimism"		 Various moments in 20th Century history are shown, all accompanied by people drinking Budweiser.
Candy M&M's
"Just My Shell"		 At a party, a brown-shelled M&M is mistaken for being naked. As a result, the red M&M tears off its skin and dances to "Sexy and I Know It" by LMFAO.
Car Audi
"Vampire Party"		 A group of vampires are having a party in the woods. The vampire in charge of drinks (blood types) arrives in his Audi. The bright lights of the car kills all of the vampires, with him wondering where everyone went afterwards.
Car Chrysler
"Halftime in America"		 Clint Eastwood recounts how the automotive industry survived the Great Recession.
Car Fiat
"Seduction"		 A man walks through a street to discover a beautiful woman (Catrinel Menghia) standing on a parking space, who proceeds to approach and seduce him, when successfully doing so he then discoved he was about to kiss a Fiat 500 Abarth.
Cast: Catrinel Menghia
Car Hyundai
"Cheetah"		 Two men try to see which is faster: a cheetah or a Hyundai. Once the cheetah is released, it starts to instead chase after its cage handler.
Film Act of Valor TV promo.
Film The Avengers TV promo.
Film Battleship TV promo.
Film John Carter TV promo.
Film The Lorax TV promo.
Soft drink Pepsi
"The King's Court"		 People in the Middles Ages try to entertain their king (Elton John) for a Pepsi. While the first person fails, a mysterious person (Season 1 X Factor winner Melanie Amaro) wins the Pepsi by singing Aretha Franklin's "Respect"." After she wins, she overthrows the king and gives Pepsi to all the town.
Cast: Elton John, Melanie Amaro, Flavor Flav
Store Best Buy
"Phone Innovators"		 An ad featuring the creators of the cameraphone, Siri, and the first text message. The creators of Words with Friends also appear parodying the incident involving Alec Baldwin playing the game on an airplane.

2013 (XLVII)

Product Type Product/ Title Plot/Notes
Car Audi
"Prom"		 A guy getting ready for the prom. Drives his mom's Audi to the prom.
Truck Dodge Ram
"So God Made a Farmer"		 Portions of the speech by Paul Harvey are played over a background of farming activities in the United States.
Film Fast and Furious 6 TV promo.
Film Iron Man 3 TV promo.
Film Oz the Great and Powerful TV promo.
Film Star Trek Into Darkness
Food Wonderful Pistachios Psy does his "Gangnam Style" dance to promote pistachios.[12]

2014 (XLVIII)

Product type Advertiser/Product Title Plot/Notes
Beer Budweiser "Puppy Love" .
Car Audi "Doberhuahua" .
Car accessories WeatherTech "You Can't Do That" .
Food Doritos "Time Machine" A child scams a neighbor into giving him his bag of Doritos, by claiming he had built a time machine powered by them.
Store RadioShack "The '80s Called" A RadioShack store is cleared out by several 1980s pop culture icons.[13]

2015 (XLIX)

