Realme

Realme
Private
Industry Mobile phones
Founded 31 July 2018 (31 July 2018)
Founder Sky Li (李炳忠)
Headquarters Shenzhen, Guangdong, China
Area served
 Asia
Key people
 Sky Li (李炳忠) (Global CEO)
Madhav Sheth (India CEO)[1]
Products Smartphones
Parent OPPO Electronics
Website realme.com

Realme is a Shenzhen-based Chinese smartphone manufacturer. The sub brand was officially established on May 4, 2018 by Oppo and since the separation of the brand from Oppo, it is now independently led by Sky Li. [2][3]

History

"Realme" first appeared in China in 2010 as "OPPO Real".[4] It was a sub-brand of OPPO Electronics Corporation until its separation in 2018, when it became an independent company.[5][6]

On July 30, 2018, former vice president of OPPO and head of OPPO's overseas business department, Bingzhong Li (Sky Li), announced on Weibo his official resignation from OPPO his start at Realme as an independent brand. He stated that the Realme brand is focused on providing mobile phones that integrate strong performance and stylish design.[7][8]

Market

Realme launched its first product, Realme 1, in India in May 2018. The Indian market was the first step for Realme. As Realme is targeting the global market, it will expand its reach geographically, with potential target markets including Southeast Asia,[9] starting in Indonesia as its Southeast Asia debut.[10]

Products

Phones

Realme 1

Realme's first smartphone product, Realme 1, launched in India in May 2018. This model uses an 18:9 display with 6.0-inch FHD+ resolution and is equipped with a MTK Helio P60 chipset, a 13 megapixel rear camera, an 8 megapixel front camera for selfies, and a built-in 3410 mAh battery.[11] Realme 1 was available in three storage configurations initially: with 3GB of RAM and 32GB of storage for Rs8,990 ($135),4GB of ram and 64GB of storage for Rs10,990 ($152),and a version with 6GB of RAM and 128GB of internal storage for Rs13,990 ($205). Realme 1 sold more than 400,000 units in the first 30 days on Amazon India exclusively. [12]

Realme 2

Realme 2 was unveiled on September 4, 2018. The Realme 2 comes with a 6.2-inch HD+ display with an aspect ratio of 19:9. Based on ColorOS 5.1 inspired by Android 8.1 Oreo, the phone is backed by a 4230mAh battery and runs on the Qualcomm Snapdragon 450 processor. Realme 2 features a diamond-cut back glass design, which retains the phone's all-glass body. Also, this phone comes with three unlock modes: Smart Lock, Face Unlock and a fingerprint sensor on the back.[13]The 3GB/32GB model will be available for ₹8,990 ($128), while the 4GB/64GB model is priced at ₹10,990 ($157). Realme 2 was sold 200,000 units in 5 minutes on Flipkart exclusively. [14]

References

  1. ↑ Nair, Deepthi. "Oppo spin-off Realme eyes Indian millennials". Khaleej Times. Retrieved 2018-09-29.
  2. ↑ Livemint (2018-07-31). "Realme splits with Oppo, becomes an independent brand". https://www.livemint.com/. Retrieved 2018-08-30. External link in |work= (help)
  3. ↑ "Realme Story - Realme | Global". www.realme.com. Retrieved 2018-09-29.
  4. ↑ "李炳忠创立Realme的渊源原来八年前就有了，满满的回忆杀". www.sohu.com. 2018-07-31. Retrieved 2018-08-30.
  5. ↑ "Hit the road again | Realme on Facebook". Retrieved 2018-07-30.
  6. ↑ "Realme Seperates From OPPO: Another OnePlus?". Retrieved 2018-07-30.
  7. ↑ "Oppo VP moves to become Realme CEO, targets global brand expansion". GSMArena.com. Retrieved 2018-08-30.
  8. ↑ www.ETTelecom.com. "Oppo's former VP Sky Li resigns to form new technology brand Realme - ET Telecom". ETTelecom.com. Retrieved 2018-08-30.
  9. ↑ "Realme to hit Southeast Asian markets and Middle East Market soon, plans to launch 4 more products by this FY". https://www.gizbot.com/. 2018-08-08. Retrieved 2018-08-30. External link in |work= (help)
  10. ↑ https://www.yugatech.com/news/realme-2-2-pro-officially-launching-in-the-philippines/
  11. ↑ "Realme 1 review: Oppo's bold gamble | Gadgets Now". Gadget Now. Retrieved 2018-08-30.
  12. ↑ "OPPO unveils $210 Realme 1 in India with Helio P60, 6GB RAM, 128GB storage". Android Central. 2018-05-15. Retrieved 2018-08-30.
  13. ↑ "Realme 2 launched: Dual cameras, fingerprint scanner for $130?". Android Authority. 2018-08-28. Retrieved 2018-08-30.
  14. ↑ "Realme 2 launched: Dual cameras, fingerprint scanner for $130?". Android Authority. 2018-08-28. Retrieved 2018-08-30.


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