BBK Electronics

BBK Electronic Corporation
Private[1]
Industry Consumer electronics
Founded 1995 (1995)
Founder Duan Yongping
Headquarters Dongguan, Guangdong, China
Subsidiaries OPPO, OnePlus, Realme, Vivo
Website gdbbk.com
Footnotes / references
[2][3]

BBK Electronics Corporation (Chinese: 广东步步高电子工业有限公司) is a Chinese multinational firm specializing in electronics such as television sets, MP3 players, digital cameras and cell phones. It markets smartphones under the OPPO,[4] OnePlus,[5] Realme[6], and Vivo[7] brands, and Blu-ray players, headphones and headphone amplifiers under the OPPO Digital division.[8][9] BBK Electronics' headquarters and production base are located in Chang'an, Dongguan.[10] The latest member of the BBK Electronics group is "imoo".[11][12]

The corporate address is 23 Bubugao Avenue, Wusha Village, Chang'an Dist, Dongguan, 523860 China.[13] It is the highest taxpayer in Chang'an.[14]

As of 2004, BBK also made devices sold in the United States under the Memorex and Philco brands.[15]

In Q1 2017, BBK Electronics shipped 56.7 million smartphones, surpassing both Huawei and Apple to become the 2nd largest smartphone manufacturer in the world, just behind Samsung.[16]

In September 2017, BBK topped Samsung to become the largest smartphone seller in India.[17]

References

  1. "Profile". Bloomberg. Retrieved 29 October 2014.
  2. Kelly Yamanouchi (August 6, 2007). "Chinese invest in Frontier". The Denver Post. Retrieved 2008-03-24.
  3. "Toshiba cries foul over threat by Chinese DVD players". Taipei Times. May 10, 2002. p. 19. Retrieved 2008-03-24.
  4. "Introduction to BBK (Oppo) Company". The People's Government of Chang’an Town. 18 June 2012. Archived from the original on 23 April 2016. Retrieved 29 October 2014.
  5. F., Alan (26 Apr 2014). "Is OnePlus a wholly owned subsidiary of Oppo? Chinese document suggests that the answer is yes". phonearena.com.
  6. Artashyan, Argam (2018-07-30). "Realme Seperates From OPPO: Another OnePlus?". Gizchina.com. Retrieved 2018-08-31.
  7. "SENHENG IS NOW OFFERING THE PERFECT SELFIE NATIONWIDE | Vivo Malaysia". vivo.com. PRNewswire. August 10, 2017. Retrieved 2018-09-24. vivo was founded in 2009 as a sub-brand of BBK Electronics.
  8. Colin, David (July 7, 2005). "A Winning Digital DVD Player". Projector Central. So who is Oppo? They certainly are not a household name and with good reason as Oppo is a newly created North American branch of BBK Electronics of China, a giant in the manufacture of consumer electronics, employing 12,000 people worldwide. So while Oppo is a new name, the company and the technology behind it are quite substantial.
  9. Beamish, David. "Review: OPPO Digital DV-971H (US - DVD)". dvdactive. OPPO Digital are based in Mountain View, CA and are the US arm of BBK Electronics who are a huge Chinese market leader and who have been a private label OEM for companies such as Denon, NEC and BOSE. Manufacturing all sorts of electronics gear, BBK Electronics is a market leader in China and looking to expand globally hence the creation of their North American arm – OPPO Digital.
  10. "INTRODUCTION TO BBK (OPPO) COMPANY". The People's Government of Chang’an Town. 18 June 2012. Retrieved 29 October 2014.
  11. The owners of Vivo, Oppo and OnePlus start a new brand
  12. imoo - a new brand for mobile phones emerges in China
  13. "Profile". Bloomberg. Retrieved 29 October 2014.
  14. "INTRODUCTION TO BBK (OPPO) COMPANY". The People's Government of Chang’an Town. 18 June 2012. Retrieved 29 October 2014. BBK (OPPO) is a leading enterprise in Chinese electronic information industry with headquarters and production base set in Chang’an Town. It is the highest taxpayer of Chang’an.
  15. Keith Bradsher (March 2, 2004). "Like Japan in the 1980s, China Poses Big Economic Challenge". The New York Times.
  16. "BBK is second largest smartphone manufacturer". Electronics Weekly. 26 May 2017.
  17. "Samsung loses title of India's No.1 smartphone seller to Chinese vendor | Ultra News". Ultra News. 24 August 2017.
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