Product type Advertiser/Product Title Plot/Notes
Adhesives Loctite "Positive Feelings" People dancing with Loctite fanny packs.[14]
Antifungal medication Jublia "Tackle It" Antifungal topical.[15]
Beer Budweiser "Lost Dog" A little yellow labrador gets lost and finds his way home.[16]
Beer Bud Light "Coin" As part of the beer's ongoing "Up for Whatever" campaign, a randomly-chosen person plays a life-sized version of Pac-Man.[17]
Candy Skittles "It Will be Settled" A town settles their disputes with arm wrestling contests.[18]
Candy Snickers "The Brady Bunch" In The Brady Bunch episode, a hungry Marcia (Danny Trejo) is stressing out and "her" parents settle her down with a Snickers bar.[19]
Car BMW "Newfangled Idea" No one knew how big the Internet would become, as shown in a 1994 clip of Today show hosts Katie Couric and Bryant Gumbel. 21 years later, the two are in an all-electric BMW i3, which is made in a wind-powered factory.[15]
Car Chevrolet "Super Bowl Blackout" The screen goes blank and then asks what if you lost TV service and your screen went black as the game started, and that its latest vehicle has Wi-Fi ability.[20]
Car Dodge "Wisdom" Centenarians give advice about life, as the car company celebrates its 100th anniversary.[15]
Car Fiat "The Fiat Blue Pill" A husband loses his blue pill, which bounces around town until it lands in a Fiat 500, making the car slightly bigger.[21]
Car Jeep "Beautiful Lands" Advertisement for the Jeep Renegade, done to the song "This Land Is Your Land", and applied to lands all over the world.[22]
Car Lexus "Let's Play" A miniature model of the Lexus RC 350 shows off some drift parking techniques, followed by a full-size model.[15]
Car Kia Motors "The Perfect Getaway" Pierce Brosnan is pitched a movie role where he drives a Kia Sorento up a snow-covered mountain road but instead of action-adventure mission with snipers, tanks, and explosions, he encounters animals and safe drive.[23]
Car Mercedes-Benz "Fable" A retelling of The Tortoise and the Hare where the tortoise drives a Mercedes-AMG GT.[24]
Car Nissan "With Dad" A race car driver balances his work life and his family. First public appearance of Nissan GT-R LM Nismo.[25][26][27]
Car Toyota "How Great I Am" Footage of Paralympian snowboarder and Dancing with the Stars competitor Amy Purdy juxtaposed with an audio promo by Muhammad Ali.[15]
Car Toyota "My Bold Dad" The aspects of being a dad.[15]
Car accessories WeatherTech "America At Work" The American company makes car floor mats.[15][28]
Credit card Discover "Surprise" A guy contacts his service representative when he learns that he can get his credit score, which is good because he does not like surprises. He then opens the door and sees a screaming goat in his apartment.[29]
Feminine care products Always "Like a Girl" A new look at the phrase of doing things "like a girl".[15][30]
Film Avengers: Age of Ultron   TV promo.[31]
Film The Divergent Series: Insurgent   TV promo.[31]
Film Fifty Shades of Grey   TV promo.[31]
Film Furious 7   TV promo.[31][32]
Film Jurassic World   TV promo.[31]
Film Minions "Super Fans" TV promo. The Minions are shown to enjoy the game with their own ways.[31][33]
Film Pitch Perfect 2   TV promo[31]
Film Ted 2   TV promo. Tom Brady is featured in the movie.[31][34]
Film Terminator Genisys   TV promo.[31]
Film Tomorrowland   TV promo.[15][31]
Food Avocados From Mexico "First Draft Ever" Doug Flutie and Jerry Rice provide color commentary on the first ever draft over animals and plants.[35]
Food Doritos "Middle Seat" An airline passenger tries not to let the seat next to him be occupied. / Winner in the Doritos "Crash the Super Bowl" contest.[36][37]
Food Doritos "When Pigs Fly" A boy creates a contraption that allows pigs to fly so he can get some Doritos. / Runner-up in the Doritos "Crash the Super Bowl" contest.[36][37][38]
Food McDonald's "Pay With Lovin'" A McDonald's restaurant accepts alternatives to money such as compliments, silly dances, and calling mom.[15][18]
Gaming Clash of Clans "Revenge" Liam Neeson plans to avenge his loss in the game.[39][40]
Gaming Game of War: Fire Age "Who I Am" Kate Upton's character leads her troops against an invading army.[41]
Insurance Esurance "Sorta Pharmacy" A woman gets service by "Sorta Greg" (Bryan Cranston), an eccentric pharmacist.[15]
Insurance Esurance "Sorta Your Mom" A student is picked up from school by a badly-driving woman who claims to be "sorta your mom" (Lindsay Lohan).[42]
Insurance Nationwide "Boy" A boy talks about not being able to do things like ride a bike or other childhood activities because he died from an accident.[43]
Insurance Nationwide "Invisible Mindy" Mindy Kaling concludes that based on how she's been treated by insurance companies, she might actually be invisible.[15]
Lingerie Victoria's Secret   Footage of model shoots from the past 18 months.[44]
Phone Sprint "Super Apology" A caption-styled ad with curse words changed with pictures of the screaming goat and a donkey.[15]
Phone T-Mobile "#KimsDataStash" Kim Kardashian asks viewers to help save the data from cell phone service packages so that she can be seen in action.[18][45][46]
Phone T-Mobile "One Upped" Chelsea Handler and Sarah Silverman try to one-up each other when they use Wi-Fi calling.[47][48]
Phone accessory Mophie "All-Powerless" Weird things happen around the world because God's smartphone battery runs out.[15]
Service No More "30 Second" A woman places a call to 911 pretending to order a pizza but is actually calling for help from domestic abuse.[18]
Service Weight Watchers "All You Can Eat" After being inundated with food ads, it is time to make plans.[15][49]
Shoes Skechers "Hall" Pete Rose talks about being in the Hall and walking in his Skechers shoes. It turns out the Hall is in his own house and he even is not supposed to be in there.[15]
Skincare products Dove+Men "Real Strength" Video clips of kids of various ages calling out for their dads.[15][18][50][51]
Soft Drink Coca-Cola "Make It Happy" A spill of the drink in a data center causes Internet bullying messages to transform into positive messages.[15][18]
Software TurboTax "Boston Tea Party" The British work a deal to call off the American Revolution by stating that filing taxes would be free.[52]
Technology Microsoft "Braylon O'Neill" A boy with two prosthetic legs is able to play sports and have a life.[15]
Website Wix.com "It's That Easy" 5 former NFL stars start new careers with the help of website builder Wix.com.[15]
Website GoDaddy.com "Working" A guy misses the Super Bowl party so he can work on his e-business.[15]
Website Squarespace "Om" Jeff Bridges hums "Om" next to a sleeping couple, and advertises his website that he built with Squarespace.[15]

