Air Canada Rouge

Air Canada Rouge
IATA ICAO Callsign
RV ROU ROUGE
Founded December 2012[1]
Hubs
Frequent-flyer program Aeroplan
Alliance Star Alliance (affiliate)
Fleet size 53
Destinations 50
Parent company Air Canada
Website flyrouge.com

Air Canada Rouge, is a low-cost airline and subsidiary of Air Canada. Air Canada Rouge is fully integrated into the Air Canada mainline and Air Canada Express networks; flights are sold with AC flight numbers but are listed as "operated by Air Canada Rouge" (similar to regional flights operated under the Air Canada Express banner). Rouge means "red" in French.

History

The airline was launched in December 2012 and began services on July 1, 2013, as part of the Air Canada Leisure Group to compete more efficiently with Air Transat, Sunwing, and WestJet in the leisure and vacation travel market, largely operating routes to Europe, the Caribbean, and the United States.

At the time of the launch it had a fleet of four aircraft, 2 Airbus A319s and 2 Boeing 767s, transferred from the parent company. Its fleet expanded to 28 aircraft within 18 months and was expected to reach 16 Boeing 767s, 20 Airbus A319s and 5 Airbus A321s by mid-2016.[2] By early September 2016, the airline had expanded its Boeing 767 fleet to 19 aircraft.[3]

On March 24, 2014, Air Canada announced plans for Air Canada Rouge to expand into Western Canada beginning in spring 2014, to serve predominantly leisure markets from Vancouver and Calgary to Los Angeles, San Francisco, Las Vegas, Phoenix, Palm Springs, Honolulu, Maui and Anchorage.[4] A seasonal service from Vancouver to Osaka/Kansai started in May 2015.[2] In December 2015 new routes were announced including Toronto to Miami, Fort Myers, Charlottetown, and Deer Lake. Year-round routes include: Montreal to Miami; Vancouver to San Diego and Mexico City; and Calgary to Phoenix.[5]

Destinations

Air Canada Rouge serves predominantly leisure destinations in Europe, Asia, Africa, the Caribbean, South America, Central America, Mexico and the United States. Destinations in Europe include London Gatwick, Glasgow, Edinburgh, Venice, Athens, Lisbon, Dublin, Nice, Zagreb, Barcelona, Rome, Budapest, Prague, Warsaw, Manchester, Bucharest and Berlin.[6] Destinations in the Caribbean include Trinidad & Tobago, Cuba, Jamaica, Curaçao, Haiti, the Bahamas, Grenada, Barbados, St. Maarten, and the Dominican Republic. Destinations in Africa include Algiers and Casablanca. As of Summer 2015, Air Canada Rouge planned to expand within Canada, servicing summer flight between Calgary - Halifax, Toronto - Kelowna, Toronto - Abbotsford, and Toronto - Sydney, NS.

Fleet

The Air Canada Rouge fleet consists of the following registered aircraft (as of July 2018).[7]

Air Canada rouge Fleet
Aircraft In Service Orders Passengers[3] Notes
B E Total
Airbus A319-100 22[8][9] 12 124 136
Airbus A320-200 3[9] TBA 3 to join the fleet in 2019.[9]
Airbus A321-200 6[8][9] 16 184 200
Boeing 767-300ER 25 24 258 282
Total 53 3

Service concept

Seating

The Air Canada Rouge Airbus A319 has 16 more seats than a regular Air Canada Airbus A319[10] with 136 seats, the first four rows being for Rouge Plus and Premium Rouge passengers.[2] The Air Canada Rouge Boeing 767-300ER carries 71 more passengers than most regular Air Canada Boeing 767-300ER aircraft,[10] with 282 seats. Of these 223 are economy, 35 Rouge Plus and 24 Premium Rouge.[2] The 29-inch seat pitch on their A319 and A321 aircraft is one of the smallest in North America, resulting in less leg room than on most other comparable aircraft.[11]

Entertainment

Air Canada Rouge is equipped with a wireless streaming entertainment system, called Player, that passengers can use directly on their personal devices, such as Apple iOS and Android devices, as well as laptops. The streaming system works on Apple devices only if the Air Canada application is downloaded prior to the flight; Android users can now download the app prior to departure or while in flight from the on-board server. Laptop use requires the Flash plug-in. iPads are available for rental to Economy Class passengers for a cost of $10 and are complimentary for Premium Rouge customers. The rental iPads are loaded with additional premium content on the Player Plus app.

On-board services

Baggage policy is the same as Air Canada's. Flights to/from Europe and Asia have complimentary food and drink service with for-purchase alcoholic drinks. A buy-on-board food offering in line with the mainline service exists for all other flights.[12]

References

  1. meet Air Canada rouge. aircanada.com, Retrieved July 27, 2015.
  2. 1 2 3 4 "Applying rouge". Airliner World: 88–96. March 2015.
  3. 1 2 "Air Canada Fleet". Air Canada.
  4. newswire.ca - Air Canada rouge Expands to Western Canada
  5. "Introducing new Air Canada rouge routes: summer 2016 - Book at aircanada.com". www.aircanada.com. Retrieved January 20, 2016.
  6. "Deutsch-Kanadische Gesellschaft | Neue Direktverbindung Berlin-Toronto ab Sommer 2017". www.dkg-online.de. Retrieved October 26, 2016.
  7. "Canadian Civil Aircraft Register". Transport Canada. Retrieved October 4, 2017.
  8. 1 2 "Our Fleet". Air Canada. Retrieved July 27, 2018.
  9. 1 2 3 4 "Q2 2018 MDA" (PDF). July 27, 2018.
  10. 1 2 Aircraft Summary. seatguru.com. Retrieved July 27, 2015.
  11. "SeatGuru Seat Map Air Canada Airbus A319 (319)". www.seatguru.com. Retrieved January 20, 2016.
  12. flyrouge.com retrieved 15 February 2018

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