Skechers
Current Skechers logo (1998–2014) (2014-present) | |
Public | |
Traded as |
NYSE: SKX (Class A) S&P 400 Component |
Founded | 1992 |
Founder | Robert Greenberg |
Headquarters | Manhattan Beach, California, U.S. |
Number of locations | More than 2,715 [1] |
Key people |
Robert Greenberg (Co-founder, CEO) Michael Greenberg (Co-founder, president) |
Products | Footwear, Apparel |
Revenue |
|
| |
Number of employees | 11,800 (Jan 2017)[2] |
Website | skechers.com |
Skechers USA Inc. is an American lifestyle and performance footwear company. Headquartered in Manhattan Beach, California, the brand was founded in 1992.[1] Now the third largest athletic footwear brand in the United States,[3] Skechers earned more than $4.16 billion in revenues during the 2017 fiscal year. As of January 2018, the company employed more than 11,800 people worldwide.[2]
History
Skechers was founded 1992. Skechers' early products were utility-style boots and skate shoes; the company has since diversified to include athletic and casual styles for men, women, and children,[4] as well as performance shoes.[1][5]
Products and advertising
The company offers two footwear categories: a lifestyle division that includes Skechers Memory Foam, the charity line BOBS and Relaxed Fit comfort shoes, and a performance division that includes Skechers GOrun and Skechers GOwalk footwear. Through licensing agreements, the company offers branded bags, watches, eyewear and additional merchandise.[1]
Skechers uses celebrity-driven advertising,[6] and has promoted its products with celebrities including recording artist Camila Cabello,[7] TV personality Brooke Burke-Charvet,[8] model and actress Kelly Brook,[9] former baseball player David Ortiz,[10] and football players Tony Romo and Howie Long.[11][12] The Skechers Performance Division has featured elite runner Meb Keflezighi,[13] and pro golfers Matt Kuchar, Brooke Henderson, and Wesley Bryan,[1][14] In 2014, Skechers signed an endorsement deal with musician Ringo Starr.[15][16]
Causes
Skechers launched its SKECHERS Foundation in 2010. Skechers and the Friendship Foundation host an annual walk to raise money for a nonprofit that helps connect special-needs students with their peers.[17][18]
Litigation
In 2012, Skechers agreed to settle a class action lawsuit for $40 million based on a U.S. Federal Trade Commission complaint that it had misled customers with its Shape-Ups ads.[19]
References
- 1 2 3 4 5 "SKECHERS Corporate Information". skx.com. Retrieved 2 January 2018.
- 1 2 3 4 "Skechers form 10-K, fiscal year ending December 31, 2017".
- ↑ "US Athletic Footwear Market Report". NPD Group. February 6, 2018.
- ↑ "History of Skechers U.S.A. Inc". fundinguniverse.com. Retrieved 11 September 2015.
- ↑ Shah, Alap. "Is Skechers Management Guidance Too Conservative?". Forbes. Retrieved 2018-07-13.
- ↑ "Stock: Skechers U.S.A. (SKX)". wikinvest.com. Retrieved 11 September 2015.
- ↑ Robin, Marci. "Camila Cabello Is Launching a Havana-Inspired Makeup Collection With L'Oréal". Allure. Retrieved 2018-07-13.
- ↑ "Brooke Burke-Charvet 'D'Lites' a Fan in New Skechers Spot". Retrieved 2018-07-13.
- ↑ "Kelly Brook turns up charm for Irish fans as she launches Skechers range". The Irish Sun. 2017-10-05. Retrieved 2018-07-13.
- ↑ "Big Papi Goes To Bat For Skechers". Retrieved 2018-07-13.
- ↑ "NFL Star Tony Romo and Wife Approve These Skechers Shoes That'll Get You Through Airport Security". Retrieved 2018-07-13.
- ↑ "How Did Skechers Afford That Super Bowl Buy?". Retrieved 2018-07-13.
- ↑ "Marathon Superstar Reups His Partnership With Skechers". Fortune. Retrieved 2018-07-13.
- ↑ "2018 PGA Merchandise Show: Skechers golf show review". Golf Channel. Retrieved 2018-07-13.
- ↑ "Skechers signs Ringo Starr".
- ↑ "Ringo Starr to Star in 2015 Skechers Ads". Billboard. Retrieved 2018-07-13.
- ↑ "SKECHERS Friendship Walk".
- ↑ "Skechers Pier to Pier Friendship Walk funds special student relationships". Daily Breeze. 2017-10-28. Retrieved 2018-07-13.
- ↑ Dina Elboghdady (2012-05-16). "Skechers agrees to $40 million settlement for claims about shoes' benefits". The Washington Post. Retrieved 2012-05-30.
External links
Wikimedia Commons has media related to Skechers. |