2016 (50)

Product type Advertiser/Product Title Plot/Notes
Beer Bud Light "Bud Light Party" Amy Schumer and Seth Rogen form a political party.[53]
Car Jeep "4x4ever" [54][55]
Car Jeep "Portraits" In honor of the brand's 75-year anniversary, a montage of portraits of famous Jeep owners and users is presented.[55]
Car Hyundai Genesis "First Date" A father (Kevin Hart) lets his son borrow his Hyundai Genesis for his first date, but follows him around using the vehicle's tracking system, culminating with him using an actual helicopter to track him.[56]
Car Honda Ridgeline "A New Truck to Love" A herd of sheep sing Queen's "Somebody to Love", while the truck bed audio system of the new Ridgeline is demonstrated.[56]
Car accessories WeatherTech "Resources" Highlights the manufacturing process and the employees who produce WeatherTech products.[57]
Clothing Marmot "Love the Outside" A camper hangs outdoors with a marmot, and is slapped in the face when he attempts to kiss it.[58]
Food Doritos "Ultrasound" A pregnant woman's newborn child shares her husband's fondness for Doritos.
Food Doritos "Doritos Dogs" A group of dogs evade a supermarket's "no dogs" policy to reach a Doritos display.
Food Heinz "Weiner Stampede" A pack of weiner dogs, dressed like hot dogs, run in slow motion towards humans in Heinz Ketchup and Mustard bottle costumes.[56]
Food Skittles "Portrait" Steven Tyler is presented with a living portrait of himself made from Skittles, which explodes after trying to sing a high note in "Dream On".[59]
Film 10 Cloverfield Lane TV trailer.
Film Deadpool TV promo.
Film Independence Day: Resurgence TV trailer.
Film Jason Bourne TV trailer.
Film The Jungle Book TV trailer.
Film The Secret Life of Pets TV trailer.
Film Teenage Mutant Ninja Turtles: Out of the Shadows TV trailer.
Film X-Men: Apocalypse TV trailer.
Game The Pokémon Company "Train On" Honors the 20th anniversary of the Pokémon franchise.[60]
Phone T-Mobile "Drop The Balls" In reference to his incorrect announcement of the winner of Miss Universe 2015, Steve Harvey apologizes for an error in a Verizon Wireless ad because T-Mobile had doubled the size of its LTE network in the past year.[61]
Phone T-Mobile "Restricted Bling" Executives from a cellphone provider interrupt Drake filming his music video for "Hotline Bling", seeking "improvements" to its lyrics to reflect caveats and hidden fees.[62]
Toothpaste Colgate "Every Drop Counts" A water conservation PSA, encouraging people to turn off their faucets while brushing their teeth.[63]
Soft drink Mountain Dew Kickstart "Puppymonkeybaby" As a parallel to Mountain Dew Kickstart being a combination of three "awesome" things, a hybrid of a puppy, monkey, and baby is presented as another.[64]
Sports NFL "Super Bowl Babies Choir" A group of "Super Bowl Babies", who were all born within nine months of a Super Bowl having been won in their hometown, sing a football-themed version of Seal's "Kiss from a Rose".[65][66]

