Super Bowl television ratings

This article is a historical list of television ratings for Super Bowl games. The Super Bowl, which is the National Football League (NFL)'s annual championship game, is frequently the most-watched television program in any given year in the United States.

Viewership by year

Television ratings by year

Date Super Bowl Network Average U.S. viewers
[note 1]		 Total U.S. viewers
[note 2][note 3]		 Household
rating		 18-49
rating		 $/30 Sec. Ad
[note 4]		 Ref(s)
Rating
[note 5]		 Share
[note 6]		 Rating
[note 7]		 Share
[note 8]
January 15, 1967 I CBS 26,750,000 51,180,000 22.6 43 N/A N/A $42,500 [1]
NBC 24,430,000 18.5 36 N/A N/A $37,500
January 14, 1968 II CBS 39,120,000 36.8 68 N/A N/A $54,500 [1]
January 12, 1969 III NBC 41,660,000 36 70 N/A N/A $55,000 [1]
January 11, 1970 IV CBS 44,270,000 39.4 69 N/A N/A $78,200 [1]
January 17, 1971 V NBC 46,040,000 39.9 75 N/A N/A $72,500 [1]
January 16, 1972 VI CBS 56,640,000 44.2 74 N/A N/A $86,100 [1]
January 14, 1973 VII NBC 53,320,000 42.7 72 N/A N/A $88,100 [1]
January 13, 1974 VIII CBS 51,700,000 41.6 73 N/A N/A $103,500 [1]
January 12, 1975 IX NBC 56,050,000 42.4 72 N/A N/A $107,000 [1]
January 18, 1976 X CBS 57,710,000 42.3 78 N/A N/A $110,000 [1]
January 9, 1977 XI NBC 62,050,000 44.4 73 N/A N/A $125,000 [1]
January 15, 1978 XII CBS 78,940,000 47.2 67 N/A N/A $162,300 [1]
January 21, 1979 XIII NBC 74,740,000 47.1 74 N/A N/A $185,000 [1]
January 20, 1980 XIV CBS 76,240,000 46.3 67 N/A N/A $222,000 [1]
January 25, 1981 XV NBC 68,290,000 44.4 63 N/A N/A $275,000 [1]
January 24, 1982 XVI CBS 85,240,000 49.1 73 N/A N/A $324,300 [1]
January 30, 1983 XVII NBC 81,770,000 48.6 69 N/A N/A $400,000 [1]
January 22, 1984 XVIII CBS 77,620,000 46.4 71 N/A N/A $368,200 [1]
January 20, 1985 XIX ABC 85,530,000 46.4 63 N/A N/A $525,000 [1]
January 26, 1986 XX NBC 92,570,000 48.3 70 N/A N/A $550,000 [1]
January 25, 1987 XXI CBS 87,190,000 45.8 66 N/A N/A $600,000 [1]
January 31, 1988 XXII ABC 80,140,000 41.9 62 N/A N/A $645,000 [1]
January 22, 1989 XXIII NBC 81,590,000 43.5 68 N/A N/A $675,000 [1]
January 28, 1990 XXIV CBS 73,852,000 39 67 N/A N/A $700,400 [1]
