KJOJ-FM

KJOJ-FM (103.3 FM) is a terrestrial radio station, utilizing a regional Mexican format under the branding "La Raza". KJOJ-FM is licensed to Freeport, Texas, and commenced regular broadcasting in 1985 as KGLF. The station serves the Houston-Galveston area, and is currently owned by Estrella Media.

KJOJ
CityFreeport, Texas
Broadcast areaGreater Houston
BrandingLa Raza Radio
Frequency103.3 MHz
Repeater(s)KTJM (Port Arthur)
First air dateSeptember 16, 1985 (1985-09-16)
FormatRegional Mexican
Language(s)Spanish
ERP100 kW
HAAT303 m (994 ft)
ClassC
Facility ID69565
Transmitter coordinates28°48′58″N 95°36′4″W
Call sign meaningJoy Of Jesus (From previous Christian format)
Former call signs
  • KJOJ (1990-1991)
  • KGLF-FM (1985-1990)
OwnerEstrella Media
(Liberman Broadcasting of Houston License LLC)
Sister stationsRadio: KTJM, KQQK, KEYH, KNTE
TV: KZJL
Websitehttp://www.laraza.fm

Station history

The station signed on as KGUL. Its call sign changed to KGLF-FM in 1985. In 1990, the station's call sign changed to KJOJ (which had moved from 106.9 licensed to Conroe). In 1991, the call sign changed to its current KJOJ-FM as 880 AM in Conroe had the KJOJ callsign, which had been on 106.9 FM (now KHPT) for many years under ownership by Jimmy Swaggart. Swaggart sold 106.9 to US Radio after the sex scandal that caused him to leave his pulpit for some months. The simulcast with 98.5 FM began in 1993 after Swaggart sold 103.3.

When "Yo 1590 Raps!" came about on KYOK 1590 AM in response to their flip from Gospel to Rap, in February 1991, the format changed back to "Y98.5 Is Back, playing the best variety of Hits and Dusties." In 1993, 103.3 KJOJ-FM and KYOK began simulcasting "Y98.5". KJOJ-FM has been simulcasting since. The station would play Smooth Jazz on Sundays.

On March 8, 1995, the simulcast flipped to Smooth Jazz, known as "Smooth FM 98.5 and 103.3".[1]

On February 24, 1997, after stunting with a loop of the song Kiss by Prince, the format changed to Rhythmic CHR as "Kiss 98-5, Kiss Again 103-3", targeting the Hispanic teenage market playing heavy doses of Freestyle and House music, mimicking the style of Power 96 in Miami. In June 1998, the "Kiss 98-5, Kiss Again 103-3" format was tweaked again to rival "104 KRBE", by playing Rock/Pop based Top 40.

On January 1, 1999, the station jumped on the Rhythmic Oldies bandwagon as "98.5 The Jam". Their call letters changed to KTJM. During 1999 to 2001, only the station's moniker would change to "Houston's Jammin' Oldies" then to "Houston's Jammin' Hits".

In July 2001, the station would make its flip to the current Regional Mexican "La Raza" format after being bought by Liberman Broadcasting.

References

  1. "R&R" (PDF). Americanradiohistory.com. March 10, 1995. Retrieved 3 October 2017.
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