2017 (LI)

Product type Advertiser/Product Title Plot/Notes
Beer Bud Light "Ghost Spuds" In a parody of A Christmas Carol, the ghost of former Bud Light mascot Spuds MacKenzie helps a man learn the importance of hanging out with friends.[67][68]
Beer Budweiser "Born The Hard Way" A story of the founder of Anheuser-Busch, Adolphus Busch, who left Germany to start a brewery in St. Louis, Missouri.[69][70][71]
Beer Busch "BUSCHHHHH" The Busch Guy explains that Busch still has the "same great taste it's always had", as well as the same, seemingly never-ending sound.[72][73]
Building materials 84 Lumber "The Journey" A mother and daughter embark on a journey to emigrate from Mexico to the United States.[74][75] The version aired during the game was edited due to the political overtones of its conclusion, which depicts a border wall.[76][77]
Car Alfa Romeo "Dear Predictable" [55][78]
Car Alfa Romeo "Mozzafiato" [78]
Car Alfa Romeo "Riding Dragons" [78]
Car Audi "Daughter" A father (George Clooney) monologues as his daughter wins a soapbox derby race, wondering if he should tell her that about how "that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she meets?"[79]
Car Buick N/A Cam Newton joins a peewee football team.[80]
Car Kia Niro "Hero's Journey" Melissa McCarthy gets injured in various ways whilst trying to protest various environmental causes.[80][81][82]
Car Lexus LC "Man and Machine" Freestyle dancer Lil Buck performs a routine to Sia's "Move Your Body" inspired by the "human-like movement" of the Lexus LC. The ad also launched the Lexus brand's new tagline, "Experience Amazing".[83][84]
Cleaner Mr. Clean "Cleaner of Your Dreams" A woman dances with Mr. Clean as they clean a house together, but she is actually daydreaming.[85]
Film Baywatch N/A TV promo.[86]
Film The Fate of the Furious N/A TV trailer.[87]
Film Ghost in the Shell N/A TV trailer.[88]
Film Guardians of the Galaxy Vol. 2 N/A TV trailer.[86]
Film Logan "Grace" TV trailer.[80]
Film Pirates of the Caribbean: Dead Men Tell No Tales N/A TV trailer.[86]
Restaurant Buffalo Wild Wings "The Conspiracy" Brett Favre learns what is responsible for all of his interceptions.[80]
Tax preparation TurboTax "Humpty Hospital" Hospitalized after falling off a wall whilst doing his taxes (an event whose aftermath was seen in a prequel ad aired during the AFC Championship Game), Humpty Dumpty asks questions to a TurboTax advisor using its mobile app.[89][90]
Technology Intel "Brady Everyday" Tom Brady's personal life is presented with 360-degree instant replay technology.[91]
TV series 24: Legacy (Fox) N/A Promo[92]
TV series Empire (Fox) N/A Promo[92]
TV series Genius (National Geographic) N/A Albert Einstein (Geoffrey Rush) plays a short medley of songs on violin, including Lady Gaga's "Bad Romance" (the ad aired immediately following the Super Bowl LI halftime show featuring her).[92]
TV series Shots Fired (Fox) N/A Promo[92]
TV series Stranger Things (Netflix) N/A Season 2 promo.[86]
TV series The Handmaid's Tale (Hulu) "My Name Is Offred" TV promo.[80]
Video games Nintendo Switch "Switch and Play" A showcase of launch titles for the upcoming video game console, including most prominently, The Legend of Zelda: Breath of the Wild.[93][94][80]
Website Airbnb "We Accept" Presents a pro-multiculturalism message. Airbnb and its co-founder Brian Chesky have been a vocal opponent of Executive Order 13769 (which briefly barred residents of certain Muslim-populated countries from entering the United States).[95]
Web hosting Squarespace "Calling JohnMalkovich.com" John Malkovich complains to someone that had already taken the domain name "JohnMalkovich.com".[80]
Web hosting Wix.com N/A A chef creates a website for his bistro, unaware that two people (Gal Gadot and Jason Statham) are fighting inside it.[96]
Wireless Sprint "No Need For Extreme Measures" A person drops a car to fake his own death in order to cancel his contract with Verizon Wireless and switch to Sprint.[97]
Wireless T-Mobile "#BagOfUnlimited" Martha Stewart and Snoop Dogg explain an unlimited data plan using cannabis-related double entendres.[98]
Wireless T-Mobile "#NSFWireless" Kristen Schaal suggestively speaks with a Verizon Wireless customer service agent on the phone.[99]
Wireless T-Mobile "#Punished" Kristen Schaal enjoys being "punished" with the "pain" of Verizon Wireless' hidden fees and charges, which is said to be "fine, if you're into that sort of thing."[97][98][100]
Wireless T-Mobile "#UnlimitedMoves" Justin Bieber presents a history of touchdown celebrations.[97][98][101]

