Heritage Media

Heritage Media Corporation
Public
Traded as NYSE: HTG
Industry Television, Radio, Marketing
Predecessor Heritage Communications
Successor News Corporation
Sinclair Broadcast Group
Founded August 1987 (1987-08)
Founder
  • James M. Hoak, Jr.
Defunct August 20, 1997 (1997-08-20)
Headquarters Dallas, Texas, United States
Area served
United States (Nationwide)
Revenue Increase $10 billion USD (1996)

Heritage Media Corporation (NYSE: HTG) was a media company which owned television and radio stations across the United States, as well as in-store and direct marketing companies. It was based in Dallas, Texas from 1987 to 1997.

History

Heritage Media was founded in August 1987[1] by a group of Heritage Communications executives to acquire the company's television and radio stations.[2] The sale coincided with Heritage Communications' merger with Tele-Communications Inc.;[2] at the time, Federal Communications Commission (FCC) regulations did not allow a company to own both a television station and a cable system in a market.[3] Heritage Communications had acquired the stations through the 1985 purchase of Dakota Broadcasting[4] and the 1986 acquisitions of Rollins Communications[5] and six LIN Broadcasting radio stations.[6] Heritage Media's president and chief executive officer, James M. Hoak, Jr., held the same positions with Heritage Communications; the company's headquarters were located in Des Moines, Iowa (where Heritage Communications was based) until later in 1987, when it relocated to Dallas, Texas.[7]

Heritage Media managed its television stations with more of an emphasis on cash flow than ratings, and focused its radio group on stations that it felt needed a turnaround (for instance, it had acquired KKSN AM-FM in Portland, Oregon out of bankruptcy). To implement this strategy, the company's stations operated with large sales staffs but were otherwise staffed sparingly. Heritage Media went public in September 1988, trading on the American Stock Exchange. By then, it had invested in POP Radio, an in-store radio company, and Du-Kross Media, which sold advertisements on shopping carts.[1] In 1989, Heritage Media purchased Actmedia, a in-store marketing company.[8] In 1996, the company merged with DIMAC Corporation, a direct marketing services company.[9] On July 15, 1996, Heritage Media moved its stock listing to the New York Stock Exchange.[10]

News Corporation announced on March 17, 1997 that it would acquire Heritage Media for $754 million. The purchase was mainly for the Actmedia and DIMAC subsidiaries, and News Corporation immediately announced its intention to sell Heritage Media's broadcast properties; News Corporation's Fox Television Stations subsidiary was already at Federal Communications Commission (FCC) ownership limits, and the company had no interest in operating radio stations.[11] On July 16, 1997, Sinclair Broadcast Group announced that it would acquire the Heritage Media stations for $630 million.[12] The sale to News Corporation was completed on August 20, 1997;[13] Heritage Media's stations were then transferred to a trustee, with Sinclair assuming control of the stations in stages from January 29, 1998[14] to July 1998.[15] Actmedia was folded into News Corporation's News America Marketing subsidiary.[16]

Stations formerly owned by Heritage Media

Stations are arranged alphabetically by state and by city of license.

Television stations

City of license / Market Station Channel
TV (RF)
Years owned Current ownership status
Pensacola, FloridaMobile, Alabama WEAR-TV 3 (17) 1987–1997 ABC affiliate owned by Sinclair Broadcast Group
WFGX 35 (50) 1995–1997 1 MyNetworkTV affiliate owned by Sinclair Broadcast Group
Burlington, VermontPlattsburgh -
North Pole, New York
WPTZ 5 (14) 1987–1997 NBC affiliate owned by Hearst Television
WFFF-TV 44 (43) 1997 1 Fox affiliate owned by Nexstar Media Group
Hartford, VermontHanover, New Hampshire WNNE
(semi-satellite of WPTZ)
31 (25) 1990–1997 The CW affiliate owned by Hearst Television
Oklahoma City, Oklahoma KAUT-TV 43 (40) 1987–1991 Independent station owned by Tribune Broadcasting
KOKH-TV 25 (24) 1991–1997 Fox affiliate owned by Sinclair Broadcast Group
Rapid City, South Dakota KEVN-TV 2 7 (7) 2 1987–1996 ABC affiliate, KOTA-TV channel 3, owned by Gray Television 2
Lead, South Dakota KIVV-TV
(satellite of KEVN)
5 (5) 1987–1996 ABC affiliate, KHSD-TV channel 11, owned by Gray Television
Sioux Falls, South Dakota KDLT 46 (47) 3 1987–1994 NBC affiliate owned by Red River Broadcasting
CharlestonHuntington, West Virginia WCHS-TV 8 (41) 1987–1997 ABC affiliate owned by Sinclair Broadcast Group

Notes:

  • 1 WFGX and WFFF-TV were operated by Heritage Media under local marketing agreements.
  • 2 The KEVN intellectual unit, including its use of virtual channel 7 and its Fox affiliation, was transferred by Gray Television to a low-power license, KEVN-LD, in 2016.
  • 3 KDLT operated on channel 5 in Mitchell, South Dakota while under Heritage Media ownership. In 1998, Red River Broadcasting moved KDLT-TV to channel 46 in Sioux Falls, with the channel 5 license in Mitchell repurposed as satellite station KDLV-TV.

