Asiana Airlines

Asiana Airlines
아시아나항공
Asiana Hanggong
IATA ICAO Callsign
OZ AAR ASIANA
Founded 17 February 1988 (as Seoul Airlines)
Commenced operations 23 December 1988
Hubs
Focus cities
Frequent-flyer program Asiana Club
Alliance Star Alliance
Subsidiaries
Fleet size 82
Destinations 90 (inc. cargo)
Company slogan 아름다운 사람들(Korean)[1]
Parent company Kumho Asiana Group
Headquarters Osoe-dong, Gangseo-gu, Seoul, South Korea
Key people
  • Kim Soo-Cheon (김수천) (President & CEO)
Revenue Increase KRW 5,552 billion (2015)[2]
Employees 10,380 (2015)
Website www.flyasiana.com
Asiana Airlines
Hangul 아시아나항공
Hanja 아시아나航空
Revised Romanization Asiana Hanggong
McCune–Reischauer Asiana Hanggong

Asiana Airlines Inc. (Hangul: 아시아나항공; RR: Asiana Hanggong KRX: 020560; formerly Seoul Airlines) is one of South Korea's two major airlines, along with Korean Air. Asiana has its headquarters in Asiana Town building in Seoul.[3] The airline has its domestic hub at Gimpo International Airport and its international hub at Incheon International Airport (70 kilometres (43 mi) from central Seoul).

As a member of Star Alliance, it operates 14 domestic and 90 international passenger routes, and 27 cargo routes throughout Asia, Europe, North America, and Oceania.[4] As of December 2014, the company employs 10,183 people. The majority of Asiana's pilots, ground staff, and flight attendants are based in Seoul. Asiana Airlines is the largest shareholder in Air Busan, a low-cost regional carrier joint venture with Busan Metropolitan City. The airline also holds 100% share of Air Seoul, a subsidiary and its own low-cost carrier. Asiana is also currently an official sponsor of the South Korea national football team and The Presidents Cup 2015.

History

Asiana Airlines logo, 1988–2006
An Asiana Boeing 747-400 taxiing at Frankfurt Airport
An Asiana Airlines Airbus A321 wearing the old livery

Founding

Korean Air (associated with the Hanjin Group), which was privatized in 1969, had a monopoly on the South Korean airline industry until the establishment of Asiana in 1988.[5] Asiana's formation did not come about as a policy initiative favoring liberalized market conditions but rather because of pressure from other chaebols and interests who wanted to compete.[6] It was formed by the Kumho Asiana Group (formerly Kumho Group) and was originally known as Seoul Air International. Asiana was established on 17 February 1988 and started operations in December 1988 with flights to Busan. As of 2007 the airline was owned by private investors (30.53%), Kumho Industrial (29.51%), Kumho Petrochemical (15.05%), foreign investors (11.9%), Korea Development Bank (7.18%), and others (5.83%).[7]

Beginning regular service

Asiana began operations in December 1988, using Boeing 737 Classic aircraft, with flights to Busan and Gwangju. In 1989, Asiana began regular services to Jeju City, Gwangju, and Daegu and later the same year, Asiana began international chartered flights to Sendai in Japan. In 1990, Asiana began its first scheduled international services, to the Japanese cities of Tokyo, Nagoya, Sendai, and Fukuoka. In the same year, Asiana had nine Boeing 747-400s, ten Boeing 767–300s and eight Boeing 737–400s. In early 1991, Asiana began services to Bangkok, Singapore, Hong Kong and Taipei. Transpacific flights to Los Angeles began in December 1991 with a Boeing 747-400 Combi. Services to Vienna, Brussels, and Honolulu began in the mid-1990s. In 1993, Asiana began services to Ho Chi Minh City in Vietnam.

Expansion as global carrier and joining Star Alliance

Asiana Airlines has rapidly expanded since its establishment in 1988 to become a mid-sized global carrier with a current fleet of 85 aircraft. In December 1998, the airline operated an aircraft on behalf of the president of South Korea for the first time.[8] The airline was listed in KOSDAQ In December 1999. On 28 January 2003, the airline became a full Star Alliance member, expanding its worldwide network and global brand. In 2004, the airline added Airbus A330s and the Boeing 777-200ERs to its fleet, and expanded its routes into mainland China. Currently it provides international services to 71 cities in 23 countries on 91 routes, and domestic services to 12 cities on 14 routes. It also provides international cargo services to 29 cities in 14 countries on 28 routes by Asiana Cargo, the airline's freight division. In 2012, the airline had net sales of US$5.3 billion.[9]

