KAMA-FM

KAMA-FM
City	Deer Park, Texas
Broadcast area	Greater Houston
Branding	Analog/HD-1: Latino Mix 104.9 y 93.3; HD-2: Amor Celestial
Slogan	¡El Sonido de Hoy!
Frequency	104.9 MHz (HD Radio)
Repeater(s)	KQBU-FM (Port Arthur)
First air date	January 7, 1969 (as KFRD-FM Rosenberg)
Format	Analog/HD-1: CHR/Latin Pop; HD-2: Christian
Language(s)	Spanish
ERP	10,500 watts
HAAT	300 meters (980 ft)
Class	C2
Facility ID	57806
Transmitter coordinates	29°45′26″N 95°20′18″W
Call sign meaning	AMor Celestial A (current HD2 branding; originally used for "Amor" AC branding on main signal)
Former call signs	KFRD-FM (1969–1990); KMIA (1990–1993); KMPQ-FM (1993–1995); KLTO (1995–1998); KOVA (1998–2001); KPTY (2001–2007);
Owner	Uforia Audio Network ; (Tichenor License Corporation)
Sister stations	Radio: KLAT, KLTN, KOVE-FM, KQBU-FM; TV: KXLN-DT, KFTH-DT
Webcast	Listen Live; Listen Live via iHeartRadio
Website	KAMA-FM Online

KAMA-FM (104.9 FM, "104.9 y 93.3 Latino Mix") is a Spanish CHR radio station serving the Houston, Texas, United States, area. The Univision-owned station is licensed to Deer Park, Texas, and is a class C2 FM (equivalent to 50,000 watts at 500 feet). The transmitter is located on the historic (1948) KNUZ tower, along with sister station KLTN, at 315 N. Ennis Street in the East End. The studios are located in the Univision building in Uptown Houston, on the Southwest Freeway (U.S. Highway 59).

Early History

Originally, KAMA-FM was licensed to Rosenberg, Texas on January 7, 1969 as KFRD-FM, the sister to AM 980 KFRD, and originally utilized the AM counterpart's country music format.

104.9, since being owned by Univision, and its Tichenor predecessor, has switched formats many times. 104.9 was once in simulcast with KQBU-FM as both Spanish Adult Contemporary "K-Love" and Regional Mexican "Estereo Latino". After it broke off the simulcast with 93.3, 104.9 became an English language station once again, the first time since moving from Rosenberg, as "The House Party, 104.9" featuring a Rhythmic CHR format targeting second and third generation Hispanics. Once the 104.9 facility was moved from Missouri City to the Wells Fargo building, 104.9 simply rebranded as "Party 104.9".

The 104.9 facility has also moved its Community of License (or COL) on 2 separate occasions. Having originated in Rosenberg, it then was moved to the Wells Fargo building in downtown Houston, and relicensed to Missouri City, Texas. After a few years, Univision moved 104.9 once again, as well as increased power of the station to 10.5 kilowatts. This time, 104.9 would move to the historic East End of downtown Houston's Ennis Street tower, which has historically housed both Univision co-owned 102.9 KLTN, as well as the original sister to 102.9, 1230 KNUZ (now KCOH). With the change to physical location at the Ennis tower, KAMA also changed COL again to its current Deer Park, Texas license. 104.9 also gained a simulcast partner as 105.3, licensed to Crystal Beach, Texas would become Party as well, however there was never a mention of the station except for at the required hourly identification for the two. Univision applied for and was granted a similar call sign to 104.9's KPTY, as it became KPTI during the simulcast and remained so until it assumed the KPTY calls after the demise of the Party format on 93.3.

Spanish Pop era

"Amor" and "Tu Musica"

On December 4, 2007, the station dropped the Rhythmic format and became "Amor", a Latin pop format. "Party 104.9", and the KPTY calls were moved to 93.3 FM in Port Arthur, Texas, replacing Regional Mexican KQBU-FM. 104.9 remained in simulcast with 105.3 KPTI Winnie (now KXXF) until 105.3 was to Excel Media. “Amor” competed with KLOL and KQQK.

In January 2008, Univision rebranded KAMA-FM from "Amor 104.9" to "104.9 Tu Musica".

Current "Latino Mix" branding

On September 28, 2014, KAMA rebranded as "104.9 Latino Mix". The new branding focuses more on Spanish Urban music (like Reggaeton) as well as Bachata.

