Tecno Mobile

TECNO Mobile
Subsidiary
Industry Consumer Electronics
Founded 2006
Headquarters Hong Kong
Area served
 Global
Key people
 Nnamdi Ezeigbo (CEO)
Products Mobile phones, tablets, accessories
Revenue Increase US$1 Billion[1]
Parent Transsion Holdings
Website www.tecno-mobile.com

Tecno Mobile is a Chinese mobile phone manufacturer which is based in Hong Kong. It was established in 2006. It is a subsidiary of Transsion Holdings.

Tecno focused its business on Africa and the South Asian market.

However, following market research conducted in Southeast Asia, Africa and Latin America, the company found that Africa was the most lucrative region.[2] As a result of this, in 2008, it stopped doing business in Asia to exclusively focus on Africa.

Later in 2016, Tecno entered Middle East mobiles phones market after acquiring a good market in Africa,[3] and then in Southeast Asia in 2017.[4][5]

History

In 2006, Tecno Mobile was founded as Tecno Telecom Limited, but later changed its name to Transsion Holdings with Tecno Mobile serving as one of its subsidiaries. In 2007 Tecno created a second brand iTel that sold in Africa and in May 2017 was recognized as "most student friendly brand".[6] Early 2008, Tecno shifted its market target entirely to Africa following market research. In 2010 ascended into the top three mobile phone brands in Africa.[7] In 2012, Tecno released the first "Made in Ethiopia" smartphone.[8] Tecno announced in 2016 their first mobile phone to run on Marshmallow. In 2016, Tecno Mobile launched "The Best Camera Smartphone In Africa".[9] In the same year, Tecno launched the Tecno Phantom 6 and Tecno Phantom 6 Plus with a Biometric authentications security followed by the Phantom 8 that was unveiled at an event in Dubai[10][11] In 2017, Tecno Mobile launched its first Dual front led flash device, the phone is dubbed Tecno Camon CX.[12]

In August 2017, Tecno Mobile launched the 'SPARK' series with two devices Tecno Spark K7 and the TECNO Spark K9.[13][14]

Tecno Mobile’s made inroads in India follow its earlier success in Africa. In April 2016 phones officially hit the shelves in India, Tecno Mobile has identified other emerging markets, besides Africa, where the population is large and purchasing power low. It entered the Bangladesh and Nepal markets in 2017 and has started trial sales in Pakistan.[15]

In January 2018 Tecno launched another smartphone on the Camon series dubbed Tecno Camon CM[16] in Nigeria,Kenya,Ghana,South Africa,Uganda and India which became the first device from Tecno Mobile to feature the 18:9 aspect ratio.

On the 5th of April 2018,Tecno launched the Camon X and Camon X Pro in Nigeria[17] becoming the company's first phones to feature Android 8.1 the latest Android Operating System (as of April 2018)[18]

In August 2018, Tecno also launched the Spark 2 Nigeria an Android Go smartphone running with Hios.

References

  1. ↑ https://service.ariba.com/Discovery.aw/ad/profile?key=AN01015827434
  2. ↑ "Chinese mobile phone company TECNO explains why it only does business in Africa - How We Made It In Africa". How We Made It In Africa. Retrieved 2016-01-13.
  3. ↑ "Chinese phone maker Tecno Mobile forays into Middle East". Retrieved 1 October 2017.
  4. ↑ "Tecno Mobile officially launched in Pakistan". Retrieved 1 October 2017.
  5. ↑ "Tecno Mobile Launches in India With 5 New Smartphones". Retrieved 1 October 2017.
  6. ↑ "itel mobile named 'most' student friendly brand - Vanguard News". Vanguard News. 2017-05-31. Retrieved 2017-08-26.
  7. ↑ "Samsung, Apple, Tecno top list of mobile brands with highest SOV in Q2 of 2016". Retrieved 2017-08-26.
  8. ↑ "Chinese mobile phone company Tecno explains why it only does business in Africa". How We Made It In Africa. 2013-01-21. Retrieved 2017-08-26.
  9. ↑ "TECNO Launches New Selfie Smartphone For Africa". www.forbes.com. Retrieved 2017-08-26.
  10. ↑ "Tecno Phantom 8 & Phantom 8 plus to be unveilled at an event in Dubai". smattgeeksmedia.com. Retrieved 2018-01-18.
  11. ↑ "Tecno Phantom 6 Plus; Putting the rugged Beast to the test". Techpoint.ng. 2016-10-13. Retrieved 2017-08-26.
  12. ↑ "How To Apply Custom Font On TECNO Camon CX". Enochtekng. Retrieved 2017-06-17.
  13. ↑ "Light up your life with TECNO's latest Spark series - Ventures Africa". Ventures Africa. 2017-08-21. Retrieved 2017-08-26.
  14. ↑ "IT'S ALL ABOUT THE SPARK AS TECNO MOBILE THROWS OUTLANDISH 2-IN-1 PARTY IN LAGOS - INFORMATION NIGERIA". www.informationng.com. Retrieved 2017-08-26.
  15. ↑ "How Transsion became No 3 in India by solving oily fingers problem". South China Morning Post. Retrieved 2018-01-15.
  16. ↑ "Tecno Camon CM specs and price in Kenya,Nigeria & Ghana". Smatt Geeks Media. 2018-02-01. Retrieved 2018-03-08.
  17. ↑ "Tecno Camon X/Camon X Pro specs & price in Kenya,Nigeria and Ghana". Smatt Geeks Media. 2018-04-05. Retrieved 2018-04-08.
  18. ↑ Okumu, Patel. "Camon X is the latest Tecno mobile flagship to hit market". The Standard. Retrieved 2018-04-08.
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