New corporate identity

In February 2006, Asiana Airlines modernized its corporate identity for unification with those of other divisions of its parent company the Kumho Asiana Group. The names of the travel classes have changed from First Class, Business Class, and Economy Class to First, Business, and Travel classes respectively, and the colors of the travel classes have changed to yellow, blue and red for First, Business, and Travel Class, respectively. New uniforms were also created for the crew.[10]

Notable achievements

Asiana began to focus on being an environmentally friendly company in the mid-1990s and has put its efforts ever since in this regard, such as completely banning in-flight smoking and cigarette sales in 1995.[11] The company was awarded first in class certification by the International Organization for Standardization (ISO) for meeting criteria ISO 14001 in 1996.[11] In 2001, Asiana Airlines was recognized for being the "first environmentally friendly company within the service industry" by the South Korean Ministry of Environment.[11] Some of Asiana's other environmentally-minded programs include an emissions measurement and reduction system; reducing pollution from ground facilities; and partnering with the Rainforest Alliance for coffee served on board.[11]

On 17 February 2009, Air Transport World (ATW) awarded Asiana the "Airline of the Year" award, which is considered to be one of the most honorable awards in the airline industry.[12] In May 2010, Asiana Airlines was named the best airline in the world by Skytrax at the 2010 World Airline Awards.[13] Asiana came in second place behind Qatar Airways in 2011 and 2012.

Asiana Airlines is rated a "5 Star" airline by Skytrax.

Corporate affairs

The sign for Asiana Town (아시아나타운), the Asiana Airlines headquarters

The airline has its headquarters in Asiana Town (아시아나타운) in Osoe-dong, Gangseo-gu, Seoul.[3] The airline's head office moved from Hoehyeon-dong, Jung District to Asiana Town in Osoe-dong on 1 April 1998.[14]

Destinations

Asiana Airlines serves destinations on four continents with an Asian network that includes important cities in the People's Republic of China, Japan, Southeast Asia and Central Asia. The airline serves a number of gateway cities in North America and Europe while retaining a limited coverage of Oceania.

Asiana Cargo, the airline's only cargo subsidiary, also has a wide network, especially in Europe and the United States.

Asiana decided to launch Air Seoul, the airline's second subsidiary and its own low-cost carrier, based in Incheon International Airport, and transfer some of its unprofitable routes to the subsidiary from November 2016.[15]

Codeshare agreements

Asiana Airlines codeshares with the following airlines:[16]

Fleet

As of October 2018, the Asiana Airlines fleet consists of the following aircraft:[17]

Asiana Airlines fleet
Aircraft In service Orders Passengers Notes
P J S Y Total
Airbus A320-200 7 — — — — 159 159
Airbus A321-100 2 — — — — 200 200
Airbus A321-200 17 — — 12 — 159 171 One in Star Alliance livery.
12 162 174
— 195 195
Airbus A321neo — 25 TBA Deliveries from 2019.[18]
Airbus A330-300 15 — — 30 — 245 275
260 290
Airbus A350-900 6 15 — 28 36 247 311 Deliveries to 2025.[19][20]
Order with 10 options.[21]
Airbus A350-1000 — 9 TBA
Airbus A380-800 6 — 12 66 — 417 495
Boeing 747-400 2 — 10 24 — 364 398
Boeing 767-300 7 — — 15 — 235 250 One in Star Alliance livery.
— 270 270
— 290 290
Boeing 777-200ER 9 — — 22 — 278 300
24 277 301
24 278 302
Asiana Cargo fleet
Boeing 747-400BDSF 7 —
Cargo
 Converted from passenger aircraft
Boeing 747-400F 4 —
Cargo
Boeing 767-300ERF 1 —
Cargo
Total 83 49

Retired fleet

The company has previously operated the following aircraft:[22]

Asiana Airlines retired fleet
Aircraft Total Introduced Retired Replacement Notes
Boeing 737-400 26 1988 2013 Airbus A320 family
Boeing 737-500 7 1992 2008
Boeing 747-400M 6 1991 2017 Airbus A350 After retired, all fleets were converted into freighter.
Boeing 767-300ER 9 1991 2006 Airbus A330-300

In-flight services

Old Business Class on a Boeing 777
On-board meal in Business Class

Asiana Airlines offers five classes of services – First Suite class, First Class, Business Smartium class, Business class and Travel (economy) class. Seat configurations and in-flight entertainment systems vary by the type of the aircraft and its operating routes[23]

First Suite class is offered on A380-800, which is serviced on routes to Los Angeles, New York City, Sydney, and Frankfurt.[24] Old First Class is available on B747-400s. Both First Suite and old First Class were available on Boeing 777s, but was later removed in favor of a two-class configuration. Passengers in these classes are offered pajamas, souvenirs and "amenity kits" containing items such as skin cream, toothpaste, eye shades and earplugs. A passenger can pre-order in-flight meals 48 hours prior to departure. First class seats are equipped with personal AVOD systems.