January 27, 1991 XXV ABC 79,510,000 41.9 63 N/A N/A $800,000 [1]
January 26, 1992 XXVI CBS 79,590,000 40.3 61 N/A N/A $850,000 [1]
January 31, 1993 XXVII NBC 90,990,000 45.1 66 N/A N/A [1]
January 30, 1994 XXVIII 90,000,000 45.5 66 N/A N/A $900,000 [1]
January 29, 1995 XXIX ABC 83,420,000 41.3 62 N/A N/A $1,150,000 [1]
January 28, 1996 XXX NBC 94,080,000 46 68 41.2 N/A $1,085,000 [1][2]
January 26, 1997 XXXI Fox 87,870,000 43.3 65 N/A N/A $1,200,000 [1]
January 25, 1998 XXXII NBC 90,000,000 44.5 67 N/A N/A $1,291,100 [1]
January 31, 1999 XXXIII Fox 83,720,000 40.2 61 36.4 N/A $1,600,000 [1][2]
January 30, 2000 XXXIV ABC 88,465,000 43.3 63 37.9 N/A $2,100,000 [1][2]
January 28, 2001 XXXV CBS 84,335,000 40.4 61 N/A N/A $2,200,000 [1]
February 3, 2002 XXXVI Fox 86,801,000 40.4 61 N/A N/A [1]
January 26, 2003 XXXVII ABC 88,637,000 138,500,000 40.7 61 N/A N/A [1][3]
February 1, 2004 XXXVIII CBS 89,795,000 144,400,000 41.4 63 N/A N/A $2,302,200 [1][4]
February 6, 2005 XXXIX Fox 86,072,000 41.1 62 N/A N/A $2,400,000 [1]
February 5, 2006 XL ABC 90,745,000 141,400,000 41.6 62 N/A N/A $2,500,000 [1][5]
February 4, 2007 XLI CBS 93,184,000 139,800,000 42.6 64 35.2 N/A $2,385,365 [1][2][6]
February 3, 2008 XLII Fox 97,448,000 148,300,000 43.1 65 37.5 N/A $2,699,963 [1][7][2]
February 1, 2009 XLIII NBC 98,732,000 151,600,000 42 64 36.7 N/A $3,000,000 [1][7][2]
February 7, 2010 XLIV CBS 106,476,000 153,400,000 45 68 38.6 N/A $2,800,000 [1][4][2]
February 6, 2011 XLV Fox 111,041,000 162,900,000 46 69 39.9 N/A $3,100,000 [1][4][8][2]
February 5, 2012 XLVI NBC 111,346,000 163,500,000 47 71 40.5 N/A $3,500,000 [1][8][2]
February 3, 2013 XLVII CBS 108,693,000 164,100,000 46.3 69 39.7 77 $4,000,000 [1][9][10]
February 2, 2014 XLVIII Fox 112,191,000 167,000,000 46.7 69 39.3 77 [11][12]
February 1, 2015 XLIX NBC 114,442,000 168,000,000 47.5 71 39.1 79 $4,500,000 [13][14][15]
February 7, 2016 50 CBS 111,864,000 167,000,000 46.6 72 37.7 79 $5,000,000 [9][16][17][18]
February 5, 2017 LI Fox 111,319,000 172,000,000 45.3 73 37.1 79 [19][20]
February 4, 2018 LII NBC 103,390,000 N/A 43.1 68 33.4 78 [21][22][23]

