WLCO

WLCO (1530 AM) (and until March 2007, WLSP) is a radio station broadcasting a country music format. Licensed to Lapeer, Michigan, it first began broadcasting under the WTHM call sign. The WTHM call letters are derived from THuMb indicating that the signal covers the Thumb region of Michigan.[2] The station's format, from Citadel Media, is called "Real Country" and combines classic country favorites with select current titles. Prior to the current format, as WLSP, the station had aired satellite-fed adult standards from ABC (Timeless Classics), and, prior to that, Talk and Sports formats. The "Real Country" format is not the first time 1530 AM has programmed classic country; as WWGZ in the early 1990s, the station was known as "Country Gold."

WLCO

City	Lapeer, Michigan
Broadcast area	(Daytime)
Branding	The NEW 1530 am
Slogan	Lapeer's Real Country
Frequency	1530 kHz
First air date	November 16, 1962[1]
Format	Country
Power	5,000 watts (daytime only)
Class	D
Facility ID	14225
Transmitter coordinates	43°01′35″N 83°17′12″W
Call sign meaning	Lapeer COuntry
Former call signs	WLSP (3/14/94-3/1/07) WWGZ (11/8/90-3/14/94) WDEY (9/22/80-11/8/90) WTHM (11/16/62-9/22/80)
Affiliations	Real Country (Westwood One)
Owner	Townsquare Media (Townsquare Media of Flint, Inc.)
Sister stations	WCRZ, WFNT, WQUS, WRCL, WWBN
Website	Townsquare Media Michigan Website

The transmitter is in Lapeer, but the studios are in Burton, east of Flint.

It operates from local sunrise to local sunset to protect Clear-channel station WCKY in Cincinnati, Ohio.