KPRF
KPRF (98.7 FM, "Thunder 98.7") is a commercial classic rock radio station located in Amarillo, Texas. Its studios are located on Southwest 34th Avenue in Southwest Amarillo, and its transmitter tower is based west of the city in unincorporated Potter County, a mile west of Cadillac Ranch.
| City | Amarillo, Texas |
|---|---|
| Broadcast area | Amarillo, Texas |
| Branding | Thunder 98.7 |
| Slogan | Amarillo's Classic Rock |
| Frequency | 98.7 MHz |
| First air date | 1979 (as KYTX-FM) |
| Format | Classic rock |
| ERP | 100,000 watts |
| HAAT | 143 meters |
| Class | C1 |
| Facility ID | 9307 |
| Call sign meaning | K PoweR FM (former branding) |
| Former call signs | KYTX-FM (1979–1983) KMML (1983–1993) KQAC (1993–1997) KNSY (1997–1999) |
| Owner | Townsquare Media (Townsquare Media Amarillo License, LLC) |
| Sister stations | KATP, KIXZ, KMXJ-FM, KXSS-FM |
| Webcast | Listen Live |
| Website | thunder987.com |
This station used to be longtime Top 40/CHR station under the moniker as "Power 98 FM". KPRF's format change took effect March 2007.
On June 28, 2017, KPRF dropped the "Jack FM" format and began stunting.[1] On June 29, 2017, KPRF ended stunting and launched a classic rock format, branded as "Lonestar 98.7".[2][3] On August 29, 2019, KPRF rebranded as "Thunder 98.7".[4]
Previous logos
References
- Jack Hits the Road in Amarillo Radioinsight - June 28, 2017
- KPRF Amarillo Flips to Classic Rock Radioinsight - June 29, 2017
- KPRF Becomes "Lonestar 98.7"
- Lonestar 98.7 Amarillo Rebrands As Thunder
External links
- Query the FCC's FM station database for KPRF
- Radio-Locator information on KPRF
- Query Nielsen Audio's FM station database for KPRF
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