Besides those routes, most of Asiana's international flights offer two type of classes – business smartium class or business class as the highest class, and travel class, without first class. Some of the short-length international flights and charter flights are operated by mono-class basis, as well as all of the airline's domestic flights. Business Smartium Class is installed on B777-200ER, and Business Class is installed on B767 and A330, but some of the A330 is equipped with newly-furbished cocoon seats. Most of Asiana's Travel class seats also have television or video systems. AVOD is installed on many of the aircraft, and business class is fully equipped with new AVODs. In-flight entertainment systems are not offered on domestic routes, which consist of flights of an hour or less.

Asiana offers two in-flight magazines, Asiana (a travel magazine) and Asiana Entertainment.

Frequent-flyer program

Asiana Club is Asiana Airline's frequent-flyer program, formerly Asiana Bonus Club. Asiana Club has five tiers: Silver, Gold, Diamond, Diamond Plus and Platinum.[25] To acquire or maintain each tier, members are required to accrue 0, 20000, 40000, 100000 miles in two calendar years from the 'reference date'. Status miles are based on 'On-board mileage', which includes miles accumulated by traveling with Asiana Airlines or Star Alliance airlines. Also, members can accrue miles by flying 'partner airlines' such as Qatar Airways. Miles accumulated in the program entitle members to bonus tickets, class upgrades and other products and services such as dining at Outback Steakhouse.[26]

Partners

Asiana Club Miles can be collected on all flights operated by Star Alliance member airlines, as well as Air Astana, Qatar Airways and Etihad Airways.[27]

Marketing

Asiana has endorsement deals with the following:

Accidents and incidents

NTSB investigators looking at the fuselage of Asiana Airlines Flight 214 after it crash-landed in San Francisco (July 2013)

