WFFN

WFFN (95.3 FM, "95.3 The Bear") is a radio station licensed to serve Coaling, Alabama, United States, and broadcasting to the Tuscaloosa, Alabama, area. The station is owned by Townsquare Media. It broadcasts a country music format.[2][3] It is the flagship station of Alabama Crimson Tide football and men's basketball.

WFFN

City	Coaling, Alabama
Broadcast area	Tuscaloosa, Alabama
Branding	95.3 The Bear
Slogan	'Bama's Best New Country
Frequency	95.3 MHz
First air date	1987
Format	Country
ERP	17,500 watts
HAAT	256 meters (840 feet)
Class	C2
Facility ID	54797
Former call signs	WARF-FM (1/1987-4/1987)[1]
Owner	Townsquare Media (Townsquare Media Tuscaloosa License, LLC)
Sister stations	WQRR, WTBC, WALJ, WTSK, WTUG-FM
Webcast	Listen Live
Website	953thebear.com

The station was assigned the WFFN call letters by the Federal Communications Commission on April 15, 1987.[1] The station changed its city of license from Cordova, Alabama, to Coaling, Alabama, in late 2005.[4]

In June 2004, New Century Radio (Vachel L. Posey Jr., president) reached an agreement to transfer WFFN to Apex Broadcasting Inc. (Houston L. Pearce, chairman) in consideration of the costs to build the facilities related to the then-upcoming change in the community of license.[5] The deal was approved by the FCC on June 24, 2004, and the transaction was consummated on June 30, 2004.[6] At the time of the sale, the station broadcast an oldies music format.

In February 2005, Apex Broadcasting Inc. (Houston L. Pearce, chairman) reached an agreement to sell WFFN and six other radio stations in Alabama to Citadel Broadcasting Company (Farid Suleman, chairman/CEO) for a reported sale price of $29 million.[7] At the time of the sale, the station broadcast an oldies music format. Citadel merged with Cumulus Media on September 16, 2011.[8]

Cumulus sold WFFN and its sister stations to Townsquare Media effective July 31, 2012.