2018 (LII)

Product type Advertiser/Product Title Plot/Notes[102][103][104]
Airlines Turkish Airlines "Five Senses" Dr. Oz talks about discovering the world using the five senses.[105][106][107]
Beer Budweiser "Stand by You" A Budweiser employee who is working at Anheuser-Busch's Cartersville brewery gets called to work to donate canned water for disaster relief. The ad used real employees who worked at the brewery.[108][109]
Beer Bud Light "Ye Olde Pep Talk" A medieval king tries to motivate his small villager army who is vastly outnumbered, until he brings up the fact that they are out of Bud Light and that the enemy has cases of them.[110]
Beer Bud Light "The Bud Knight" The big battle is interrupted by the Bud Knight, who is on his own quest.[110][111]
Beer Michelob Ultra "The Perfect Fit" Chris Pratt prepares for his acting gig as a spokesman.[112][106]
Beer Michelob Ultra "I Like Beer" Chris Pratt sings "I Like Beer" (a song by Tom T. Hall, covered by Jon Pardi) along with a bunch of people working out.[106][113]
Candy M&M's "Human" Red M&M picks up a magic penny on the ground and uses a wish to transform into a human (Danny Devito).[114]
Car accessories WeatherTech "American Factory" The building of a WeatherTech factory in the U.S. is shown.[106]
Car Ram Trucks "Built to Serve" Martin Luther King Jr. speaks about the virtues of serving others.[106][115][116]
Car Ram 1500 "Icelandic Vikings" Vikings drive a Dodge Ram and their boat into Minneapolis to the tune of Queen's "We Will Rock You", only to turn around when they find out their team is not playing.[106][117]
Car Hyundai "Hope Detector" Hyundai owners that attended the Super Bowl Experience are brought aside to meet cancer patients who were helped by Hyundai's donations to cancer research.[106]
Car Jeep Wrangler "Anti-Manifesto" As a Wrangler drives through a river, a narrator explains that this particular commercial would not feature "grandiose speeches and big declarations", and would instead be an "anti-manifesto".[106][118]
Car Jeep Wrangler Rubicon "Jeep Jurassic" Jeff Goldblum re-lives driving in Jurassic Park[106][119]
Car Jeep Cherokee "The Road" [106][120]
Car Kia Stinger "Feel Something Again" An old Steven Tyler rewinds time by driving his Kia backwards on a race track. Features race car driver Emerson Fittipaldi[121][122][106]
Car / Film Lexus LS 500 F Sport, Black Panther "Long Live the King" After defeating an opponent to secure an item, the Black Panther follows a Lexus LS 500 F Sport and jumps through its sunroof where he transforms back to T'challa.[109][106]
Car Toyota "Good Odds" Follows the odds of a paralympic skier of winning a gold medal, with the odds being reduced bit by bit as the woman grows and trains, and eventually reveals to be gold medalist Lauren Woolstencroft.[106][123][124]
Car Toyota "Mobility Anthem" Some motorized wheelchairs and other devices to help people get around, including a flying car.[106][125]
Car Toyota "One Team" A priest, a rabbi, and an imam carpool to the game together.[106]
Cleaner Febreze "The Only Man Whose Bleep Doesn't Stink" Dave's family and friends remark that Dave's Bleep doesn't stink.[109]
Drink Stella Artois and Water.org "Taps" Matt Damon asks that if 1% of the people watching the ad buy the beer, the company will give clean water to one million people for five years.[112]
Film Avengers: Infinity War N/A TV trailer[126]
Film The Cloverfield Paradox (Netflix) N/A TV trailer[126] The film became available on Netflix immediately following the conclusion of the game.[127]
Film Mission: Impossible – Fallout N/A Trailer[126]
Film Skyscraper N/A TV trailer[126]
Film Solo: A Star Wars Story N/A TV promo[121]
