DWLL

DWLL (Mellow 947)
City Mandaluyong City
Broadcast area Mega Manila, surrounding areas
Branding Mellow 947
Slogan "Sounds Good"
Frequency 94.7 MHz
First air date February 23, 1973 (1973-02-23)
Format Adult Top 40, OPM
Language(s) English
Power 25,000 watts
ERP 72,620 watts
Callsign meaning Luis & Leonida Vera (original owners)
Owner FBS Radio Network
Sister stations DWBL 1242, DWSS 1494
Webcast Listen Live (via TuneIn)
Website www.mellow947.fm

DWLL (94.7 FM), branded as Mellow 947, is a 24-hour music FM radio station, airing an Adult Top 40 format. It is owned by FBS Radio Network. The station's studio and transmitter are located at Paragon Plaza, EDSA, Mandaluyong City.

History

1973–1980s: Easy listening era

The station began its broadcast in 1973 (when the Philippines was under Martial Law) as WLL 94.7 or Mellow Touch 94.7, one of the pioneer FM stations that did not have live announcers and music DJs in their programming. Former DWBL disc jockey Butch Gonzales provided pre-recorded voiceovers to bridge segues between songs, also serving the purpose of an occasional time-check, usually at the "Top" and "Bottom" of certain hours of each day. Gonzales' voice also became the Mellow Touch's signature voice, as he softly reminded the loyal listeners of tunes for "a bike ride along the boulevard", every hour as the station ID and jingle plays. The sound of his voice instantly translates to soft sentimental music that was clearly associated with the mellow music of this FM station at the time.[1][2]

1990s–2006

Mellow Touch's predominantly easy listening format continued, gradually increasing pace and energy with the restoration of democratic rule in 1986, until just over 5 years ago, it started to accommodate on-air jocks and began to play largely pop alternative songs in-between the standard love songs.

2006–present: Adult Top 40 era

In mid-2006, to emphasize this shift in programming, it changed their brand to Mellow 947 ("ninety-four-seven") and shifted its format to Adult-oriented Top 40. Its programs now generally aims to bring out the mellow side of pop-alternative and light rock music fans.[1]

References

  1. 1 2 "Mellow 94.7 Is Taking Radio To A New Level". Orange Magazine. November 6, 2017. Retrieved September 7, 2018.
  2. ↑ "Sounds good". Manila Bulletin. November 3, 2017. Retrieved October 4, 2018.

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