Ceres Liner

Ceres Liner
A Yanson FB4J Ceres Liner 5446 heading to Candoni
Slogan "First In Service * Foremost In Fleet Maintenance"
Founded 1968
Headquarters Barangay Mansilingan, Bacolod, Negros Occidental
Service area Philippines (Negros and the rest of Visayas)
Service type Intercity coach service
Fleet 300+ (Hino Motors, Kinglong, Higer, Nissan Diesel, MAN, Isuzu, Yutong)
Operator Vallacar Transit Incorporated

Ceres Liner is a bus line under Vallacar Transit Inc., the largest public land transportation company in Bacolod, Negros Island of the Philippines.[1] It operates bus transport services from Bacolod and the whole Negros Island to other Visayan Islands such as Panay, Cebu, Bohol, Leyte and Samar.

History

The company was founded in 1968 by Ricardo B. Yanson and his wife, Olivia Villaflores Yanson, beginning with the purchase of one jeepney unit. This effort ultimately became a jeepney-assembly business. The then-jeepney line was named Ceres Motors (named after Yanson's youngest sibling, Ceres). In the early 1970s, the market was flooded with Ford Fieras; so the couple decided to diversify into a small bus line which plied the Bacolod City-Valladolid-La Carlota route (hence, Val-La-Car) and Ceres Motors became Ceres Liner.

By 1980, Ceres Liner had covered the whole Negros Island and in 1981, they ventured into Mindanao. They bought out Fortune Express and Bachelor Express, both Cagayan de Oro-based bus companies in 1985, and formed Rural Transit of Mindanao, while retaining the name of the latter, as one of the conditions of the contract of sale. In 2005, the conglomerate bought out Lilian Express Inc. and sister company Mary May Express, its fiercest business rival and became the dominant transit company in the island of Mindanao. In 2007, its buses pioneered travel through the Western Nautical Highway.

Bus terminals

Provincial destinations

The Bacolod South Terminal, also known as "Sambok".

Negros route network

[2] Economy fare

Two/non-stop and Air-conditioned

Iloilo route network

Economy fare and air-conditioned

Dumaguete Route Network

Economy fare and air conditioned

Cebu route network

Economy fare and air-conditioned

Cebu North Routes

Cebu South Routes

Metro Cebu Operations

Other information

  • Negrenses often substitute the word "bus" with "Ceres" because the company is a major monopolist in Negros, their home region.
  • Ceres Liner buses are painted yellow.
  • Cebu is the only place to have "Sugbo Transit" brand along with Ceres Liner.

Sports teams

Ceres Liner operates sports teams (notably football).

See also

References

  1. ↑ "Ceres deploys more buses in North". Sun.Star. September 11, 2005. Retrieved 2009-04-02.
  2. ↑
  3. ↑
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