Food Avocados From Mexico "#GuacWorld" A utopian society sealed from the rest of the world realize that their tortilla chips for their guacamole are outside.[106][128][129]
Food Jack in the Box "Jack vs. Martha" Jack interrupts Martha Stewart's show in order to show off his newest creations. Martha then challenges Jack, pulling his nose off.[130]
Food Kraft Foods "Family Greatly" Kraft assembles a montage of photos and videos from families celebrating game day.[131][132]
Food Pringles "Wow 2018" Bill Hader and other actors remark about stacking different flavored Pringles.[109][133][134]
Food Wendy's "Iceberg" Wendy's slams McDonald's for using flash-frozen beef patties, likening being frozen to the iceberg and the Titanic.[106][135]
Food / Drink Doritos and Mountain Dew "Doritos Blaze vs. Mtn Dew Ice" Peter Dinklage and Morgan Freeman perform a lip-sync rap battle with Dinklage lip-syncing to a Busta Rhymes performed verse of Chris Brown's "Look at Me Now" and Freeman to "Get Ur Freak On" by Missy Elliott[136][137]
Headphones Monster N/A A guy on the subway (RiceGum) is inspired by Iggy Azalea to create a new set of Monster headphones. Also features Joe Perry, Joey Fatone, Yo Gotti and others.[138]
Investments E-Trade "This Is Getting Old" Shows a number of senior citizens who are still trying to do physically active jobs because they don't have enough to retire. Played to "Day-O (The Banana Boat Song)"[106][139]
Laundry detergent Persil "Game-time Stain-time" The Professional steps out of a big screen to clean a guacamole stain off a viewer's shirt.[140][106][141][142]
Laundry detergent Tide "It's a Tide Ad" David Harbour examines several typical types of commercials one would see during the Super Bowl, only to reveal that they're all actually Tide ads.[143][106][144] It's a Tide Ad was awarded with the prestigious Grand Prix award in the section Film Lions at the Cannes Lions International Advertising Festival in June of the same year, The Tide campaign also won a Titanium Lion, recognizing work that advances and expands the creative industry.
Laundry detergent Tide "It's Another Tide Ad" The Old Spice Guy (Isaiah Mustafa) is interrupted when his ad suddenly becomes a Tide ad.[144]
Laundry detergent Tide "It's Yet Another Tide Ad" A Budweiser Clydesdale commercial, and the Mr. Clean commercial from the previous game are both hijacked into Tide ads.[144]
Laundry detergent Tide "It's Yet Another Tide Ad, Again" A woman playing tennis hurts her back, so David Harbour arrives and pitches Tide detergent.[144]
Loans Rocket Mortgage "Translator" Keegan-Michael Key helps translate for people the words of a hair stylist, a waiter, Big Sean's rap music and a loan officer.[106][145][145]
Retail Groupon "Who Wouldn't" Tiffany Haddish talks about how using Groupon supports local businesses.[146][109][147]
Shoes Skechers "First Class for your Feet" Howie Long gets a seat upgrade.[148][149]
Soft drink Coca-Cola "The Wonder of Us" People of various cultures read lines from a poem about a Coke for them.[112]
Soft drink Diet Coke "Groove" Actress Hayley Magnus tries the Diet Coke Twisted Mango flavor, and can't help dancing afterwards.[106][150]
Soft drink Pepsi "This Is the Pepsi" Jimmy Fallon narrates about some of the celebrities who have appeared in Pepsi commercials, with footage of Britney Spears and Michael Jackson. Cindy Crawford re-creates her Pepsi drinking moment, and her teenage son Presley Gerber appears. Kyrie Irving appears as Uncle Drew, and Jeff Gordon also appears.[112][151] This was the lead-in commercial to the halftime show.
Sports 2018 Winter Olympics (NBC) "Best of U.S.: Lindsey Vonn" Skier Lindsey Vonn prepares for the 2018 Winter Olympics. Other ads for Chloe Kim, Mikaela Shiffrin, Nathan Chen, and Shaun White were prepared.[152][153] Shaun White's ad was the first ad played after the game ended.
