Nita Negrita

Nita Negrita
Also known as Nita
Genre Drama
Developed by Agnes Gagelonia-Uligan
Directed by
Starring Barbie Forteza
Theme music composer Agatha Obar
Opening theme "Hanggang Kailan" by Joanna Cosme
Country of origin Philippines
Original language(s) Tagalog
No. of episodes 83
Production
Executive producer(s) Wilma Galvante
Production location(s) Manila, Philippines
Camera setup Multiple-camera setup
Running time 30–45 minutes
Production company(s) GMA Entertainment TV
Release
Original network GMA Network
Picture format 480i (SDTV)
Original release February 14 (2011-02-14) – June 10, 2011 (2011-06-10)

Nita Negrita (International title: Nita) is a 2011 Philippine television drama series broadcast by GMA Network. Directed by Gil Tejada Jr. and Andoy Ranay, it stars Barbie Forteza in the title role.[1][2][3] It premiered on February 14, 2011, on the network's Dramarama sa Hapon line up replacing Little Star and worldwide on February 17, 2011, on GMA Pinoy TV.[4] The series concluded on June 10, 2011, with a total of 83 episodes. It was replaced by Sinner or Saint in its timeslot.

Premise

The story revolves around a Filipino/black girl named Nita. Her mother is Filipina and her father is black Filipino. At an early age, she was separated from her mother and was raised at an orphanage. With her complexion, she is always being teased and humiliated, and despite this, she still stands strong and manages to turn her dreams into reality.

Cast and characters

Barbie Forteza portrays Antoinette.
Lead cast
Supporting cast
Guest cast

Blackface controversy

The show's use of blackface was widely criticized in the media and by academics.[6][7][8] Axel Honneth professor of philosophy at both the University of Frankfurt and Columbia University stated that the show "presents the stereotypical theme of poverty being ascribed with skin colour",[9] while Dr Elaine Marie Carbonell Laforteza, Lecturer in Cultural Studies Macquarie University, Australia, stated in her book The Somatechnics of Whiteness and Race: Colonialism and Mestiza Privilege, that "Nita does not appear 'authentically black', but painted as black. The effect is a caricature of blackness" and that "blackness is used to create Nita as a manifestation of black identity that is constantly open to scrutiny and mockery".[10]

Esquire wrote that the use of blackface in Nita Negrita resulted in harsh criticism and was a contributory factor to the show's eventual cancellation after being on air for just six months.[11]

Ratings

According to AGB Nielsen Philippines' Mega Manila People/Individual television ratings, the pilot episode of Nita Negrita earned a 7.8% rating.[12] While the final episode scored a 19.1% rating in Mega Manila household television ratings.[13]

References

  1. ↑ "Once upon a time there was a story | Business, News, The Philippine Star". philstar.com. Retrieved May 15, 2016.
  2. ↑ "GMA-7 celebrates Kapuso Month with new offerings on TV and the big screen". pep.ph. Retrieved May 15, 2016.
  3. ↑ "Barbie Forteza and Joshua Dionisio get to know each other in a game show". pep.ph. Retrieved May 15, 2016.
  4. ↑ "Marian Rivera’s Amaya leads May offering of Kapuso network". pep.ph. Retrieved May 15, 2016.
  5. ↑ "Barbie Forteza bags 'Nita Negrita' title role". pep.ph. Retrieved May 15, 2016.
  6. ↑ "Asia embraces blackface-style ads. Get ready to cringe". Retrieved April 12, 2018.
  7. ↑ "Y-speak: Racism in the Philippines: Does it exist?". September 10, 2016. Retrieved April 12, 2018.
  8. ↑ "Asia embraces blackface-style ads. Get ready to cringe". Retrieved April 12, 2018.
  9. ↑ Pada, Roland Theuas DS (January 23, 2018). "Axel Honneth's Social Philosophy of Recognition: Freedom, Normativity, and Identity". Cambridge Scholars Publishing. Retrieved April 12, 2018 – via Google Books.
  10. ↑ The Somatechnics of Whiteness and Race: Colonialism and Mestiza Privilege
  11. ↑ "It's Time Filipinos Understand That Blackface Is Offensive". Retrieved April 12, 2018.
  12. ↑ Santiago, Erwin (February 15, 2011). "AGB Nielsen Mega Manila People Ratings (Feb. 11-14): Charice Valentine special conquers Sunday primetime; not-so-happy debut for Happy, Yipee, Yehey!". Retrieved March 5, 2018.
  13. ↑ Santiago, Erwin (June 14, 2011). "AGB Nielsen Mega Manila People & Household Ratings (June 10-13): Munting Heredera and Amaya share primetime lead". Retrieved March 5, 2018.
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