On December 1, 2017, sister station KQBU-FM changed their Regional Mexican format to simulcast with KAMA-FM. This gives KAMA-FM a strong signal to the Houston market, as well as serving the Golden Triangle (Beaumont, Port Arthur, and Orange) a Spanish Pop format.[1]

Callsign history

KFRD
KMIA – May 10, 1990
KMPQ-FM – April 10, 1993
KLTO – June 3, 1995
KOVA – January 8, 1998
KPTY – November 19, 2001
KAMA – December 3, 2007

Logo 2006-2007

References

KQBU Houston Flips to Latino Mix Simulcast Radioinsight – December 1, 2017

External links

Official Website

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[1] KQBU Houston Flips to Latino Mix Simulcast Radioinsight – December 1, 2017

Spanish-language radio stations in the state of Texas
Stations	KABA – Louise KAIQ – Wolfforth KAMA – El Paso KAMA-FM – Deer Park KBDR – Mirando City KBEX - Dalhart KBIB – Marion KBIC – Raymondville KBNA-FM – El Paso KBNL – Laredo KBNR – Brownsville KBOC – Bridgeport KBRZ-FM – Victoria KCHX – Odessa KCOT – Cotulla KCUL-FM – Marshall KCZO – Carrizo Springs KDFM – Falfurrias KDFT – Ferris KDRN – Del Rio KDXX – Lewisville KEPI – Eagle Pass KEPX – Eagle Pass KERB-FM – Kermit KESS-FM – Benbrook KEWP – Uvalde Estates KEYH – Houston KFLC – Fort Worth KFTG – Pasadena KFZO – Denton KGBT – Harlingen KGBT-FM – McAllen KGVL – Greenville KHHL – Karnes City KHRO – El Paso KIBL – Beeville KINE – Kingsville KINT – El Paso KIRT – Mission KJAV - Alamo KJOJ-FM – Freeport KJOZ - Conroe KLAR – Laredo KLAT – Houston KLBD – Premont KLDS – Falfurrias KLEY-FM – Jourdanton KLIT – Ranchitos Las Lomas KLJA – Georgetown KLOL – Houston KLQB – Taylor KLTN – Houston KLVL – Pasadena KLZT – Bastrop KMFR – Pearsall KMJR – Portland KMVK – Fort Worth KMXO – Merkel KMYO - Comfort KNOR – Krum KNTE – Bay City KNVO-FM – Port Isabel KOIR – Edinburg KOVE-FM – Galveston KOYE – Frankston KOZA – Odessa KPCO-FM – Cooper KPMB – Plainview KQBO – Rio Grande City KQFX - Borger/Amarillo KQLM – Odessa KQQK – Beaumont KQUE – Houston KRCM – Shenandoah KRGE – Weslaco KRGX – Rio Grande City KRIO – McAllen KRIO-FM – Roma KROB – Robstown KROM – San Antonio KRVA – Cockrell Hill KSAH – Universal City KSAH-FM – Pearsall KSJT-FM – San Angelo KSML-FM – Huntington KSTV – Stephenville KSVE – El Paso KTAM – Bryan KTJM – Port Arthur KTNO – Plano KTNZ – Amarillo KTTU-FM – Brownfield KTXC – Lamesa KTXZ – West Lake Hills KTYR – Trinity KUBR – San Juan KUNO – Corpus Christi KUVA – Uvalde KVER – El Paso KVFM – Beeville KVIV – El Paso KVJM – Hearne KVJY – Pharr KVLL - Wells KVOZ – Del Mar Hills KVVO-LP – Abilene KVVT – Sulphur Springs KWEL – Midland KWMF – Pleasanton KWOW – Clifton KWRA-LP – Waco KXBJ – El Campo KXOI – Crane KXPL – El Paso KXTN – San Antonio KXVR-LP – Corpus Christi KXYZ – Houston KXZX – Juilliard KXZY-LP – Waco KYLP – Greenville KYST – Texas City KZDC – San Antonio KZEP-FM - San Antonio KZIP - Amarillo KZMP - University Park KZNX – Creedmoor KZZA – Muenster
Defunct	KJNZ – Hereford KMPA – Pittsburgh KMUL – Farwell KPDB – Big Lake
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Texas See also Classical Jazz Religious Spanish Smooth Jazz Other