DXEC

DXEC-FM (MOR 91.9 For Life! Cagayan de Oro)

Current Logo for MOR 91.9 Cagayan de Oro
City	Cagayan de Oro City
Broadcast area	Northern Mindanao, Lanao del Sur, Zamboanga del Norte, Zamboanga del Sur and Caraga Region
Branding	MOR 91.9 My Only Radio For Life! Cagayan de Oro (an ABS-CBN station)
Slogan	For Life! (1999-present) "Lahi Ra Jud" (2007-2012) "Chuy Keey Beey" (2012-present)
Frequency	91.9 MHz
First air date	July 14, 1993 (as Star Radio 91.9) 1997 (as ABS-CBN Radio 91.9) July 14, 2001 (as MOR 91.9 For Life!)
Format	Contemporary MOR, OPM, News (courtesy of TV Patrol North Mindanao)
Power	10,000 watts
ERP	97,000 watts
Class	C, D, E
Callsign meaning	AlEssandro De MarChi
Affiliations	My Only Radio
Owner	ABS-CBN Corporation
Website	Official Facebook Account

DXEC (MOR 91.9 Cagayan de Oro), is an FM radio station owned and operated by ABS-CBN Corporation in the Philippines. It is one of the 15 MOR radio stations of ABS-CBN Regional Network Group. The station's studios and transmitter are located at the network's broadcast center at Macapagal Drive (formerly Greenhills Road), Barangay Bulua, Cagayan de Oro City. It is a 24-hour operating station, except on Sundays where it signs off at midnight to 4:00 AM, and except Holy Week of each year where it signs-off at midnight of Maundy Thursday and lasts until 4:00 AM on Easter Sunday. The station continues to dominate the radio listenership ratings in the city for more than 20 years. With an upgraded signal capacity of 10 kilowatts, the station can be heard in Bukidnon as well as the Caraga provinces of Agusan del Norte, Agusan del Sur, Dinagat Islands and Surigao del Norte.

History

DXEC-FM started operations on July 14, 1993 as ABS-CBN Star Radio (few months after the launch of TV Patrol Cagayan de Oro), with its studios temporarily located at nearby Limketkai Center. Its first DJ, David Bang (Dennis M. Ba-ang; also known as DJ Dense Modesto) graced the airwaves with the greetings, "This is ABS-CBN Radio 91.9 MHz broadcasting from the City of Golden Friendship!", as its station ID. Allesandro de Marchi was its first station manager and at the same time as the radio voice-over. The first few weeks of the broadcast operations succeeded, though a few months later, Star Radio did not make the top spot based on a KBP-PSRC survey of that time.

In 1996, Star Radio launched its own radio drama "Mula Sa Puso Ko" with David Bang as narrator and director; it won the Best Radio Drama Program award in the KBP Golden Dove Awards. In 1997, the station finally grabbed the Number 1 spot against other radio stations in Cagayan de Oro City. In mid-1997, due to the establishment of Regional Network Group, Star Radio was relaunched as ABS-CBN Radio 91.9.

In 1998, David Bang transferred to another radio station in Iligan City. In 1999, the station moved to ABS-CBN Cagayan de Oro's current complex in Bulua. The following year, Brother Bernie (Malvern Esparcia), now known as Bernie Bitok-Bitok, took over as the station's flagship DJ in its new home, and the new millennium.

On July 14, 2001, as the station celebrated its 8th year, Esparcia changed the name of ABS-CBN Radio to MOR (My Only Radio) and used the tagline "For Life!", based on the current tagline of DWRR-FM at the time.

In 2003, MOR started regular programming with other MOR stations except for DWRR-FM in Manila.

Since 2005, TV Patrol North Mindanao, ABS-CBN Cagayan de Oro's local newscast, has also been simulcast over the station.

MOR has also provided listeners with live coverage and updates of the Kagay-an Festival (now Higalaay Festival) since the mid-2000s, as well as the grand launching of the Boto Mo, Ipatrol Mo voter awareness campaign in 2010.

In 2013, ABS-CBN's flagship station DWRR-FM adapted the MOR brand. With this change, MOR 91.9 changed its format, to make it more synchronous with other MOR stations in the country.

In 2015, ABS-CBN Cagayan de Oro celebrated its 20th Anniversary, with MOR Cagayan de Oro being the 'Undisputed' Number 1 Radio Station in Cagayan de Oro City, based on the KBP-Kantar Media Survey.

In August 2015, the song "Higala Tsada" was released and aired at the station as the campaign slogan for Cagayan de Oro's tourism promotions. It was composed by Master Popi (Rommel Alaba) and sung by local band White Strand.

The mid-October of 2015 saw MOR's regional format undergo transitions due to David Bang's impending return.

David Bang returned to MOR after 18 years, on January 2016. His comeback show, "Pakisabi na Lang," aired on the program until June that year, when it was replaced by Master Popi's program on the radio block.

In July 2017, the local version of Dear MOR was reformatted into the Manila-based program, which aired daily every 10:00pm.

On July 23, 2018, MOR 91.9 changed its logo to make for its relaunch as MOR Philippines.

On-Air DJs

Broadcast areas

ABS-CBN MOR FM stations

MOR is also broadcast to 15 provincial stations in the Philippines.

Further information: ABS-CBN FM radio networks