RPA (Rubin Postaer and Associates)
 | |
| Private | |
| Founded | October 1986 |
| Headquarters | Santa Monica, CA |
Key people | Gerry Rubin, Larry Postaer |
Number of employees | 500 |
| Website |
www |
RPA is an American advertising and marketing agency headquartered in Santa Monica, California. It was founded in 1986 by Gerry Rubin and Larry Postaer and currently employs approximately 500 associates.[1] RPA has regional offices in Portland, Denver, Dallas, Chicago, Atlanta, Boston and Moorestown.[1]
Services include broadcast and print creative development, TV, print and radio planning and buying, Web development and interactive marketing, e-mail and mobile marketing, search marketing, strategic planning and research, DRTV, collateral development, sales training and event marketing.
RPA billed in excess of $1 billion in 2007.[2] RPA ranked fifth in revenue among U.S. independent advertising agencies in 2006, at $105.2 million (up 5.7% from 2005).[3]
Recent awards and recognitions
- 2009 Belding Sweepstakes Award, Honda Civic Musical road [4]
- 2009 Belding Bowl Awards, Acura MDX “Motion” commercial, Honda Fit Integrated Campaign, Honda Civic Musical road [4]
- 2008 "Gold" IAB MIXX Awards, Honda Certified Used Cars Custom Search Program, Honda Civic Tour: Panic at the Disco widget [5]
- 2007 Bronze Jay Chiat Planning Award [6]
- 2006 OMMA Creative Agency of the Year [7]
- 2006 Webby award Honoree [8]
- 2006 Google Marketing Machine (Agency of the Quarter/ Q4, 2005) [9]
- 2006 Yahoo! SearchLight Award [10]
- 2006 Yahoo! Big Idea Purple Chair [11]
- 2006 “Best in Show” IAB/Adweek (MIXX) Awards [10]
- 2006 “Gold” IAB/Adweek (MIXX) Awards [10]
- 2006 Creative Media Awards- Television [10]
- 2006 Creative Media Award- Search Marketing [10]
Notable campaigns
- Bugle Boy Jeans- TV Commercial that introduced the question: “Are those Bugle Boy Jeans you’re wearing?” [12]
- Honda Accord- An Accord hangs in a gallery like a painting.[13]
- Honda Odyssey- Launch campaign featuring pop artist Keith Haring [13]
- Vh1- Go Behind The Music TV and Internet campaign featuring Mick Jagger, Keith Richards, Mariah Carey, Pete Townshend and John Mellencamp.[14]
- Honda Odyssey- Commercials featuring the William Wegman Weimeraner dogs.[14]
- Honda Odyssey- Family lawyers argue over interior features in this spoof directed by the Coen Brothers, Joel and Ethan.[15]
- Honda- People who look like their Honda vehicles are showcased.[16]
- ampm convenience stores - Campaign centered around the slogan, “Too Much Good Stuff.” [17]
- Honda Element and Friends- Honda Element traits are likened to unusual animals.[18]
- Honda Element and Friends- Gil the Crab tries to save his job through mySpace.[19]
- Honda Civic Tour- Google Gadget featuring Fall Out Boy for 2007 Honda Civic Tour.[20]
References
- 1 2 According to RPA's website
- ↑ "Adage Data Center". Adage.
- ↑ "Adage Data Center". Adage.
- 1 2 "ThinkLA". ThinkLA.
- ↑ "MIXX Awards". MIXX Awards.
- ↑ "Brand Strategists Planning". Brand Strategists.
- ↑ "MediaPost". Mediapost.
- ↑ "Webby Awards". Webby Awards.
- ↑ "Ad Forum RPA". Adforum.
- 1 2 3 4 5 "Ad Forum RPA". Cnet.
- ↑ "Ad Forum RPA". RPA Press Release.
- ↑ "Gladwell" (PDF). Gladwell. Archived from the original on 2012-07-14.
- 1 2 "New York Times". New York Times.
- 1 2 "New York Times". New York Times.
- ↑ "New York Times". New York Times.
- ↑ "imedia connection". imediaconnection.
- ↑ "High Beam". High Beam.
- ↑ "imedia connection". imediaconnection.
- ↑ "Mediapost". Mediapost.
- ↑ "Mediapost". Mediapost.