Sports 2018 Winter Olympics (NBC) N/A A number of promotions by NBC for their Olympic coverage.
Sports NFL "Touchdown Celebrations to Come" After multiple teaser ads, Eli Manning and Odell Beckham Jr. re-create an iconic scene from Dirty Dancing.[106][121]
Sports NFL "Next Season Starts Now" Featuring Jalen Ramsey, Marquette King, Devonta Freeman, Jared Goff, Stefon Diggs and Travis Kelce. [154]
Sports 2018 FIFA World Cup (Telemundo) "Telemundo ya prepara su mejor grito gol para Rusia 2018" Andrés Cantor lets out his signature goal call over footage from previous FIFA World Cups, ending with a mic drop.[155]
Tax preparation Intuit "Giant Skip Ad" A brief ad that discusses how people don't like to watch ads and want to skip it. Shows the characters from their CG-animated full short film "A Giant Story" which was posted in advance.[112][106][156]
Tax preparation TurboTax "The Noise in the Attic" A sheeted ghost in the attic approaches an open laptop where a representative talks about their tax software program.[106]
Tax preparation TurboTax "The Thing Under the Bed" Features CG-animated boogeyman talking about how easy it is to answer the questions in the software program.[106]
Technology Amazon "Alexa Loses Her Voice" When Alexa loses her voice, Amazon representatives tell their CEO Jeff Bezos that they have replacement voices ready, which turn out to be celebrities such as Gordon Ramsay, Cardi B, Rebel Wilson and others.[157][158]
TV series Castle Rock (Hulu) N/A TV promo[112]
TV series Good Girls (NBC) N/A TV promo
TV series Jesus Christ Superstar Live in Concert! (NBC) N/A TV promo
TV series Rise (NBC) N/A TV promo[159]
TV series This Is Us (NBC) N/A TV promo
TV series Today (NBC) N/A TV promo
TV series Tom Clancy's Jack Ryan (Amazon Prime) N/A Trailer[160]
TV series Unsolved: The Murders of Tupac & the Notorious B.I.G. (USA Network) N/A TV promo
TV series The Voice (NBC) "The Voice Super Commercial" Blake Shelton, Adam Levine, Alicia Keys and Kelly Clarkson do a country-styled video to promote the new season of The Voice.[161][162]
TV series Westworld season 2 (HBO) N/A TV promo[163][121]
Travel Tourism Australia "Dundee" A trailer for Dundee, a Crocodile Dundee reboot supposedly starring Danny McBride and Chris Hemsworth, reveals itself to be an ad for travel to Australia.[164]
Travel Universal Parks & Resorts "In Game"
a.k.a. "Peyton Manning: Vacation Quarterback"		 Peyton Manning and his family visit a Universal theme park.[112][106]
Video game Heroes Arena "Conquer Your Battles" [165][166]
Website Blacture "Be Celebrated" Fugee members talk about a new website that celebrates black excellence.[106][167]
Website Squarespace "Make It With Keanu Reeves" Keanu Reeves rides his motorcycle in the middle of a desert highway while standing on it as he cites lines from Will Power's "Adventures In Success".[168][106][169]
Website Wix.com "Rhett & Link" Internet YouTuber comedians Rhett and Link use Wix.com to create a website.[106][170]
Wireless Sprint "Evelyn" A doctor was analyzing Evelyn's artificial intelligence when she notices that his phone was under Verizon, causing other robots in the lab to laugh at him. He tells the Sprint guy he is switching because his "coworkers" made fun of him.[171][106]
Wireless Verizon Wireless "Remember the First Responders" 10-second clip after the halftime show where Justin Timberlake thanks the first responders.[106][172]
Wireless Verizon Wireless "Answering the Call" 60-second commercial slide montage of first responders in action.[106][172]
Wireless T-Mobile "Little Ones" Babies of various races look up to a camera where a woman's spoke tells them social messages.[106][115]

See also

References

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