CHBD-FM

CHBD-FM (92.7 FM) is a radio station in Regina, Saskatchewan. Owned by Bell Media, it broadcasts a country music format branded as Pure Country 92.7. Its studios are located at 4303 Albert Street in south Regina.

CHBD-FM
CityRegina, Saskatchewan
Broadcast areaRegina
BrandingPure Country 92.7
SloganRegina's Pure Country
Frequency92.7 MHz (FM)
First air dateFebruary 20, 2008
Formatcountry
ERP22 kilowatts vertical polarization
100 kilowatts horizontal polarization
HAAT146.2 meters (480 ft)
ClassC1
Call sign meaningCH Big Dog (Former branding)
OwnerBell Media
(Bell NewCo)
Sister stationsCKCK-DT
Websiteiheartradio.ca/purecountry/Regina/

History
Former logo as Big Dog 92.7.

In May 2007, the CRTC awarded licenses for new radio stations in Regina to Standard Broadcasting (which, the previous month, had agreed to be sold to Astral Media),[1] and Aboriginal Voices Radio. Standard proposed a "new country" station on 92.7 FM.[2]

The station officially launched as Big Dog 92.7 on February 20, 2008, under the ownership of Astral Media. Launch promotions for the new station included a 5,000-song commercial-free marathon, a station-sponsored concert featuring Aaron Pritchett at the local Pump Roadhouse nightclub, and an on-air contest surrounding the Alan Jackson song "Gone Country" (the first song played by the station). It was the first local competitor to the AM country station CKRM (which carries a full service country format with additional agriculture and sports-related programs).[3]

Astral Media was in turn acquired by Bell Media in 2013, making CHBD-FM a sister station to CTV television station CKCK-DT.

On May 28, 2019, the station was renamed Pure Country as part of a nationwide rebranding of all Bell Media country stations.[4]

References
  1. "The end of Standard Radio". Toronto Star. Retrieved 2019-05-28.
  2. "Licensing of new radio stations to serve Regina, Saskatchewan, and technical change for CJLR-FM La Ronge, Saskatchewan". CRTC. 2007-05-28. Retrieved 2019-05-28.
  3. DeDekker, Jeff (2008-02-20). "The Big Dog is on the loose". Regina Leader-Post. Retrieved 2019-05-28.
  4. "Pure Country: Nationwide rebrand gives new name to Big Dog 92.7". CTV News Regina. Retrieved 2019-05-28.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.