See also

References

  1. ↑ "개요 < 아시아나항공 소개 < 회사소개 - 아시아나항공". Flyasiana.com. Archived from the original on 21 December 2016. Retrieved 28 December 2016.
  2. ↑ "Asiana Airlines Sustainability Report 2015" (PDF). Asiana Airlines. Archived from the original (PDF) on 23 September 2016. Retrieved 30 August 2016.
  3. 1 2 "Home Archived 17 September 2010 at the Wayback Machine.." Asiana Airlines. Retrieved 13 September 2010. "Address : Asiana Town, P.O.Box 98 47 Osoe-dong, Gangseo-gu, Seoul, Korea." Address in Korean Archived 22 November 2010 at the Wayback Machine.: "주소 서울특별시 강서구 오쇠동 47번지 아시아나 타운." Map in Korean Archived 20 September 2010 at the Wayback Machine., Direct image link to map Archived 2 January 2010 at the Wayback Machine.
  4. ↑ "For foreigners residing in Korea Archived 25 July 2009 at the Wayback Machine.." Asiana Airlines. Retrieved 28 December 2010.
  5. ↑ Bamber, Greg J.; et al. (2009). Up In the Air: how airlines can improve their performance by engaging their employees. Ithaca, New York: Cornell University Press. pp. 51–52. ISBN 978-0-8014-4747-1. Retrieved 15 February 2013.
  6. ↑ Kim, Jongseok (1997). Findlay, Christopher; Sien Chia, Karmjit Singh, eds. Asia Pacific Air Transport: Challenges and Policy Reforms. Singapore: Institute of Southeast Asian Studies. pp. 74–104. ISBN 978-981-230004-1. Retrieved 15 February 2013.
  7. ↑ "Directory: World Airlines". Flight International. 27 March 2007. p. 78.
  8. ↑ 1999~1994 | 연혁 | 소개 및 연혁 | 회사소개 | 아시아나항공 Archived 4 October 2013 at the Wayback Machine.. Flyasiana.com. Retrieved on 2013-07-12.
  9. ↑ Asiana Airlines Sustainability Report 2012 Archived 22 November 2012 at the Wayback Machine.
  10. ↑ Asiana Airlines new colours Archived 8 January 2007 at the Wayback Machine.
  11. 1 2 3 4 BCSD Korea (15 January 2009). "Asiana Airlines: Environmentally friendly management and sustainability, Case Study (2009)" (PDF). wbcsd.chE. Geneva: World Business Council for Sustainable Development. Retrieved 14 February 2013.
  12. ↑ ATW's 2009 Airline of the Year Archived 24 February 2009 at the Wayback Machine.
  13. ↑ "Asiana Airlines named Airline of the Year 2010 at the 2010 World Airline Awards– known as the Passenger's Choice awards" (Press release). SkyTrax. Archived from the original on 4 June 2011. Retrieved 14 August 2010.
  14. ↑ "History Archived 25 December 2010 at the Wayback Machine.." Asiana Cargo. Retrieved on 19 July 2013.
  15. ↑ "LCC에 점령당한 단거리는 못 뛰겠다…대한항공·아시아나 '장거리 선수'로 전환". Hankyung.com. Retrieved 2016-12-28.
  16. ↑ "Asiana Airlines Codeshares Network". Asiana Airlines.
  17. ↑ "Fleet Guide". Asiana Airlines.
  18. ↑ "UPDATE 2-Asiana Airlines orders 25 planes after returning to profit". Reuters. Retrieved 4 March 2017.
  19. ↑ "UPDATE 2-Asiana Airlines orders 25 planes after returning to profit". Reuters. 2015-02-11. Retrieved 2016-12-28.
  20. ↑ http://www.a350xwb.com/delivery/asiana_airlines/
  21. ↑ "Asiana Airlines orders 30 Airbus A350 aircraftt". Airbus. 16 July 2008.
  22. ↑ [httpshttps://www.planespotters.net/airline/Asiana-Airlines/historicFleet "Asiana Airlines Fleet Details and History"]. planespotters.net.
  23. ↑ 퍼스트 클래스 | 클래스별 서비스 | 기내서비스 | 서비스 안내 | 아시아나항공 Archived 17 March 2013 at the Wayback Machine.. Flyasiana.com. Retrieved on 2013-07-12.
  24. ↑ 노선별 운항 기종 | 최첨단 기내시설 항공기 | 기내서비스 | 서비스 안내 | 아시아나항공 Archived 20 October 2013 at the Wayback Machine.. Flyasiana.com. Retrieved on 2013-07-12.
  25. ↑ "Asiana Club < HOME". Archived from the original on 26 December 2013. Retrieved 10 July 2015.
  26. ↑ "Asiana Club". Asiana Airlines. Archived from the original on 21 February 2008. Retrieved 14 October 2009.
  27. ↑ "Asiana Airlines". Asiana Airlines. Archived from the original on 28 July 2012. Retrieved 14 October 2009.
  28. 1 2 3 4 Manchester United’s Park Ji-Sung secures lucrative new contract – Sports Personal Endorsement news – Soccer. SportsPro Media. Retrieved 15 December 2010.
  29. ↑ Asiana Airlines sponsors Psy's agency Archived 18 September 2014 at the Wayback Machine.. Yonhap News Agency. Retrieved 28 January 2013.
  30. ↑ "Aircraft accident Boeing 737-5L9 HL7229 Mokpo, 26 July 1993". Aviation Safety Network. Flight Safety Foundation. Retrieved 21 November 2008.
  31. ↑ "Aircraft accident Ilyushin 62M RA-86564 Anchorage International Airport, 11 November 1998". Aviation Safety Network. Flight Safety Foundation. Retrieved 21 November 2008.
  32. ↑ Cha, Seonjin; Park, Kyunghee (28 July 2011). "Asiana Boeing 747 Freighter Crashes in South Korean Waters". Bloomberg. New York.
  33. ↑ "San Francisco Boeing 777 crash 'not mechanical failure'". BBC News. Retrieved 10 July 2015.
  34. ↑ Descent Below Visual Glidepath and Impact With Seawall, Asiana Airlines Flight 214, Boeing 777-200ER, HL7742, San Francisco, California, July 6, 2013 (PDF). National Transportation Safety Board. June 24, 2014. Retrieved January 16, 2016.
  35. ↑ "3rd fatality in Asiana flight crash". 12 July 2013. Retrieved 10 July 2015.
  36. ↑ Pritchard, Justin. "Asiana Airlines Penalized Over Crash". Associated Press. Retrieved 25 February 2014.
  37. ↑ "Aircraft accident Airbus A320-232 HL7762 Hiroshima International Airport, 14 April 2015". Aviation Safety Network. Flight Safety Foundation. Retrieved 10 July 2015.
  38. ↑ Kaminsky-Morrow, David. "Asiana A320 involved in Hiroshima landing incident". Flight Global. Retrieved 14 April 2015.
  39. ↑ Yeo, Ghim-Lay. "-Investigators sent to Asiana A320 runway excursion in Hiroshima". Flight Global. Retrieved 14 April 2015.
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