See also

Notes

  1. ↑ The average amount of U.S. viewers who were watching the game during the entire broadcast.
  2. ↑ The amount of U.S. viewers who watched at least some part of the game during the broadcast.
  3. ↑ From 1967-2002 and 2005 this number is unknown, so it is represented by the average viewers.
  4. ↑ The average amount of U.S. dollars it cost an advertiser to purchase a 30-second advertisement slot during the game's broadcast.
  5. ↑ The average percentage of U.S. households with a television set that were watching the game during the entire broadcast. As of the 2017–18 television season, a 1.0 rating is equivalent 1.196 million U.S. households.
  6. ↑ The average percentage of U.S. households with a television set in use that were watching the game during the entire broadcast.
  7. ↑ The average percentage of U.S. adults 18-49 who live in a household with a television set that were watching the game during the entire broadcast. As of the 2012–13 television season, a 1.0 rating is equivalent to 1.265 million U.S. adults 18-49.
  8. ↑ The average percentage of U.S. adults 18-49 who live in a household with a television set in use that were watching the game during the entire broadcast.

References

  1. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 Cancel Bear, The (1 February 2014). "Will 'Super Bowl XLVIII' TV Viewership Set A New Record? (Poll+ Ratings History)". TVbytheNumbers. Retrieved 10 October 2015.
  2. 1 2 3 4 5 6 7 8 9 "Ratings History (1967-present)". Sports Media Watch. Retrieved 2 February 2018.
  3. ↑ Kaplan, Don. "Super Duper Super Bowl Ratings". New York Post. Retrieved 4 February 2018.
  4. 1 2 3 Seidman, Robert (February 7, 2011). "Super Bowl XLV Breaks Viewing Record, Averages 111 Million Viewers". TV by the Numbers. Retrieved October 16, 2015.
  5. ↑ Cosgrove-Mather, Bootie. "Super Bowl Earns Super Ratings". CBS News. Retrieved 4 February 2018.
  6. ↑ La Monica, Paul. "CBS scores with Super Bowl ratings". CNN Money. Retrieved 4 February 2018.
  7. 1 2 "Super Bowl Gives NBC 42.0 Rating, Record 98.7 Million Viewers". Sports Business Daily. February 3, 2009. Retrieved October 16, 2015.
  8. 1 2 "Super Bowl Ad Cost: Rates For Commercials Climbs Through The Years". Huffington Post. January 25, 2013. Retrieved October 16, 2015.
  9. 1 2 Hagemann, Andie (February 8, 2016). "Super Bowl 50 most-watched program in TV history". NFL.com. NFL Enterprises, LLC. Retrieved February 11, 2016.
  10. ↑ "Sunday Final Ratings: Final Numbers for the 'Super Bowl'". TV by the Numbers. Retrieved 2 February 2018.
  11. ↑ O'Connell, Mitchell (February 3, 2014). "TV Ratings: Super Bowl XLVIII Is Most Watched in History With 112.2 Million Viewers". The Hollywood Reporter. Retrieved October 16, 2015.
  12. ↑ "Sunday Final Ratings: 'New Girl' & 'Brooklyn Nine Nine' Adjusted Up & Final Super Bowl Numbers (Updated)". TV by the Numbers. Retrieved 2 February 2018.
  13. ↑ Bibel, Sara (February 3, 2015). "Sunday Final Ratings: 'The Blacklist' Adjusted Down & Final Super Bowl Numbers". TV by the Numbers. Retrieved October 16, 2015.
  14. ↑ Breech, John (February 2, 2015). "Super Bowl 49 watched by 114.4M, sets U.S. TV viewership record". CBS Sports. Retrieved October 18, 2015.
  15. ↑ Baron, Steve. "Sunday Final Ratings: 'The Blacklist' Adjusted Down & Final Super Bowl Numbers". TV by the Numbers. Retrieved 2 February 2018.
  16. ↑ Brown, Maury (February 8, 2016). "Super Bowl 50 Posts Near-Record TV Ratings With 111.9 Million Viewers". Forbes. Retrieved February 11, 2016.
  17. ↑ Chiari, Mike (January 24, 2018). "Super Bowl Commercials 2018: Expectations, Rumors and Most-Hyped Movie Trailers". Bleacher Report. Retrieved January 25, 2018.
  18. ↑ Porter, Rick. "Sunday final ratings: Post-Super Bowl 'Late Show' adjusts down". TV by the Numbers. Retrieved 2 February 2018.
  19. ↑ Perez, A.J. (February 6, 2017). "Super Bowl LI viewership ranks among top five". USA Today. Retrieved July 20, 2018.
  20. ↑ Porter, Rick. "Final numbers for Super Bowl LI and '24: Legacy': Sunday final ratings". TV by the Numbers. Retrieved 2 February 2018.
  21. ↑ Porter, Rick. "Final numbers for Super Bowl LII and 'This Is Us': Sunday final ratings". TV by the Numbers. Retrieved 6 February 2018.
  22. ↑ "Super Bowl LII Draws 103.4 Million TV Viewers, 170.7 Million Social Media Interactions". Nielsen. Retrieved 1 March 2018.
  23. ↑ O'Connell, Michael (February 5, 2018). "TV Ratings: Super Bowl 2018 Pulls 103.4 Million, Least Viewers Since 2009". The Hollywood Reporter. Retrieved July 20, 2018.
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