Radio stations

AM Stations FM Stations
Market Station Years owned Current ownership
Santa MonicaLos Angeles KDAY-1580
(now KBLA)
1987–1991 owned by Multicultural Broadcasting
New Orleans WBYU-1450 1997 defunct, went silent in 2011
WEZB-97.1 1997 owned by Entercom
WRNO-FM-99.5 1997 owned by iHeartMedia
Kansas City, Missouri KCAZ-1480
(now KCZZ)
1997 owned by TBLC Holdings
KXTR-96.5
(now KRBZ)
1997 owned by Entercom
KQRC-FM-98.9 1997 owned by Entercom
KCFX-101.1 1992–1997 owned by Cumulus Media
KCIY-106.5
(now WDAF-FM)
1995–1997 owned by Entercom
St. Louis WIL/WRTH-1430
(now KZQZ)
1987–1997 owned by Entertainment Media Trust
WIL-FM-92.3 1987–1997 owned by Hubbard Broadcasting
KRJY/KIHT-96.3
(now KNOU)
1994–1997 owned by Emmis Communications
Rochester, New York WBBF-950
(now WROC)
1987–1997 owned by Entercom
WBEE-FM-92.5 1987–1997 owned by Entercom
WQRV-93.3
(now WFKL)
1997 owned by Stephens Media Group
WKLX-98.9
(now WBZA)
1993–1997 owned by Entercom
Fairfield, OhioCincinnati WOFX/WVAE-94.9
(now WREW)
1992–1997 owned by Hubbard Broadcasting
Portland, Oregon KKSN-910
(now KMTT)
1988–1997 owned by Entercom
KKSN-FM-97.1
(now KYCH-FM)
1988–1997 owned by Entercom
KXYQ-FM/KKRH-105.1
(now KRSK)
1995–1997 owned by Entercom
Knoxville, Tennessee WWST-93.1
(now WNOX)
1996–1997 owned by E. W. Scripps Company
WMYU-102.1
(now WWST)
1996–1997 owned by E. W. Scripps Company
Norfolk - Virginia Beach - Newport News WGH-1310 1997 owned by Max Media
WGH-FM-97.3 1997 owned by Max Media
WVCL-95.7
(now WVKL)
1997 owned by Entercom
Seattle KRPM/KULL-770
(now KTTH)
1988–1995 owned by Bonneville International
KRPM-1090
(now KFNQ)
1995–1997 owned by iHeartMedia
KRPM-FM/KCIN-FM/KBKS-106.1 1988–1997 owned by iHeartMedia
Milwaukee WEMP-1250
(now WSSP)
1988–1997 owned by Entercom
WMYX-FM-99.1 1988–1997 owned by Entercom
WEZW/WAMG-103.7
(now WXSS)
1994–1997 owned by Entercom

References

  1. 1 2 "Heritage's Hoak and his vision of success" (PDF). Broadcasting. November 14, 1988. pp. 64–5. Retrieved May 2, 2017.
  2. 1 2 "Heritage Stockholders Approve Buyout By Tele-Communications Inc". Associated Press. June 30, 1987. Retrieved May 2, 2017.
  3. "Heritage receives $835-million buyout bid" (PDF). Broadcasting. February 9, 1987. pp. 48–9. Retrieved May 2, 2017.
  4. "Changing Hands" (PDF). Broadcasting. March 18, 1985. p. 86. Retrieved May 2, 2017.
  5. "Rollins family selling control to Heritage for $260 million" (PDF). Broadcasting. May 19, 1986. pp. 85–6. Retrieved May 2, 2017.
  6. "Changing Hands" (PDF). Broadcasting. November 10, 1986. p. 92. Retrieved May 2, 2017.
  7. "Bottom Line" (PDF). Broadcasting. October 12, 1987. p. 85. Retrieved May 2, 2017.
  8. Rabinovitz, Jonathan (August 18, 1991). "All About/In-Store Promotions; Influencing Shoppers During the Moment of Decision". The New York Times. Retrieved May 2, 2017.
  9. "Heritage Media Corporation Form 8-K/A" (TXT). EDGAR. Securities and Exchange Commission. March 7, 1996. Retrieved May 2, 2017.
  10. "Heritage Media Corporation Form 10-Q" (TXT). EDGAR. Securities and Exchange Commission. August 14, 1996. Retrieved May 4, 2017.
  11. Fabrikant, Geraldine (March 18, 1997). "News Corporation Buying Heritage Media of Dallas". The New York Times. Retrieved May 2, 2017.
  12. "Sinclair to buy Heritage radio and TV stations". The New York Times. Reuters. July 17, 1997. Retrieved May 4, 2017.
  13. "News Corp. closes Heritage Media buy". Variety. August 21, 2017. Retrieved May 4, 2017.
  14. "Sinclair Broadcast Group, Inc. Form 10-K" (TXT). EDGAR. Securities and Exchange Commission. March 30, 1998. Retrieved May 4, 2017.
  15. "Sinclair Broadcast Group, Inc. Form 10-K" (TXT). EDGAR. Securities and Exchange Commission. March 30, 1999. Retrieved May 4, 2017.
  16. "More High-Tech, Still High-Touch". PROMO Magazine. July 1, 1998. Archived from the original on November 18, 2006. Retrieved May 4, 2017.
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