KVLL-FM

KVLL-FM (94.7 FM, "La Mejor 94.7") is a radio station serving the Lufkin/Nacogdoches area with a Regional Mexican music format. It is under ownership of Townsquare Media.

KVLL-FM
CityWells, Texas
Broadcast areaLufkin/Nacogdoches
BrandingLa Mejor 94.7
Frequency94.7 MHz
First air dateNovember 12, 1993 (in Woodville)
FormatRegional Mexican
ERP50,000 watts
HAAT117 m (384 ft)
ClassC2
Facility ID68130
Call sign meaningWoodViLLe (former city of license)
OwnerTownsquare Media
(Townsquare Media Lufkin License, LLC)
Sister stationsKAFX, KSFA, KTBQ, KYKS
WebcastListen Live
Websitelamejor947.com

KVLL-FM previously aired an Adult Contemporary format as My 94.7. The current "La Mejor" format is KVLL-FM's first foray into Spanish language programming.

History

KVLL-FM received its License to Cover on November 12, 1993, after Trinity Valley Broadcasting Company received a permit to construct a 50 kilowatt Class C2 FM facility near Rockland, Texas. KVLL-FM was originally licensed to Woodville, the FM sister to the original 1490 KVLL.

Trinity Valley Broadcasting Company sold KVLL & KVLL-FM to Radio Woodville, Inc. on November 20, 1998.

Radio Woodville, Inc. resold KVLL-FM on May 3, 1999 to Yates Broadcasting. This occurred one month after KVLL was sold to Stargazer Broadcasting, Inc. effectively taking Radio Woodville out of the broadcasting industry.

Owned by Steven Yates, KVLL-FM was granted a Minor Modification in June 2002, moving KVLL-FM's transmit site from Rockland to its current site on U.S. Highway 59, south of Diboll. KVLL-FM received its License to Cover, along with changing to the new and current Wells Community of License, on July 2, 2003.

Yates Broadcasting sold KVLL-FM to Gap Broadcasting Lufkin License, LLC. on December 13, 2007. Townsquare Media is the current owner of "My 94.7" KVLL-FM, after acquiring the former GAP cluster.

On February 10, 2020 KVLL-FM changed their format from adult contemporary to regional Mexican, branded as "La Mejor 94.7".[1]

References

  1. Townsquare Launches La Mejor 94.7 in Lufkin Radioinsight - February 13, 2020


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