Thai Smile

Thai Smile Airways
Thai Smile logo
IATA ICAO Callsign
WE THD THAI SMILE
Founded 20 May 2011 (2011-05-20)
Commenced operations 7 July 2012
Hubs Suvarnabhumi Airport
Focus cities Chiang Mai International Airport
Frequent-flyer program Royal Orchid Plus
Alliance Star Alliance (Affiliate)
Fleet size 20
Destinations 27
Company slogan Fly Smart Fly Sabai Fly Thai Smile
Parent company Thai Airways
Headquarters 1704,1705-1708A AIA Capital Center, 17th Floor, 89 Ratchadapisek Road, Din Daeng, Bangkok, Thailand 10400
Key people Wiwat Piyawiroj
Website www.thaismileair.com

Thai Smile Air (Thai: การบินไทยสมายล์) is a Thai regional airline. It began operations in 2012 and is a wholly owned subsidiary of Thai Airways.[1]

History

On 20 May 2011, the Thai Airways board announced plans to create a new lower-cost airline, at the time dubbed Thai Wings.[2] The creation of the airline was announced by Ampon Kittiampon, the chairman of Thai's board of directors, on 19 August 2011.[3] It is planned to begin operations in July 2012.[3] According to Ampon, Thai Smile is intended to serve the market gap between low-cost carriers and full service airlines.[3] The name Thai Smile was chosen from a pool of 2,229 entries in a contest to name the airline.[3]

According to an official at Thai Airways, Thai Smile is planned to begin showing an annual profit of about five million baht within two years of the start of operations.[3]

Destinations

As of 2018 Thai Smile flies to 13 destinations in Thailand and 19 destinations in Cambodia, China, India, Laos, Malaysia, and Myanmar.[4]

Fleet

Thai Smile Airbus A320-200

As of 31 August 2017, THAI Smile's fleet consists of the following aircraft:[5]

THAI Smile Fleet
Aircraft In Service Orders Passengers Notes
Y+ Y Total
Airbus A320-200 6 — 12 156 168
— 174 174
Airbus A320-200SL 14 — 12 150 162
— 168 168
Total 20 —

Sponsorship

Thai Smile Airways is currently an official sponsor of Thai Honda Ladkrabang and Ratchaburi Mitr Phol.[6],[7]

References

  1. ↑ "Thai Smile focuses on turning around unprofitable Thai Airways routes as new AOC is secured". Centre for Aviation (CAPA). 3 April 2014.
  2. ↑ "THAI to launch new budget airline". Bangkok Post. 20 May 2011. Retrieved 22 August 2011.
  3. 1 2 3 4 5 "THAI sister airline launch set for 2012". Bangkok Post. 20 August 2011. Retrieved 22 August 2011.
  4. ↑ "Book". Thai Smile. Retrieved 21 September 2018.
  5. ↑ Airbus Orders and Deliveries (XLS), accessed via "Orders & Deliveries". Airbus. 31 August 2017. Retrieved 4 October 2017.
  6. ↑ ""ไทยฮอนด้า" ทุ่ม 100 ล้าน ลุยไทยลีก ตั้งเป้าท็อป 10". Retrieved 29 January 2017.
  7. ↑ "สายการบินแรก!ราชบุรีจับมือไทยสมายล์". Retrieved 15 September 2017.

Media related to Thai Smile at Wikimedia Commons

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.