CITE-FM

CITE-FM signed on the air on May 7, 1977 as a sister station to 730 CKAC, owned by Telemedia.[1] While it was still being approved and built, the station was called CKAC-FM. But when it reached the airwaves, the call sign changed to CITE-FM. The previous year, a co-owned FM station in Sherbrooke at 102.7 began using the call letters CITE-FM. But when 107.3 in Montreal went on the air, the Sherbrooke station became CITE-FM-1. That call sign implies the Sherbrooke station is a rebroadcaster of the Montreal station. While the musical playlist was the same, CITE-FM-1 had local announcers and commercials. With the Sherbrooke station's powerful signal, it can easily be heard in much of Montreal and its suburbs. Telemedia may have wanted the call letters to be so similar that CITE-FM would get credit in the ratings if a listener in the Montreal market was tuned to CITE-FM-1. To this day, CITE-FM-1 simulcasts some programming from Montreal but has its own commercials and some local DJs.

Telemedia originally planned CITE-FM to be on 93.5 MHz, but the Canadian Radio-television and Telecommunications Commission (CRTC) changed that. Telemedia was told to use 107.3 MHz instead, as the Canadian Broadcasting Corporation (CBC) had targeted 93.5 MHz as a reserved frequency and rushed to move CBM-FM from 95.1 to 93.5 MHz in 1976.

CITE-FM aired a beautiful music format as Radio-Cité. It played instrumental cover versions of popular songs, along with some French and English middle of the road (MOR) vocals. Over time, to attract younger listeners, the number of vocals was increased while the instrumental music was scaled back.

CITE-FM's last RockDétente-era logo; used from 2004 until August 2011

In 1990, CITE-FM completed its move from instrumental to vocal music, switching to a soft adult contemporary format. 107.3 Radio-Cité was renamed Cité Rock-Détente. Telemedia's radio stations in Quebec and the Maritimes were purchased in 2002 by Astral Media.[2] CITE-FM became the sister station of Astral's 94.3 CKMF-FM. Because of federal competition laws, Astral Media was not permitted to keep 730 CKAC. Following the transaction, CITE-FM left the CKAC building that was on the corner of Sainte-Catherine Street and Peel Street, relocating to CKMF's building at the corner of René Lévesque Boulevard and Papineau Avenue.

In 2004, Astral revamped the Rock Détente network with a new logo. This resulted in "Cité Rock-Détente" being renamed as simply "107,3 RockDétente." The station no longer uses its call letters on the air, except when required by CRTC regulations.

Radio station billboard.

On August 18, 2011, at 4:00 p.m. EDT, the station ended its 21-year run with the RockDétente branding. All RockDétente stations, including CITE-FM, were rebranded as "Rouge FM."

The last song under the RockDétente branding was "Pour que tu m'aimes encore" by Celine Dion, followed by a tribute to RockDétente's 23-year history. The first song under Rouge FM was "I Gotta Feeling" by Black Eyed Peas.